part b: what do users want from mobile commerce sites?

Mobile Strategy UpdateHeather Inocencio VP, Product

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Introducing HauteLook

Meet Jessica

Smart and savvy – always looking for a great deal (not just a

low price)

HauteLook is her quick fix – quality,

convenient, fun

The Nordstrom shopperFemale, 25-35, HHI $75K+

Single or newly marriedCollege graduate

Urban dweller

Mainstream taste but always looking for her

unique twist

“HauteLook is the best five minutes of my day!”

- Member Survey Feedback

HauteLook Seamlessly Meets Jessica, Wherever She Is

Email Onsite Facebook

iPad

Email

iPhone Android

iPhone and iPad usage is growing—quickly

• iPhone and iPad daily logins have grown at a rapid pace since launch

• ~27,000 members login using iPhone app each day; 75,000 each week

• iPhone/iPad represents 15% of weekday purchases and 20% of weekends

Average Daily Logins by iOS device

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• Keep it simple• Make it fast• Bigger, better pictures• Easy checkout• Parity with e-commerce site for key functions and data

What does Jessica want from HauteLook Mobile?

Thank you.