HOW TO BUILD WHAT USERS

REALLY, REALLY WANT,

NOT WHAT THEY TOLD US THEY WANT

“CLEAR-MIND”

INTRANETS & WEB APPS

How usersdescribe it…

How wedesigned it…

How it has been marketed…

What the usersreally needed…

Malcolm Gladwell’s book ‘BLINK’

You can't just ask customers what they want

and then try to give that to them

#stevejobs

Solution:

COMPROMISE ?

COMPROMISE = MEDIOCRE PRODUCT

There’s a huge difference between

IMAGINING USING SOMETHING

and

ACTUALLY USING IT.

Solution:

RAPID PROTOTYPING

REMOTE CONFERENCING

RAPID PROTOTYPING

1. DON’T JUST LISTEN, OBSERVE !

2 . USE RAPID PROTOTYPING TO SHORTEN ITERATIVE PROCESS

3. FAIL FAST, LEARN QUICK

THANK YOU

michaelchristian.co.uk

@michaelchri