pakistan out door media industry analysis may 2014

Ooh media analysis May 2014

ccInsights of analysisThe analysis figures are based on Spend which is calculated on Tariff. The analysis are based on Monitoring of more than 2000 Karachi based bill boards. This Month Spend is little bit higher compare to previous Month. Fabric & Lawn Category remain again at the top with 19% of total spend with 42 different Brands of the Category. In Players, Unilever Pakistan remain the Top Spender of the Month with 6 Brands followed by Gul Ahmed. Share-e-Faisal is most cluttered Road by no. of hording and by spend. The reason my be long length of the road and high rates.

cc

TOP 20 Categories - out of homeMay 2014

Data source:

GARM

ENTS

/LAW

NS

INST

ITUT

ES

TV S

TATI

ONS

MOB

ILE

PHON

E OP

ERAT

ORS

CONS

TRUC

TION

COM

PANI

ES

HOTE

LS/R

ESTA

URAN

TS

SOAP

S / F

ACE

WAS

H

SHOP

S / B

OUTI

QUES

CARB

ONAT

ED S

OFT

DRIN

KS

JUIC

ES /

ENER

GATI

C DR

INKS

ICE-

CREA

M

MOB

ILE

PHON

E SE

TS

BISC

UITS

TOOT

H PA

STES

READ

Y TO

COO

K FO

ODS

SHAR

BAT/

SQUA

SHES

COOK

ING

OIL

& GH

EE

CHEW

INGU

M

BANK

S

CHAI

N ST

ORES

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

Data source:

TOP 20 Players

UNIL

EVER

PAK

ISTA

N

GUL

AHM

ED T

EXTI

LE

PEPS

I COL

A

SHAR

IQ T

EXTI

LES

ARY

GROU

P

RECK

ITT

BENC

KISE

R

URDU

1 T

V

PAK

TELE

COM

MOB

ILE

LIM

ITED

SHEZ

AN (

PVT)

LTD

JUNA

ID JA

MSH

ED

KHAA

DI L

AWN

NEST

LE M

ILKP

AK

AL-K

ARAM

TEX

TILE

AL Z

OHAI

B TE

XTIL

E

THE

COCA

COL

A

KING

S FO

OD

ENGL

ISH

BISC

UITS

MOB

ILIN

K PA

KIST

AN

NISH

AT L

INEN

GAR

MEN

TS

TELE

NOR

PAKI

STAN

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

cc

TOP 20 Brands

Data source:

GUL

AHM

ED L

AWN

DETT

OL S

OAP

URDU

1 T

V

JUNA

ID JA

MSH

ED

KHAA

DI L

AWN

AL-K

ARAM

STU

DIO

WAL

LS IC

E CR

EAM

AL Z

OHAI

B TE

XTILE

ARY

DIGI

TAL

PEPS

I COL

A

PEEK

FRE

ANS

RIO

COCA

COL

A

HILA

L FR

ESH

UP G

UM

NISH

AT L

INEN

PIZZ

A HU

T

U FO

NE S

IM

MOB

ILINK

SANA

SAF

INAZ

SHEZ

AN A

LL P

URE

VOIC

E M

OBILE

0.0

0.5

1.0

1.5

2.0

2.5

cc

Most Clutter Roads - KarachiMay 2014

Data source:

MOHAMMAD SULEMAN ROADM.T KHAN ROAD

GULSHAN-E-IQBALM.A JINNAH ROAD

SHAHRAH-E-USMANSHAHRAH-E-PAKISTAN

GULISTAN-E-JAUHARNAWAB_SIDDIQUE ALI KHAN ROAD

NATIONAL STADIUM ROADSHAHEED-E-MILLAT EXPRESS WAY

DEFENCE HOUSING AUTHORITYPNS KARSAZ

SHAHRAH-E-QUIDEENKORANGI ROAD

UNIVERSITY ROADSHAHEED-E-MILLAT ROAD

SHER SHAH SURI ROADKHAYABAN-E-IQBAL

RASHID MINHAS ROADSHAHRAH-E-FAISAL

0.0 5.0 10.0 15.0 20.0 25.0

Clutter Locations - KarachiMay 2014

Data source:

SADDARPSO HOUSE

AISHA BAWANI COLLEGEC.O.D

P.A.F FAISALALLAH WALI CHOWRANGI

NIPAHAYDRI

LAAL KOHTIJUNEJO COLONY

NURSURY BRIDGENAZIM ABAD

GULISTAN-E-JAUHARREGENT PLAZA

NAGAN CHOWRANGIBOAT BASIN ROAD

FTCBAHADUR ABAD

PNS KARSAZDHA

0.0 1.0 2.0 3.0 4.0 5.0 6.0

cc

bill board Structure wise analysis May 2014

% figures based on spendData source:

GROUND76%

PEDES-TRIAN

BRIDGE9%

ROOF TOP8%

WALL HANGING4%

FLYOVER2%

GREEN BELT1%

Monthly Spending TrendJan – May 2014

Data source:

January February March April May0

5

10

15

20

25

30

CATEGORY ANALYSISMay 2014

Phone Services - Share of SpendMay 2014

Data source:

U FONE38%

MOBILINK27%

TELENOR 22%

ZONG9%

WARID2%

PTCL1%

Mobile Phone Sets

Data source:

VOICE MOBILE32%

SAMSUNG MOBILE22%

NOKIA MOBILE20%

Q MOBILE13%

DANY GENIUS TAB11%

XPOD TABLET1% SAMSUNG GALAXY

1%

HBL74%

FAYSAL BANK12%

ALLIED BANK

9%

PICIC COMMERCIAL5%

Financial Services

Data source:

Media – TV Channels

Data source:

A PLUS 8%

AAJ NEWS11%

ARY DIGITAL24%

ARY NEWS1%DAWN NEWS

3%GEO TV NETWORK

11%

HBO1%

HEALTH TV2%

HUM TV2%

MADNI TV3%

SAMA TV1%

TEN SPORTS1%

URDU 1 TV31%

Shoe Category

Data source:

HUSH PUPPIES SHOES43%

SERVIS SHOES30%

URBAN SOLE12%

STYLO SHOES8%

BORJAN SHOES2%

ADIDAS SHEOS2%

ENGLISH BOOT HOUSE2%

SOAP Category

Data source:

DETTOL SOAP47%

LUX SOAP23%

TIBET FRESH MAN SOAP19%

SKIN WHITE SOAP9%

ZUBAIDA AAPA WHITENING SOAP2%

PARADISE CLASSIC SOAP1%

Juices / Energy Drink Category

Data source:

SHEZAN ALL PURE26%

FRUITIEN JUICE11%

FRUITI-O JUICE11%SLICE JUICE

8%

NESTLE FRUITA VITAL32%

MAZA MANGO JUICE6%

NAURAS JUICE5%

SUN SIP LIMON PANI1% OKF ENERGY DRINK

1%

Milk & Dairy Products

Data source:

NESTLE MILO35%

COW & GATE25%

OLPERS MILK21%

TARANG MILK11%

NESTLE NESVITA MILK5%

MILK PAK MILK3%

Political Parties

Data source:

43%

36%

13%

3%2% 2% 2%

MUTTEHDA QAUMI MOVEMENTPAKISTAN MUSLIM LEAGUE - NPAKISTAN PEOPLES PARTYJAMAT-E-ISLAMI PAKISTANAWAMI NATIONAL PARTY ANPPAKISTAN MUSLIM LEAGE FUNCTIONALPUNJABI PAKHTOON ETTEHAD

Fabric/Lawn Category

Data source:

GUL

AHM

ED L

AWN

JUNA

ID JA

MSH

ED

KHAA

DI L

AWN

AL-K

ARAM

STU

DIO

AL Z

OHAI

B TE

XTIL

E

NISH

AT L

INEN

GAR

MEN

TS

SANA

SAF

INAZ

NOFI

L SI

DDIQ

UI L

AWN

ZAIN

AB C

HOTT

ANI G

ARM

ENTS

LIBA

S LO

UNGE

ZARD

OZI L

AWN

ASIM

JOFA

PRE

MIU

M L

AWN

ORIE

NT L

AWN

BONA

NZA

COLL

ECTI

ON

LAKH

ANI S

ILK

MIL

LS

UMAI

MAH

S LA

WN

GUL

AHM

ED M

EN P

LATI

NUM

AMNA

ISM

AIL

LAW

N

ZENI

YA L

AWN

FIRD

AUS

LAW

N

FIVE

STA

R LA

WN

Head Office – Karachi Pakistan

Postal:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,

Off Main Sharah-e-Faisal, Karachi, Pakistan.

Phones/Faxes: Phone: +9221-34583302, +9221-34289818, +9221-34289819 Fax: +9221 34576659

e-Contact khi@mediatrackpk.comwww.mediatrackpk.comwww.facebook.com/mediatrackpk

For query and suggestions