overview of the technology acceptance model: origins ... · pdf fileworking papers on...

Post on 23-Mar-2018

218 Views

Category:

Documents

3 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Working Papers on Information Systems ISSN 1535-6078

Overview of the Technology Acceptance Model: Origins,Developments and Future Directions

Mohammad ChutturIndiana University, USA

AbstractUser acceptance of technology has been an important field of study for over two decadesnow. Although many models have been proposed to explain and predict the use of a system,the Technology Acceptance Model has been the only one which has captured the mostattention of the Information Systems community. Thus, it is essential for anyone willing tostudy user acceptance of technology to have an understanding of the Technology AcceptanceModel. This paper provides a historical overview of the Technology Acceptance Model(TAM) by summarizing the evolution of TAM, its key applications, extensions, limitations,and criticisms from a selective list of published articles on the model. Current observationsindicate that although TAM is a highly cited model, researchers share mixed opinionsregarding its theoretical assumptions, and practical effectiveness. It is concluded that researchin TAM lacks sufficient rigor and relevance that would make it a well established theory forthe IS community.

Keywords: Technology Acceptance, Information System Deployment, TAM, InformationSystem Theory.

Permanent URL: http://sprouts.aisnet.org/9-37

Copyright: Creative Commons Attribution-Noncommercial-No Derivative Works License

Reference: Chuttur M.Y. (2009). "Overview of the Technology Acceptance Model: Origins,Developments and Future Directions ," Indiana University, USA . Sprouts: Working Paperson Information Systems, 9(37). http://sprouts.aisnet.org/9-37

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

1!!

Overview!of!the!Technology!Acceptance!Model:!!Origins,!Developments!and!Future!Directions!5'>488#$'?+=**=$'@.6%4.4'A.%"#$8%*19'B/((;%.0*(.'@.6%4.49'AC2''

Abstract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ntroduction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

System!Features!and!Capabilities!

User’s!Motivation!to!Use!System!

Actual!System!Use!

!!!!!!!Stimulus!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!organism!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!response!

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

2!!

''''''''''''''<%0=$#'V7'!$%0%.4/',25'3$(3(8#6'D1'<$#6':4"%8'G:4"%89'LMSW9'3E'VXHE''@.' *+%8' 3$(3(84/9' :4"%8' GLMSTH' 8=00#8*#6' *+4*' =8#$8P' ;(*%"4*%(.' -4.' D#' #F3/4%.#6' D1'*+$##')4-*($87'Perceived!Ease!of!Use9'Perceived!Usefulness,'4.6'Attitude!Toward!Using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

X2

PerceivedUsefulness!

!

PerceivedEase!of!Use!

!

AttitudeToward!Using!!

Actual!!System!Use!

X1!

X3!

User!Motivation

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

3!!

#F*#.8%(.8'3$(3(8#6'*('*+#'($%0%.4/',25E'<%.4//19'*+#'343#$'&%//'-(.-/=6#'&%*+'4'.(*#'(.'*+#')($#8##4D/#')=*=$#')($',25'4)*#$'+4"%.0'#/4D($4*#6'(.'%*8'/%;%*4*%(.8'4.6'-$%*%-%8;8E''The!Theory!of!Reasoned!Action!!<%0=$#' Z' 8+(&8' 4' ;(6#/' ()' *+#' ,+#($1' ()' U#48(.#6' 2-*%(.9' &+%-+' &48' 3$(3(8#6' D1'<%8+D#%.'4.6'2RI#.'GLMNTHE'''

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biH' 4D(=*'-(.8#^=#.-#8' ()' 3#$)($;%.0' *+4*' D#+4"%($9' 4.6' 4.' #"4/=4*%(.' GeiH' ()' *+(8#'-(.8#^=#.-#89'48'8+(&.'D1'*+#')(//(&%.0')($;=/47'',+#1' 4/8(' 6#)%.#6' *+#' 8=DR#-*%"#' .($;' 488(-%4*#6' &%*+' 4' D#+4"%($' 48' *+#' 3#$8(.P8'3#$-#3*%(.'*+4*';(8*'3#(3/#'&+('4$#'%;3($*4.*'*('+%;'($'+#$'*+%.J'+#'($'8+#'8+(=/6'($'8+(=/6' .(*' 3#$)($;' *+#' D#+4"%($E' <%8+D#%.' 4.6' 2RI#.9' *+#.' 8=00#8*#6' *+4*' 8=DR#-*%"#'.($;' GC_H' -(=/6' D#' 6#*#$;%.#6' D1' -(.8%6#$%.0' *+#' 8=;' ()' *+#' 3$(6=-*' ()' 4' 3#$8(.P8'.($;4*%"#' D#/%#)8' GnbiH9' *+4*' %8' 3#$-#%"#6' #F3#-*4*%(.8' ()' (*+#$' %.6%"%6=4/8' ($' 0$(=389'4.6'+%8'($'+#$';(*%"4*%(.'*('-(;3/1'GmciHE',+#')($;=/4'*+#1'3$(3(8#6')($';#48=$%.0'*+#'8=DR#-*%"#'.($;'488(-%4*#6'&%*+'4.'4-*=4/'D#+4"%($'%8'48')(//(&8E!',+=89' *+#' D#+4"%($4/' %.*#.*%(.' GB@H' ()' 4' 3#$8(.' *(' 3#$)($;' 4' D#+4"%($' -(=/6' D#'-4/-=/4*#6'=8%.0'*+#')($;=/4'8+(&.'D#/(&9'&%*+'2'48'4';#48=$#'()'*+#'4**%*=6#'*(&4$6'*+#'D#+4"%($'4.6'C_'48'4';#48=$#'()'*+#'8=DR#-*%"#'.($;'488(-%4*#6'&%*+'*+#'D#+4"%($'-(.8%6#$#6E' B@'`'2'a'C_'',+#',+#($1' ()'U#48(.#6'2-*%(.' *+=89' 3$("%6#6' 4'=8#)=/';(6#/' *+4*' -(=/6' #F3/4%.' 4.6'3$#6%-*'*+#'4-*=4/'D#+4"%($'()'4.'%.6%"%6=4/E',#.'1#4$8'/4*#$9':4"%8'GLMSTH'*((J'*+#'84;#'

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

4!!

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elated!studies!on!perceived!usefulness!and!perceived!ease!of!use!b$%($' *(' *+#'&($J' ()' :4"%8' GLMSTH9' 8#"#$4/' 8*=6%#8' +46' +%0+/%0+*#6' *+#' %;3($*4.-#' ()'3#$-#%"#6' #48#' ()' =8#' 4.6' 3#$-#%"#6' =8#)=/.#88' %.' 3$#6%-*%.0' 4' 3#$8(.P8' D#+4"%($E' 2.'#F*#.8%"#'$#"%#&'()'*+#8#'8*=6%#8'-4.'D#')(=.6'%.':4"%8'GLMSTHE'<($'.(&9'(./1'8(;#'()'*+#;'4$#'6#8-$%D#6E''C-+=/*I'4.6'C/#"%.'GLMNTH9')($'%.8*4.-#9'-4$$%#6'(=*'4.'#F3/($4*($1'8*=619'4.6')(=.6'*+4*'3#$-#%"#6'=8#)=/.#88'3$("%6#6'4'$#/%4D/#'3$#6%-*%(.')($'8#/)c3$#6%-*#6'=8#'()'4'6#-%8%(.';(6#/E' U(D#1' GLMNMH' /4*#$' $#3/%-4*#6' *+#' &($J' ()' C-+=/*I' 4.6' C/#"%.' GLMNTH9' 4.6'-(.)%$;#6' *+#'+%0+' -($$#/4*%(.' *+4*'#F%8*#6'D#*&##.'3#$-#%"#6'=8#)=/.#88'4.6'818*#;'=840#E'!.'*+#'(*+#$'+4.69'8=33($*')($'*+#'%;3($*4.-#'()'3#$-#%"#6'#48#'-(=/6'D#')(=.6'%.'*+#';#*4c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c#))%-4-1' 4.69' (=*-(;#'R=60;#.*8E' C#/)c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

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

5!!

=8#)=/.#88H9'4.6'4/8('*+4*'*+#'D#/%#)8'()'*+#'#))($*8'$#^=%$#6'*('=8#'4'818*#;'-4.'6%$#-*/1'4))#-*' 818*#;' =840#' D#+4"%($' G3#$-#%"#6' #48#' ()' =8#HE' 5($#' )($;4//19' :4"%8' GLMSTH'6#)%.#6'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#'48')(//(&87'' b#$-#%"#6'=8#)=/.#887'The!degree!to!which!an!individual!believes!that!!using!a!particular!system!would!enhance!his!or!her!job!performanceE''b#$-#%"#6'#48#'()'=8#7'The!degree!to!which!an!individual!believes!that!!using!a!particular!system!would!be!free!of!physical!and!mental!effort.'':4"%8'*+#.9'3$(-##6#6'*('*+#'3$(D/#;'()';#48=$%.0'D(*+'*+#'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#'()'4'818*#;'

!Developing!measurement!scales! for!perceived!usefulness!and!perceived!ease!of!use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nitial!scale!items!for!perceived!usefulness!(Davis,!1989,!p.!324)!@*#;'_(E' ?4.6%64*#'%*#;')($';#48=$%.0 )($'3#$-#%"#6'=8#)=/.#88L' 51'R(D'&(=/6'D#'6%))%-=/*'*('3#$)($;'&%*+(=*'#/#-*$(.%-';4%/E'V' A8%.0'#/#-*$(.%-';4%/'0%"#8';#'0$#4*#$'-(.*$(/'("#$';1'&($JE'Z' A8%.0'#/#-*$(.%-';4%/'%;3$("#8';1'R(D'3#$)($;4.-#EX' ,+#'#/#-*$(.%-';4%/'818*#; 466$#88#8';1'R(Dc$#/4*#6'.##68E'T' A8%.0'#/#-*$(.%-';4%/'84"#8';#'*%;#EW' d/#-*$(.%-';4%/'#.4D/#8';#'*('4--(;3/%8+'*48J8';($#'^=%-J/1E'N' d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

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

6!!

',4D/#'V'Initial!scale!items!for!perceived!ease!of!use!(Davis,!1989,!p.!324)!@*#;'_(E' ?4.6%64*#'%*#;')($';#48=$%.0 3#$-#%"#6'#48#'()'=8#L' @'()*#.'D#-(;#'-(.)=8#6'&+#.'@'=8#'*+#'#/#-*$(.%-';4%/'818*#;E'V' @';4J#'#$$($8')$#^=#.*/1'&+#.'=8%.0'#/#-*$(.%-';4%/EZ' '@.*#$4-*%.0'&%*+'*+#'#/#-*$(.%-';4%/'818*#;'%8'()*#.')$=8*$4*%.0E'X' @'.##6'*('-(.8=/*'*+#'=8#$';4.=4/'()*#.'&+#.'=8%.0'#/#-*$(.%-';4%/E'T' @.*#$4-*%.0'&%*+'*+#'#/#-*$(.%-';4%/'818*#;'$#^=%$#8'4'/(*'()';1';#.*4/'#))($*EW' '@')%.6'%*'#481'*('$#-("#$')$(;'#$$($8'#.-(=.*#$#6'&+%/#'=8%.0'#/#-*$(.%-';4%/EN' ,+#'#/#-*$(.%-';4%/'818*#;'%8'$%0%6'4.6'%.)/#F%D/#'*('%.*#$4-*'&%*+E'S' @')%.6'%*'#481'*('0#*'*+#'#/#-*$(.%-';4%/'818*#;'*('6('&+4*'@'&4.*'%*'*('6(E'M' ,+#'#/#-*$(.%-';4%/'818*#;'()*#.'D#+4"#8'%.'=.#F3#-*#6'&418E'LO' '@')%.6'%*'-=;D#$8(;#'*('=8#'*+#'#/#-*$(.%-';4%/'818*#;ELL' '51'%.*#$4-*%(.'&%*+'*+#'#/#-*$(.%-';4%/'818*#;'%8'#481')($';#'*('=.6#$8*4.6ELV' @*'%8'#481')($';#'*('$#;#;D#$'+(&'*('3#$)($;'*48J8'=8%.0'*+#'#/#-*$(.%-';4%/'818*#;E'LZ' ',+#'#/#-*$(.%-';4%/'818*#;'3$("%6#8'+#/3)=/'0=%64.-#'%.'3#$)($;%.0'*48J8ELX' '!"#$4//9'@')%.6'*+#'#/#-*$(.%-';4%/'818*#;'#481'*('=8#E''',+#'3$#*#8*'3+48#'488#88#6'*+#'8#;4.*%-'-(.*#.*'()'*+#'%*#;89'4.6'-4*#0($%I#6'*+#;'%.'-/=8*#$8' ()' 8%;%/4$%*%#8' 8=-+' *+4*9' %*#;8' *+4*' &#$#' )$##' )$(;' 4;D%0=%*19' 4.6' 4--=$4*#'#.(=0+' *(';#48=$#' #%*+#$' 3#$-#%"#6' #48#' ()' =8#' ($' 3#$-#%"#6' =8#)=/.#88' &#$#' #48%/1'%6#.*%)%#6E' ' ?(.8#^=#.*/19' 8(;#' %*#;8' *+4*' 6%6' .(*' -/=8*#$' &%*+' (*+#$' %*#;8' &#$#'#/%;%.4*#69'4.6'8(;#'()' *+#'#F%8*%.0'$#;4%.%.0'(.#8'&#$#'$#3+$48#6'*('3$(6=-#'4'*#.'%*#;'8-4/#'48'8+(&.'%.',4D/#8'Z'4.6'XE'''',4D/#'Z'!Revised!10!item!scale!for!perceived!usefulness!(Davis,!1989,!Table!3,!!p.!326)!@*#;'_(E' ?4.6%64*#'%*#;')($'381-+(;#*$%-';#48=$#8')($'3#$-#%"#6'=8#)=/.#88'L' A8%.0'#/#-*$(.%-';4%/'%;3$("#8'*+#'^=4/%*1'()'*+#'&($J'@'6(E'V' A8%.0'#/#-*$(.%-';4%/'0%"#8';#'0$#4*#$'-(.*$(/'("#$';1'&($JE'Z' d/#-*$(.%-';4%/'#.4D/#8';#'*('4--(;3/%8+'*48J8';($#'^=%-J/1E'X' d/#-*$(.%-';4%/'8=33($*8'-$%*%-4/'483#-*8'()';1'R(DET' A8%.0'#/#-*$(.%-';4%/'%.-$#48#8';1'3$(6=-*%"%*1EW' A8%.0'#/#-*$(.%-';4%/'%;3$("#8';1'R(D'3#$)($;4.-#EN' A8%.0'#/#-*$(.%-';4%/'4//(&8';#'*('4--(;3/%8+';($#'&($J'*+4.'&(=/6'(*+#$&%8#'D#'3(88%D/#E'S' A8%.0'#/#-*$(.%-';4%/'#.+4.-#8';1'#))#-*%"#.#88'(.'*+#'R(DE'M' A8%.0'#/#-*$(.%-';4%/';4J#8'%*'#48%#$'*('6(';1'R(DELO' !"#$4//9'@')%.6'*+#'#/#-*$(.%-';4%/'818*#;'=8#)=/'%.';1'R(DE''''

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

7!!

,4D/#'X'!Revised!10!item!scale!for!perceived!ease!of!use!(Davis,!1989,!Table!4,!p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b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c;#*+(6'4.4/18%89'4.6')4-*($'4.4/18%8'*('6#*#$;%.#'*+#'$#/%4D%/%*1'4.6'"4/%6%*1'()'*+#'LO'8-4/#'%*#;8'*#8*#6E'2//'*+#'*#8*8'8+(&#6'4'+%0+'$#/%4D%/%*1'4.6'"4/%6%*1')($'*+#'LO'%*#;'8-4/#8E'':4"%8'GLMSMH'4/8('48J#6'*+#'34$*%-%34.*8')$(;'@B5'*('$#3($*'*+#%$'4**%*=6#'*(&4$68'*+#'*&('818*#;8'*+#1'&#$#'$4*%.09'=8%.0'4'8-4/#'6#"#/(3#6'D1'2RI#.'4.6'<%8+D#%.'GLMSOH')($'(3#$4*%(.4/%I%.0' 4**%*=6#' *(&4$6' D#+4"%($E' ,+#' 8-4/#';#48=$#6' )%"#' 6%))#$#.*' *13#8' ()'4**%*=6#'*+4*'4'3#$8(.';41'+4"#'*(&4$6'4'818*#;'(.'4'8#"#.'3(%.*'8-4/#'&%*+';%6c3(%.*'/4D#/#6'e.#=*$4/f'48'8+(&.'D#/(&E'''' 2//'*+%.08'-(.8%6#$#69';1'=8%.0'#/#-*$(.%-';4%/'%.';1'R(D'%87'' ' ' ' ' ' _#=*$4/'g((6' ' 7'hhh7hhh7hhh7hhh7hhh7hhh7hhh7'' B46'K%8#' ' 7'hhh7hhh7hhh7hhh7hhh7hhh7hhh7'' <((/%8+'<4"($4D/#' 7'hhh7hhh7hhh7hhh7hhh7hhh7hhh7'' A.)4"($4D/#'B#.#)%-%4/' 7'hhh7hhh7hhh7hhh7hhh7hhh7hhh7'' Q4$;)=/i'4.6'b(8%*%"#' 7'hhh7hhh7hhh7hhh7hhh7hhh7hhh7'' _#04*%"#E''5($#("#$9'*+#'34$*%-%34.*8'+46'*('$#3($*'*+#%$'4-*=4/'=840#'()'*+#'*&('818*#;8'(.'4'8%F'3(8%*%(.'-4*#0($%-4/'8-4/#'&%*+'*+#')(//(&%.0'/4D#/87'''

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

8!!

Don’t!use!at!all,!Use!less!than!once!each!week,!Use!about!once!each!week,!Use!several!times!a!week,!Use!about!once!each!day!and!Use!several!times!each!day.!!'U#8=/*8' (D*4%.#6' 8+(&#6' *+4*9' 8#/)c$#3($*#6' =840#' &48' 8%0.%)%-4.*/1' -($$#/4*#6' &%*+'D(*+'3#$-#%"#6'#48#'()'=8#'4.6'3#$-#%"#6'=8#)=/.#88')($'*+#'*&('818*#;8'%.'=8#'4*'@B59'*+=8'-(.)%$;%.0':4"%8'GLMSTH'($%0%.4/',25';(6#/'G<%0=$#'VHE''Q(&#"#$9':4"%8' GLMSMH'&#.*' )=$*+#$' 4.6' $#)%.#6' D(*+' LO' %*#;' 8-4/#8' *(' 6#"#/(3' *&('8+($*#$'8%F'%*#;'8-4/#89'D#-4=8#'+#'*+(=0+*'*+4*'J##3%.0'*+#'8-4/#8'8+($*'&(=/6'D#';($#'3$4-*%-4/' %.' $#4/'&($/6' 8%*=4*%(.8E'Q#' =8#6' *+#' C3#4$;4.cB$(&.'3$(3+#-1' )($;=/4' *('$#6=-#' *+#' .=;D#$' ()' %*#;8' *(' 8%F' 8(' 48' *(' (D*4%.' 4' EMN' $#/%4D%/%*1';#48=$#9' 4.6' *+=8'6#"#/(3'*+#'8%F'%*#;'8-4/#8'8+(&.'%.',4D/#8'T'4.6'WE'',4D/#'T''!Revised!6!items!scale!for!perceived!usefulness!worded!towards!CHART"MASTER!@*#;'_(E' ?4.6%64*#'%*#;')($'381-+(;#*$%-';#48=$#8')($'3#$-#%"#6'=8#)=/.#88'L' A8%.0'?Q2U,c52C,dU'%.';1'R(D'&(=/6'#.4D/#';#'*('4--(;3/%8+'*48J8';($#'^=%-J/1E'V' A8%.0'?Q2U,c52C,dU'&(=/6'%;3$("#';1'R(D'3#$)($;4.-#E'Z' A8%.0'?Q2U,c52C,dU'%.';1'R(D'&(=/6'%.-$#48#';1'3$(6=-*%"%*1E'X' A8%.0'?Q2U,c52C,dU'&(=/6'#.+4.-#';1'#))#-*%"#.#88'(.'*+#'R(DE'T' A8%.0'?Q2U,c52C,dU'&(=/6';4J#'%*'#48%#$'*('6(';1'R(DEW' @'&(=/6')%.6'?Q2U,h52C,dU'=8#)=/'%.';1'R(DE'',4D/#'W'Revised!6!items!scale!for!perceived!ease!of!use!worded!towards!CHART"MASTER!@*#;'_(E' ?4.6%64*#'%*#;')($'381-+(;#*$%-';#48=$#8')($'3#$-#%"#6'=8#)=/.#88'L' '[#4$.%.0'*('(3#$4*#'?Q2U,c52C,dU'&(=/6'D#'#481')($';#E'V' @'&(=/6')%.6'%*'#481'*('0#*'?Q2U,c52C,dU'*('6('&+4*'@'&4.*'*('6(E'Z' 51'%.*#$4-*%(.'&%*+'?Q2U,c52C,dU'&(=/6'D#'-/#4$'4.6'=.6#$8*4.64D/#EX' @'&(=/6')%.6'?Q2U,c52C,dU')/#F%D/#'*('%.*#$4-*'&%*+ET' @*'&(=/6'D#'#481')($';#'*('D#-(;#'8J%//)=/'4*'=8%.0'?Q2U,c52C,dUE'W' @'&(=/6')%.6'?Q2U,c52C,dU'#481'*('=8#E':4"%8' GLMSMH' =8#6' *+#8#' 8%F' %*#;' 8-4/#8' *(' -(.6=-*' 4' /4D($4*($1' 8*=61' &%*+' XO'34$*%-%34.*8' *(' "4/%64*#' *+#' ,25' ;(6#/' 8+(&.' #4$/%#$' %.' <%0=$#' VE' ,+#' 818*#;8'#"4/=4*#6'&#$#'*&('@B5'b?cD48#6'0$43+%-8'818*#;89'?+4$*c548*#$'4.6'b#.c6$4&9'&+%-+'*+#'34$*%-%34.*8'+46'.#"#$'=8#6E' @.' *+%8' -48#9':4"%8'&48' %.*#$#8*#6' %.' )%.6%.0'&+#*+#$'*+#$#' &48' 4.1' -($$#/4*%(.' D#*&##.' *+#' 8%F' %*#;' 8-4/#' %*#;8' +#' 6#"#/(3#69' 4.6' *+#'3$#6%-*#6' =8#' ()' *+#' *&(' 818*#;8E' C(9' +#' 04"#' *+#' 34$*%-%34.*8' 4' (.#' +(=$' +4.68c(.'#F3#$%#.-#'&%*+' #4-+' 818*#;9' 4.6' *+#.'48J#6' *+#;' *(' $4*#' *+#%$'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#')($'D(*+'818*#;8E'''Q#$#'*((9'+#'=8#6'*+#';#48=$#;#.*'8-4/#8'6#"#/(3#6'D1'<%8+D#%.'4.6'2RI#.'GLMNTH'*(';#48=$#' *+#' 4**%*=6#' ()' *+#' 34$*%-%34.*8' *(&4$68' *+#' *&(' 818*#;8E' <%.4//19' *+#'34$*%-%34.*8'$#3($*#6'*+#%$'8#/)c3$#6%-*#6')=*=$#'=8#'()'D(*+'818*#;8'D1'4.8&#$%.0'*+#')(//(&%.0'^=#8*%(.'4*'*+#'#.6'()'*+#'#F3#$%;#.*E''

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

9!!

288=;%.0'?Q2U,c52C,dU'&(=/6'D#'4"4%/4D/#'(.';1'R(D9'@'3$#6%-*'*+4*''@'&%//'=8#'%*'(.'4'$#0=/4$'D48%8'%.'*+#')=*=$#E'''b4$*%-%34.*8'+46'*('$#83(.6'*('*+#'4D("#'^=#8*%(.'D1'$4*%.0'*+#%$'3$#6%-*#6'=8#'()'*+#'818*#;' (.' *&(' 8#"#.c3(%.*' 8-4/#89' (.#' &%*+' /%J#/1c=./%J#/1' #.6c3(%.*' 46R#-*%"#89' *+#'(*+#$9'&%*+''%;3$(D4D/#c3$(D4D/#'#.63(%.*'46R#-*%"#8E''B1' 4.4/1I%.0' *+#' $#8=/*8' (D*4%.#6' %.' +%8' #F3#$%;#.*9' :4"%8' GLMSTH' )(=.6' 4' 3(8%*%"#'-($$#/4*%(.'D#*&##.'*+#'8-4/#8'4.6'8#/)c3$#6%-*#6')=*=$#'=840#E'<=$*+#$;($#9':4"%8'=8#6'$#0$#88%(.'4.4/18%8'*('6#*#$;%.#'*+#'$#/4*%(.8+%38'*+4*'#F%8*#6'%.'+%8',25';(6#/E'2/(.0'&%*+' *+#' -(.)%$;4*%(.' ()' +%8' %.%*%4/' +13(*+#8%89' :4"%8' &(=/6' 4/8(' 6%8-("#$' (*+#$'$#/4*%(.8+%38'*+4*'+#'+46'#F3#-*#6'*('D#'%.8%0.%)%-4.*'48'8+(&.'%.'<%0=$#'XE''':4"%8' GLMMZH' *+=89' 8=00#8*#6' *+4*' %.'-(.*$48*' *('&+4*'+#' %.%*%4//1'3$#6%-*#69'3#$-#%"#6'=8#)=/.#88'-(=/6'4/8('+4"#'4'6%$#-*'%.)/=#.-#'(.'4-*=4/'818*#;'=8#E'2*'*+#'84;#'*%;#9'+#')(=.6' *+4*' 818*#;' -+4$4-*#$%8*%-8' -(=/6' 6%$#-*/1' %.)/=#.-#' *+#' 4**%*=6#' ()' 4' 3#$8(.'*(&4$6'=8%.0'*+#'818*#;9'&%*+(=*'*+#'.##6')($'*+#'3#$8(.'*(')($;'4.'4-*=4/'D#/%#)'4D(=*'*+#'818*#;'48'8+(&.'%.'<%0=$#'XE'' ''''''''''''<%0=$#'X7'_#&'$#/4*%(.8+%3')($;=/4*%(.'%.',25'G:4"%89'LMMZ9'3E'XSLHE''?(.8#^=#.*/19' 8#"#$4/' (*+#$' 8*=6%#8' )(//(&#6' %.' ($6#$' *(' %."#8*%04*#' %.' 6#3*+' *+#'$#/4*%(.8+%38'D#*&##.'*+#'6%))#$#.*'"4$%4D/#8'%.'*+#',25';(6#/E''TAM!evolving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

Link!hypothesized!insignificant!but!found!significant!

System!

Perceived!Usefulness!

!

Perceived!Ease!of!Use!

!

AttitudeToward!Using!!

Actual!System!Use!

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

10!!

''''''''''' <%0=$#'T7'<%$8*';(6%)%#6'"#$8%(.'()',25'G:4"%89'B40(II%'4.6'K4$8+4&9'LMSM9'3E'MSTH'':4"%89' B40(II%' 4.6'K4$8+4&' GLMSMH' =8#6' *+#' 4D("#';(6#/' *(' -(.6=-*' 4' /(.0%*=6%.4/'8*=61' &%*+' LON' =8#$8' *(' ;#48=$#' *+#%$' %.*#.*%(.' *(' =8#' 4' 818*#;' 4)*#$' 4' (.#' +(=$'%.*$(6=-*%(.' *(' *+#' 818*#;9' 4.6' 404%.' LX' &##J8' /4*#$E' @.' D(*+' -48#89' *+#%$' $#8=/*8'%.6%-4*#6' 4' 8*$(.0' -($$#/4*%(.' D#*&##.' $#3($*#6' %.*#.*%(.' 4.6' 8#/)c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

'<%0=$#'W7'<%.4/'"#$8%(.'()',25'Gj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dF*#$.4/'"4$%4D/#8' *13%-4//1' %.-/=6#6' 818*#;'-+4$4-*#$%8*%-89' =8#$' *$4%.%.09' =8#$'34$*%-%34*%(.' %.'6#8%0.9'4.6'*+#'.4*=$#'()'*+#'%;3/#;#.*4*%(.'3$(-#88'Gj#.J4*#8+']':4"%89'LMMWHE'''K%*+'*+%8')%.4/'"#$8%(.'%.'3/4-#9')=$*+#$'$#8#4$-+'/#6'*('LH'$#3/%-4*%.0',25'4.6'*#8*%.0'%*8'3$(3(8%*%(.8'4.6'3(88%D/#'/%;%*4*%(.8i'VH'-(;34$%.0',25'&%*+'(*+#$';(6#/8'8=-+'48'*+#',+#($1' ()' U#48(.#6' 2-*%(.' G,U2H' 4.6' *+#' ,+#($1' ()' b/4..#6' B#+4"%($' G,bBHi' ZH'4643*%.0',25')($'"4$%(=8'8#**%.08'8=-+'48';4.64*($1'8-#.4$%(89'6%))#$#.*'433/%-4*%(.89'

External!Variables!

Perceived!Usefulness!

(U)!

Perceived!Ease!of!Use!

(E)!

AttitudeToward!Using!(A)!

BehavioralIntention!to!Use!(BI)!

Actual!System!Use!

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

11!!

4.6'-=/*=$#8i'4.6'XH'#F*#.6%.0'*+#';(6#/'*('%.-/=6#'(*+#$'"4$%4D/#8'8=-+'48'8=DR#-*%"#'.($;'GC_H9'#F*$%.8%-';(*%"4*%(.89'3/41)=/.#889'4.6'8('(.E''Replicating!TAM!and!testing!its!possible!limitations!!.#' ()' *+#' #4$/%#8*' $#3/%-4*%(.8' ()' ,25' &48' -4$$%#6' (=*' D1' 264;89' _#/8(.' 4.6' ,(66'GLMMVHE',+#1'-4$$%#6'D(*+')%#/6'4.6'/4D($4*($1'8*=6%#8'%.'($6#$'*('*#8*',25P8'"4$%4D/#89'3#$-#%"#6' #48#' ()' =8#' 4.6' 3#$-#%"#6' =8#)=/.#889' )($' *+#%$' "4/%6%*1' 4.6' $#/%4D%/%*1' %.'#F3/4%.%.0' *+#'=8#'()' )%"#'6%))#$#.*'433/%-4*%(.87'#;4%/9'"(%-#';4%/9'&($6'3#$)#-*9'[(*=8'LVZ9'4.6'Q4$"4$6'0$43+%-8E'b4$*%-%34.*8'&#$#'5B2'8*=6#.*89'4.6'8#/)c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c$#3($*#6'=8#'64*4' ()' *+#' *&(' 818*#;8' *('3#$)($;' 4' *#8*c$#*#8*' 4.4/18%8E' 'Q#.6$%-J8(.9'5488#19' 4.6' ?$(.4.' )(=.6' *+4*' )($' D(*+'3#$-#%"#6' =8#)=/.#88' 4.6' 3#$-#%"#6' #48#' ()' =8#9' *+#' 8-4/#' %*#;8' #F+%D%*#6' 8%0.%)%-4.*'*#8*c$#*#8*' $#/%4D%/%*1' $#8=/*E' C=D$4;4.%4.' GLMMXH' 4/8(' $#3/%-4*#6',25'&%*+' "(%-#';4%/'4.6'-=8*(;#$'6%4/=3'818*#;8' %.'4' )%#/6'8*=61'&%*+'LNM'J.(&/#60#'&($J#$89'4.6')(=.6'#"%6#.-#')($'3$#"%(=8'$#8=/*8'$#3($*#6'%.',25'8*=6%#8E''':4"%8'4.6'j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j#.J4*#8+'-(.-/=6#6' *+4*' 3$#"%(=8/1' (D*4%.#6' $#/%4D%/%*1' 4.6' "4/%6%*1';#48=$#8'&#$#' .(*' 6=#' *('%*#;8' 0$(=3%.0E' Q(&#"#$9' $#83(.8#8' )$(;' "#$D4/' 3$(*(-(/8' -4$$%#6' (=*' 6=$%.0' *+#'#F3#$%;#.*' $#"#4/#6' *+4*' $#83(.6#.*8'&#$#';($#' -(.)=8#6'&+#.';#48=$#;#.*' 8-4/#'%*#;8' )($' 3#$-#%"#6'=8#)=/.#88' 4.6' 3#$-#%"#6' #48#' ()' =8#'&#$#';%F#6' *(0#*+#$E' ,+=89':4"%8'4.6'j#.J4*#8+'$#-(;;#.6#6'*+#'=8#'()'*+#'%.%*%4/';#48=$#;#.*'8-4/#8')($',259'48'&48'3$#"%(=8/1'8+(&.'%.',4D/#8'T'4.6'WE'''Comparing!TAM!with!the!Theory!of!Reasoned!Action!and!the!Theory!of!Planned!Behavior!:4"%89' B40(II%' 4.6' K4$8+4&' GLMSMH' -(;34$#6' *+#' 3#$)($;4.-#' ()' ,25' &%*+' *+#',+#($1'()'U#48(.#6'2-*%(.'G,U2H')($'3$#6%-*%.0' *+#' %.*#.*%(.'()'LON'5B2'8*=6#.*8' %.'=8%.0'4'&($6'3$(-#88%.0'818*#;'4)*#$'4'(.#c+(=$'#F3(8=$#'&%*+'*+#'818*#;9'4.6'404%.'LX'&##J8' /4*#$E' ,+#1' )(=.6' *+4*' *+#' D#/%#)8' "4$%4D/#8' %.' D(*+',U2'4.6',25'3$("%6#6'8%0.%)%-4.*'$#8=/*8'*('3$#6%-*'*+#'%.*#.*%(.'()'*+#'34$*%-%34.*8'*('=8#'*+#'&($6'3$(-#88($E''

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

12!!

@.'*+#',+#($1'()'U#48(.#6'2-*%(.';(6#/'+(&#"#$9':4"%89'B40(II%'4.6'K4$8+4&')(=.6'*+4*' *+#$#' &48' "#$1' /%**/#' -($$#/4*%(.' D#*&##.' *+#' 8=DR#-*%"#' .($;' GC_H' 4.6' *+#'D#+4"%($4/' %.*#.*%(.' "4$%4D/#8E' ,+#1' )($;=/4*#6' *&(' 3(88%D/#' $#48(.8' )($' *+%8'(D8#$"4*%(.' 4H' *+#' &#4J.#88' ()' *+#' C_' ;#48=$#;#.*' 8-4/#' )$(;' 4' 381-+(;#*$%-'8*4.63(%.*9' 4.6' DH' *+#' )4-*' *+4*' &($6' 3$(-#88($8' 4$#' =8=4//1' "#$1' %.6%"%6=4/' 4.6'3#$8(.4/i'*+=89'*+#%$'=8#'&%//'D#'/#88'%.)/=#.-#6'D1'3#$-#3*%(.8')$(;'(*+#$'0$(=38E''<%.4//1' :4"%89' B40(II%' 4.6' K4$8+4&' -(.-/=6#6' *+4*' -(;34$#6' *(' *+#' ,+#($1' ()'U#48(.#6' 2-*%(.9' ,25' 3$("%6#6' 4' ;=-+' 8%;3/#$' 4.6' /#88' #F3#.8%"#' ;#*+(6' *('%;3/#;#.*'D#-4=8#'*+#'D#/%#)8'"4$%4D/#8'&#$#'-(.*#F*c%.6#3#.6#.*'&+#$#489'%.'*+#'-48#'()'*+#',+#($1'()'U#48(.#6'2-*%(.9'%*'&48'.#-#884$1'*('6#"#/(3'4'8#$%#8'()'84/%#.*'D#/%#)8'83#-%)%-'*('&($6'3$(-#88($8'D#)($#')($;=/4*%.0'*+#'8-4/#8')($';#48=$%.0'*+#'D#/%#)8E'''54*+%#8(.' GLMMLH' (.' *+#' (*+#$' +4.69' -(;34$#6' ,25' &%*+' *+#' ,+#($1' ()' b/4..#6'B#+4"%($' G,bBH' 3$(3(8#6'D1'2RI#.' GLMSTHE' ,+#',+#($1'()' b/4..#6'B#+4"%($';(6#/' %8'"#$1'8%;%/4$'*('*+#',+#($1'()'U#48(.#6'2-*%(.';(6#/9'#F-#3*'*+4*' %*'*4J#8'%.*('4--(=.*'*+#' 466%*%(.4/' -(.8*$=-*7' 3#$-#%"#6' D#+4"%($4/' -(.*$(/' GbB?H9' &+%-+' $#)#$8' *(' *+#'3#$-#3*%(.'()'-(.*$(/'("#$'3#$)($;4.-#'()'4'0%"#.'D#+4"%($E'bB?' %8'4/8(' %.)/=#.-#6'D1'*+#' #))#-*8' ()' *&(' D#/%#)87' -(.*$(/' D#/%#)8' 4.6' 3#$-#%"#6' )4-%/%*4*%(.E' ?(.*$(/' D#/%#)8'%.-/=6#'3#$-#%"#6'4"4%/4D%/%*1'()'8J%//89'$#8(=$-#89'4.6'(33($*=.%*%#89'&+#$#48'3#$-#%"#6')4-%/%*4*%(.' D#/%#)' %8' *+#' %.6%"%6=4/P8' 488#88;#.*' ()' 4"4%/4D/#' $#8(=$-#8' *(' *+#'4-+%#"#;#.*'()' 4'0%"#.' 8#*'()'(=*-(;#8E'<%0=$#'N'6#3%-*8' *+#';(6#/' )($' *+#',+#($1'()'b/4..#6'B#+4"%($E''

' <%0=$#'N7',+#($1'()'3/4..#6'D#+4"%($'G,bBH'G54*+%#8(.9'LMML9'3E'LNTH''54*+%#8(.' GLMMLH' -4$$%#6' (=*' 4.' #F3#$%;#.*' 433/1%.0' D(*+' ,25' 4.6' *+#' ,+#($1' ()'b/4..#6'B#+4"%($')($'3$#6%-*%.0'*+#'%.*#.*%(.'()'VWV'34$*%-%34.*8'%.'=8%.0'4'83$#468+##*'433/%-4*%(.E'C%.-#'.('3$#6#)%.#6';#48=$#;#.*'8-4/#8'#F%8*#6')($'*+#',+#($1'()'b/4..#6'B#+4"%($9'4.'%.%*%4/'%.*#$"%#&'8#88%(.'&48'$#^=%$#6'*('%6#.*%)1'*+(8#'84/%#.*'D#/%#)8'*+4*'&(=/6'D#' 83#-%)%-' *(' *+#' 818*#;'=.6#$' %."#8*%04*%(.E'28'6%8-=88#6'#4$/%#$9' *+%8'&48' 4.'%.+#$#.*'-+4$4-*#$%8*%-'()'*+#',+#($1'()'U#48(.#6'2-*%(.';(6#/E'@.*#$#8*%.0/19'$#8=/*8'()'*+#' #F3#$%;#.*' 8+(&#6' *+4*' D(*+' ,25' 4.6' *+#' ,+#($1' ()' b/4..#6' B#+4"%($' &#$#'8=%*4D/#'*('3$#6%-*'818*#;'=840#E''

Behavioral!Beliefs!and!

Outcome!Evaluations!

Normative!Beliefs!and!

Motivation!to!Comply!

Control!Beliefs!and!

Perceived!Facilitation!

Attitude

Subjective!Norms!

Perceived!Behavioral!Control

Intention Behavior!

!

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

13!!

Q(&#"#$9' -(;34$#6' *(' *+#',25';(6#/9' *+#',+#($1'()'b/4..#6'B#+4"%($' G,bBH';(6#/'3$("%6#6' ;($#' 6#*4%/8' *+4*' #F3/4%.#6' *+#' %.*#.*%(.' ()' *+#' 34$*%-%34.*8' *(' =8#' *+#'83$#468+##*'433/%-4*%(.E',+%8'%8'D#-4=8#',bB'D#%.0'4';($#'-(;3/#F';(6#/'+46'8#"#$4/'%.6#3#.6#.*'"4$%4D/#8' *+4*' -(=/6'-43*=$#'"4$%(=8'483#-*8'()'4.' %.6%"%6=4/P8'D#/%#)E'<($'#F4;3/#9' 48' 8+(&.' %.'<%0=$#'N9' *+#'3#$-#%"#6'D#+4"%($4/' -(.*$(/' -(.8*$=-*' -(=/6'+#/3'%6#.*%)1'83#-%)%-'D4$$%#$8'*('818*#;'=8#'8=-+'48' /%;%*4*%(.8' %.'=8#$'8J%//8E'<=$*+#$;($#9'*+#';(6#/'4/8('-(=/6'%6#.*%)1'0$(=38'&+(8#'(3%.%(.8';%0+*'D#'%;3($*4.*'*(')=*=$#'=8#$8'*+$(=0+' *+#' 8=DR#-*%"#' .($;8' -(.8*$=-*E' 5($#("#$9' 8%.-#' *+#' ,+#($1' ()' b/4..#6'B#+4"%($';(6#/' -(.8%6#$#6' (./1' D#/%#)8' *+4*'&#$#' 83#-%)%-' *(' *+#' 0%"#.' 818*#;9';($#'4--=$4*#'%.)($;4*%(.'-(=/6'D#'(D*4%.#6E',25'%.8*#469'&48'4'8%;3/#$';(6#/'*+4*'-(=/6'D#'0#.#$4//1' 433/%#6' *(' 4.1' 818*#;9' 4.6' *+=8' 3$("%6#6' (./1' D$(46' %.)($;4*%(.' 4D(=*'3#$-#%"#6'#48#'()'=8#'4.6'3#$-#%"#6'=8#)=/.#88E''>#*9' 6=#' *(' %*8' 8%;3/%-%*1' 4.6' #48#' ()' %;3/#;#.*4*%(.9' ,25' $#;4%.#6';($#' 4**$4-*%"#'*+4.'#%*+#$'*+#',+#($1'()'U#48(.#6'2-*%(.'($'*+#',+#($1'()'b/4..#6'B#+4"%($E'<=$*+#$'#))($*8'/4*#$'-(.-#.*$4*#6'(.'#%*+#$'433/1%.0',25'%.'6%))#$#.*'8#**%.08'($'#F*#.6%.0',25'*('%.-/=6#';($#'"4$%4D/#8E''Adapting!and!extending!TAM!K%*+';($#'*+4.'NOO'-%*4*%(.8'*('+%8'($%0%.4/'3$(3(84/')($',259':4"%8P'$#8#4$-+'G:4"%89'LMSMH'+48'D##.'4643*#6'4.6'#F*#.6#6'%.';4.1'&418E',('64*#9'*+#$#'+4"#'D##.'8#"#$4/'4**#;3*8'*('-(.8(/%64*#'*+#'$#8=/*8'(D*4%.#6')$(;'*+#8#'8*=6%#8E',+#';(8*'$#-#.*'(.#'%8'D1' >(=84)I4%9' <(F4//9' 4.6' b4//%8*#$' GVOONH' &+(' 6%6' 4' ;#*4c4.4/18%8' ()' LXT' 4$*%-/#8'3=D/%8+#6'(.',25E'd4$/%#$';#*4c4.4/18%8'8*=6%#8'-4.'D#')(=.6'%.'C+4$3'GVOOWH9'\%.0'4.6'Q#'GVOOWH9'54'4.6'[%=' GVOOXH9'[##9'\(I4$'4.6'[4$8#.'GVOOZH'4.69'[#0$%89' @.0+4;'4.6'?(//#$#**#' GVOOZHE' ,4D/#' N' +%0+/%0+*8' 8(;#' ()' *+#' ;4%.' 433/%-4*%(.89' 34$*%-%34.*89'-(=.*$%#89'4.6'8#**%.08')($'&+%-+',25'&48'=8#6E''',4D/#'N'Applications,! participants,! country!and! setting! used! for! applying!TAM! (Yousafzai! et!al.,!2007),!Sharp,!2006,!King!et!al.,!2006,!Ma!et!al.,!2004,!Lee!et!al.,!2003,!and,!Legris!et!al.,!2003)!j4$%4*%(.'%.',25'433/%-4*%(.' dF4;3/#8'233/%-4*%(.8' d;4%/9' "(%-#;4%/9' )4F9' 6%4/c=3' 818*#;9' #c-(;;#$-#'433/%-4*%(.9' 0$(=3&4$#9' &($6' 3$(-#88($9' 83$#468+##*9'3$#8#.*4*%(.' 8()*&4$#9' 64*4D48#' 3$(0$4;9' -48#' *((/89'+(83%*4/' @C9' :#-%8%(.' 8=33($*' 818*#;9' dF3#$*' 8=33($*'818*#;9'4.6'*#/#;#6%-%.#'*#-+.(/(01E'?(=.*$1' AC29' A\9' ,4%&4.9' Q(.0' \(.09' C&%*I#$/4.69' k434.9'2=8*$4/%49' ,=$J#19' ?4.4649' \=&#%*9' _%0#$%49' <$4.-#9'C%.043($#9'?+%.49'4.6'<%./4.6E',13#'()'C*=61' [4D'8*=619'<%#/6'8*=61'4.6'K#D'8=$"#18'b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

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

14!!

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j#.J4*#8+'4.6':4"%8'GVOOOH'&+('3$(3(8#6'*+#',25V';(6#/'8+(&.'%.'<%0=$#'NE'j#.J4*#8+'4.6':4"%8'%6#.*%)%#6'*+4*',25'+46' 8(;#' /%;%*4*%(.8' %.' #F3/4%.%.0' *+#' $#48(.8' )($' &+%-+' 4' 3#$8(.' &(=/6' 3#$-#%"#' 4'0%"#.'818*#;'=8#)=/9'4.6'8('*+#1'3$(3(8#6'*+4*'466%*%(.4/'"4$%4D/#8L'-(=/6'D#'466#6'48'4.*#-#6#.*8' *(' *+#'3#$-#%"#6'=8#)=/.#88'"4$%4D/#' %.',25E',+#1'-4//#6' *+%8'.#&';(6#/9'*+#' ,25' V' ;(6#/E' j#.J4*#8+' 4.6' :4"%8' &#$#' 4/8(' %.*#$#8*#6' %.' #"4/=4*%.0' *+#'3#$)($;4.-#'()',25'V'%.'4';4.64*($1'8#**%.0E'Q#.-#9'*+#1'-(.6=-*#6'4')%#/6'8*=61'&%*+'LTW' J.(&/#60#' &($J#$89' &+(' =8#6' )(=$' 6%))#$#.*' 818*#;89' *&(' ()' &+%-+' &#$#' )($'"(/=.*4$1' =8#9' 4.6' *+#' (*+#$' *&(' &#$#' ;4.64*($1E' ,+#' 8*=61' 4/8(' -(//#-*#6' =8#$'3#$-#3*%(.8' 4.6' 8#/)c$#3($*#6' =8#' 4*' *+$##' 3(%.*8' %.' *%;#7' 3$#c%;3/#;#.*4*%(.9' (.#';(.*+'3(8*c%;3/#;#.*4*%(.9'4.6'*+$##';(.*+8'3(8*c%;3/#;#.*4*%(.E'''

'<%0=$#'N7',25'V'Gj#.J4*#8+'4.6':4"%89'VOOOH''A8%.0' *+#' ,25' V' ;(6#/' j#.J4*#8+' 4.6' :4"%8' &#$#' 4D/#' *(' 3$("%6#' ;($#' 6#*4%/#6'#F3/4.4*%(.8')($'*+#'$#48(.8'34$*%-%34.*8')(=.6'4'0%"#.'818*#;'=8#)=/E',+#%$'$#8=/*8'4/8('%.6%-4*#6' *+4*',25'V'3#$)($;#6'&#//' %.'D(*+'"(/=.*4$1'4.6';4.64*($1'#."%$(.;#.*8'&%*+' *+#'#F-#3*%(.' *+4*' 8=DR#-*%"#'.($;'+46'.('#))#-*' %.'"(/=.*4$1'8#**%.08'D=*'6%6' %.';4.64*($1'8#**%.08E'''2' 8#-(.6' %;3($*4.*' #F*#.8%(.' ()' *+#' ,25' ;(6#/' %8' D1' j#.J4*#8+' GVOOOH9' &+(' &48'%.*#$#8*#6' %.' %6#.*%)1%.0' *+#' 4.*#-#6#.*8' *(' *+#' 3#$-#%"#6' #48#' ()' =8#' "4$%4D/#' %.' *+#'!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1!Descriptions!for'*+#'.#&'"4$%4D/#8'4$#'0%"#.'%.'233#.6%F'2!

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

15!!

,25';(6#/E'28'8+(&.'%.'<%0=$#'S9'j#.J4*#8+'%6#.*%)%#6'*&(';4%.'0$(=38'()'4.*#-#6#.*8')($' 3#$-#%"#6' #48#' ()' =8#7' 4.-+($8' 4.6' 46R=8*;#.*8E' 2.-+($8' &#$#' -(.8%6#$#6' 48'0#.#$4/' D#/%#)8' 4D(=*' -(;3=*#$8' 4.6' -(;3=*#$' =840#' &+#$#48' 46R=8*;#.*8' &#$#'-(.8%6#$#6'48'D#/%#)8'*+4*'4$#'8+43#6'D48#6'(.'6%$#-*'#F3#$%#.-#'&%*+'*+#'*4$0#*'818*#;E'@.' D(*+' 0$(=389' j#.J4*#8+' GVOOOH' 3$(3(8#6' 8#"#$4/' 6#*#$;%.4.*8V' *+4*' 4$#' ;(8*/1'6#$%"#6')$(;'3$#"%(=8'$#8#4$-+'(.'%6#.*%)1%.0'*+#'4.*#-#64.*8'*('3#$-#%"#6'#48#'()'=8#'G:4"%89' B40(II%' 4.6' K4$8+4&9' LMMV9' j#.J4*#8+' 4.6' :4"%89' LMMWHE' j#.J4*#8+' GVOOOH'*#8*#6' +%8' 3$(3(84/' %.' *+$##' 6%))#$#.*' ($04.%I4*%(.8' &%*+' VXW' 34$*%-%34.*89' 4.6' *+$##';#48=$#;#.*8' *4J#.' ("#$' 4' *+$##c;(.*+' 3#$%(6E' U#8=/*8' (D*4%.#6' %.6%-4*#6' 8*$(.0'8=33($*')($'*+#'"4$%4D/#8'%.'#F3/4%.%.0'3#$-#%"#6'#48#'()'=8#')($'4'0%"#.'818*#;E''

'<%0=$#'S7'dF*#.6%.0',25'*('%.-/=6#'6#*#$;%.4.*8')($'3#$-#%"#6'#48#'()'=8#'Gj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escriptions!f($'*+#'.#&'"4$%4D/#8'4$#'0%"#.'%.'233#.6%F'2!

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

16!!

!Limitations!in!the!methodology!used!for!testing!the!TAM!model!!.#'()'*+#';4%.'-$%*%-%8;8')($'8*=6%#8'(.'*+#',25';(6#/'%8'*+4*'8#/)c$#3($*#6'=8#'64*4'4$#'=8#6' *(';#48=$#' 818*#;'=8#' %.8*#46' ()' $#4/' 4-*=4/' =8#' 64*4E' 28' 8(;#' $#8#4$-+#$8'3(%.*#6' (=*9' 8#/)c$#3($*#6' =8#' 64*4' %8' 4' 8=DR#-*%"#';#48=$#9' 4.6' %8' *+=8' =.$#/%4D/#' %.';#48=$%.0'4-*=4/'=8#'()'4'818*#;'G[#0$%89'@.0+4;'4.6'?(//#$#**#9'VOOZ9'>(=84)I4%9'<(F4//9'4.6' b4//%8*#$' VOONHE' Q(&#"#$9' ;4.1' 8*=6%#8' (.' ,25' #;3/(1' 8#/)c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imitations!in!the!variables!and!relationships!present!within!the!TAM!model!>4.0'4.6'>(('GVOOZH'8=00#8*#6'*+4*'4**%*=6#';41'+4"#'%;3($*4.*'#))#-*8'(.'818*#;'=8#9'4.6' *+#$#)($#' .##6' *(' D#' $#-(.8%6#$#6' %.' *+#' ,25' ;(6#/E' ,+#1' $#3/%-4*#6' *+#' ,25';(6#/'D=*' %.8*#46'()'#/%;%.4*%.0' *+#'4**%*=6#'"4$%4D/#'48':4"%89'B40(II%'4.6'K4$8+4&'GLMSMH' 8=00#8*#69' *&(' 466%*%(.4/' 4**%*=6#' "4$%4D/#89' 4))#-*%"#' 4.6' -(0.%*%"#9' &#$#'-(.8%6#$#6E'>4.0'4.6'>(('-4$$%#6'(=*'4'8=$"#1'48J%.0'$#83(.6#.*8'*('$4*#'*+#%$'=840#'()'4'83$#468+##*'433/%-4*%(.9'4.6'64*4'4.4/18%8'()'*+#'8=$"#1'^=#8*%(..4%$#8'%.6%-4*#6'*+4*'4/*+(=0+' *+#' 4))#-*%"#'4**%*=6#'"4$%4D/#'6%6'.(*' 8+(&'8*4*%8*%-4/' 8%0.%)%-4.-#' *('3$#6%-*'818*#;'=8#9'*+#'$#8=/*8'(D*4%.#6')($'*+#'#))#-*'D1'-(0.%*%"#'4**%*=6#'&48'"#$1'8%0.%)%-4.*E''C%;%/4$/19'B$(&.9'5488#19'5(*(14cK#%889'4.6'B=$J;4.'GVOOVH'-4$$%#6'(=*'4')%#/6'8*=61'*('$#3/%-4*#',25'%.'*+#'D4.J%.0'%.6=8*$1E'Q(&#"#$9'%.8*#46'()'-(.8%6#$%.0'"(/=.*4$1'=8#'()' 4' 818*#;9' B$(&.9' 5488#19' 5(*(14cK#%88' 4.69' B=$J;4.' 433/%#6' ,25' %.' 4' -(.*#F*'&+#$#'=8#'()'818*#;'&48';4.64*($1E',+#1')(=.6'*+4*'3#$-#%"#6'#48#'()'=8#';41'+4"#'4';($#'%;3($*4.*'%;34-*'(.'818*#;'4--#3*4.-#'*+4.'3#$-#%"#6'=8#)=/.#889'%.';4.64*($1'8#**%.08E',+#%$'$#8=/*'-(.*$48*8'&%*+'#4$/%#$'(D8#$"4*%(.8')($'*+#',25';(6#/'433/%#6'%.'"(/=.*4$1'8#**%.09'%.'&+%-+'3#$-#%"#6'=8#)=/.#88'&48'8##.'*('+4"#';($#'%.)/=#.-#'*+4.'3#$-#%"#6'#48#'()'=8#'(.'818*#;'4--#3*4.-#'G:4"%89'LMSTHE''B=$*(.ck(.#8'4.6'Q=D(.4'GVOOWH'4/8('$#3/%-4*#6',25'D1'46;%.%8*#$%.0'4'8=$"#1'*('LVT'#;3/(1##8'()'4'AC'g("#$.;#.*'40#.-1E'@.)($;4*%(.'4D(=*'*+#'34$*%-%34.*8P'D#/%#)8'4.69'=840#'D#+4"%($'&%*+' $#83#-*' *(' *&('433/%-4*%(.8'&#$#'04*+#$#6'4.6'4.4/1I#6E'U#8=/*8'(D*4%.#6'8+(&#6'*+4*'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#';41'.(*';#6%4*#'4//' %.)/=#.-#8' )$(;' #F*#$.4/' #."%$(.;#.*4/' )4-*($8' (.' 818*#;' =840#E' @.8*#469' 8(;#'#F*#$.4/')4-*($8'8=-+'48'818*#;'#F3#$%#.-#9'/#"#/'()'#6=-4*%(.9'4.6'40#';41'+4"#'4'6%$#-*'%.)/=#.-#'(.'818*#;'=840#E'''Limitations!in!the!theoretical!foundation!for!the!TAM!model!B40(II%' GVOONH' +%0+/%0+*#6' *+#' 3(($' *+#($#*%-4/' $#/4*%(.8+%3' *+4*' &48' )($;=/4*#6'4;(.0' *+#' 6%))#$#.*' -(.8*$=-*8' )($;=/4*#6' %.' ,25E' Q#' ^=#8*%(.#6' *+#' *+#($#*%-4/'8*$#.0*+' ()' *+#' %.*#.*%(.c4-*=4/' =8#' /%.J9' 4.6' (D8#$"#6' *+4*' D#+4"%($' -(=/6' .(*' D#'-(.8%6#$#6'48'4'*#$;%.4/'0(4/E' @.8*#469'+#'4$0=#6'*+4*'D#+4"%($'8+(=/6'D#'*$#4*#6'48'4';#4.8' *('4';($#' )=.64;#.*4/'0(4/E'5($#("#$9'+#'#F3/4%.#6'*+4*' %.*#.*%(.';41'.(*'D#'$#3$#8#.*4*%"#' #.(=0+' ()' 4-*=4/' =8#9' D#-4=8#' *+#' *%;#' 3#$%(6' D#*&##.' %.*#.*%(.' 4.6'

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

17!!

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onclusions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cknowledgements!@'&%8+'*('8%.-#$#/1'*+4.J':$'2/%-#'U(DD%.')($'+#$'"4/=4D/#'-(;;#.*8'%.'*+#'&$%*#'=3'()'*+%8'$#"%#&'343#$E'!!Bibliography!264;89':E9'_#/8(.9'UE']',(669'bE'GLMMVHE'b#$-#%"#6'=8#)=/.#889'#48#'()'=8#'4.6'=840#'()'%.)($;4*%(.'*#-+.(/(017'4'$#3/%-4*%(.E'MIS!Quarterly9'16'GVH9'VVNcVXNE''2RI#.9'@E9']'<%8+D#%.9'5E'GLMSOHE'A.6#$8*4.6%.0'4**%*=6#8'4.6'3$#6%-*%.0'8(-%4/'D#+4"%($E''d.0/#&((6'?/%))89'_'k7'b$#.*%-#cQ4//E''2IR#.9'@E'GLMSTHE'<$(;'%.*#.*%(.8'*('4-*%(.87'2'*+#($1'()'3/4..#6'D#+4"%($E'@.'kE'\=+/9']'kE'B#-J;4..'Gd68EH9'2-*%(.'-(.*$(/7'<$(;'-(0.%*%(.'*('D#+4"%($'E'_#&'>($J7'C3$%.0#$cj#$/40E''2RI#.9'@E'GLMMLHE',+#'*+#($1'()'3/4..#6'D#+4"%($E'Organizational!Behaviour!and!Human!Decision!Processes,'50GVH9'LNMcVLLE''B40(II%9'UE'bE'GVOONHE',+#'/#04-1'()'*+#'*#-+.(/(01'4--#3*4.-#';(6#/'4.6'4'3$(3(84/')($'4'34$46%0;'8+%)*E'Journal!of!the!Association!for!Information!Systems9'8GXH9'VXXlVTXE''B4.6=$49'2E'GLMSVHE'C#/)cd))%-4-1'5#-+4.%8;'%.'Q=;4.'20#.-1E!American!Psychologist,'37GVH'LVVcLXNE''

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

18!!

B$(&.9'CE9'5488#19'2E9'5(.*(14cK#%889'5E9']'B=$J;4.9'kE'GVOOVHE':('@'$#4//1'+4"#'*(mE'User!acceptance!of!mandated!technology.!European!Jr.!of!IS9'119'VSZcMTE''B=$*(.ck(.#89'2E9']'Q=D(.49'gE'CE'GVOOWHE,+#';#6%4*%(.'()'#F*#$.4/'"4$%4D/#8'%.'*+#'*#-+.(/(01'4--#3*4.-#';(6#/9'Information!&!Management.'43'GWH9'NOWlNLNE'':4"%89'<E'GLMSTHE'2'*#-+.(/(01'4--#3*4.-#';(6#/')($'#;3%$%-4//1'*#8*%.0'.#&'#.6c=8#$'%.)($;4*%(.'818*#;87'*+#($1'4.6'$#8=/*8E'A.3=D/%8+#6':(-*($4/'6%88#$*4*%(.9'5@,'C/(4.'C-+((/'()'54.40#;#.*9'?4;D$%60#9'52E'':4"%89'<E'GLMSMHE'b#$-#%"#6'=8#)=/.#889'3#$-#%"#6'#48#'()'=8#9'4.6'=8#$'4--#3*4.-#'()'%.)($;4*%(.'*#-+.(/(01E'!MIS!Quarterly9'13'GZH9'ZLMcXOE'':4"%89'<E'GLMMZHE'A8#$'4--#3*4.-#'()'-(;3=*#$'*#-+.(/(017'818*#;'-+4$4-*#$%8*%-89'=8#$'3#$-#3*%(.8E'Int.!J.!Man"Machine!Studies9'38!(ZH9'XNTcSNE'':4"%89'<E']'j#.J4*#8+9'jE'GLMMWHE'2'-$%*%-4/'488#88;#.*'()'3(*#.*%4/';#48=$#;#.*'D%48#8'%.'*+#'*#-+.(/(01'4--#3*4.-#';(6#/7'*+$##'#F3#$%;#.*8E'Int.!J.!Human"Computer!Studies,!45GLH9'LMcXTE':4"%89'<E9'B40(II%9'UEbE9']'K4$8+4&9'bEUE'GLMSMHE''A8#$'4--#3*4.-#'()'-(;3=*#$'*#-+.(/(017'4'-(;34$%8(.'()'*&('*+#($#*%-4/';(6#/8E'Management!Science,!35'GSH9'MSVcLOOZE'':4"%89'<E9'B40(II%9'UE']'K4$8+4&9'bE'GLMMVHE'dF*$%.8%-'4.6'%.*$%.8%-';(*%"4*%(.'*('=8#'-(;3=*#$8'%.'*+#'&($J3/4-#E'Journal!of!Applied!Social!Psychology,!22(LXH9'LLLLcZVE''<%8+D#%.9'5E9']'2RI#.9'@E'GLMNTHE'B#/%#)9'2**%*=6#9'@.*#.*%(.9'4.6'B#+4"%($7'2.'@.*$(6=-*%(.'*(',+#($1'4.6'U#8#4$-+E'U#46%.09'527'266%8(.cK#8/#1E''Q#.6$%-J8(.9'2EUE9'5488#19'bE:E9']'?$(.4.9',EbE'GLMMZHE'!.'*+#'*#8*c$#*#8*'$#/%4D%/%*1'()'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#'8-4/#E'MIS!Quarterly,!17(VH9'VVNcZOE'''\%.09'KE9UE9']'Q#E9'kE'GVOOWHE'2';#*4c4.4/18%8'()'*+#'*#-+.(/(01'4--#3*4.-#';(6#/9'@.)($;4*%(.'4.6'54.40#;#.*E'XZ'GWH9'NXOlNTT''[4$-J#$9':E<E9']'[#88%09'jE'bE'GLMSOHE'b#$-#%"#6'A8#)=/.#88'()'@.)($;4*%(.7'2'b81-+(;#*$%-'dF4;%.4*%(.E'Decision!Sciences,!11GLH9'LVLcLZXE''[##9'>E9'\(I4$9'\E2E']'[4$8#.9'\EUE,E'GVOOZHE',+#'*#-+.(/(01'4--#3*4.-#';(6#/7'348*9'3$#8#.*9'4.6')=*=$#E'Communications!of!the!AIS,'12G'TOH9'NTVcSOE''[#0$%89'bE9'@.0+4;9'kE9']'?(//#$#**#9'bE'GVOOZHE'K+1':('b#(3/#'A8#'@.)($;4*%(.',#-+.(/(01m'2'?$%*%-4/'U#"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/E'Information!&!Management!9'409'LMLcVOXE''[=9'QcbE']'g=8*4)8(.9':EQE'GLMMXHE'2.'#;3%$%-4/'8*=61'()'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#'(.'-(;3=*#$%I#6'8=33($*'818*#;'=8#'("#$'*%;#E'International!Journal!of!Information!Management.!14GTH9'ZLNcVME'

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

19!!

'549'nE']'[%=9'[E'GVOOXHE'',+#'*#-+.(/(01'4--#3*4.-#';(6#/7'4';#*4c4.4/18%8'()'#;3%$%-4/')%.6%.08E'Jr.!of!Org.,!End!User!Computing,!16'GLH9'TMcNVE''54*+%#8(.9'\E'GLMMLHE'b$#6%-*%.0'=8#$'%.*#.*%(.87'-(;34$%.0'*+#',25'&%*+'*+#'*+#($1'()'3/4..#6''D#+4"%($E'!Information!Systems!Research,!2'GZH9'LNZcMLE''U(D#19':E'GLMNMHE'A8#$'2**%*=6#8'4.6'54.40#;#.*'@.)($;4*%(.'C18*#;'=8#E'Academy!of!Management!Journal!22'GZH9'TVNcTZSE''C-+=/*I9'UE9'[E']'C/#"%.9':EbE'GLMNTHE'@;3/#;#.*4*%(.'4.6'!$04.%I4*%(.4/'j4/%6%*17'2.'d;3%$%-4/'@."#8*%04*%(.E'@.'@;3/#;#.*%.0'!3#$4*%(.8'U#8#4$-+''54.40#;#.*'C-%#.-#9'UE[E'C-+=/*I'4.6':EbE'C/#"%.'G#68EH9'2;#$%-4.'d/8#"%#$9'_#&'>($J9'_>9''33E'LTZcLSVE''C%/"49''[E'GVOONHE'b(8*c3(8%*%"%8*'U#"%#&'()',#-+.(/(01'2--#3*4.-#'5(6#/E'Journal!of!the!Association!for!Information!Systems9''S'G'XH9'VTWcVWWE''C+4$39'kE'QE'GVOONHE':#"#/(3;#.*9'#F*#.8%(.9'4.6'433/%-4*%(.7'4'$#"%#&'()'*+#'*#-+.(/(01'4--#3*4.-#';(6#/.!Information!Systems!Education!Journal9!59'LcLLE''C=D$4;4.%4.9'gEQE'GLMMXHE'2'$#3/%-4*%(.'()'3#$-#%"#6'=8#)=/.#88'4.6'3#$-#%"#6'#48#'()'=8#'';#48=$#;#.*E'Decision!Sciences,!25,!('ToWH9'SWZcNXE''C&4.8(.9'dEBE'GLMSVHE'5#48=$%.0'A8#$'2**%*=6#8'%.'5@C'U#8#4$-+7'2'U#"%#&E!Omega!International!Journal!of!!Management!Science,!10'GVH9LTNcLWTE''C&4.8(.9'dEBE'GLMSNHE'@.)($;4*%(.'?+4..#/':%83(8%*%(.'4.6'A8#E'!Decision!Sciences,!18GLH9'LZLcLXTE'',($.4*IJ19'[EgE'4.6'\/#%.9'\EkE'GLMSVHE'@..("4*%(.'?+4$4-*#$%8*%-8'4.6'@..("4*%(.'26(3*%(.c@;3/#;#.*4*%(.72'5#*4c2.4/18%8'()'<%.6%.08E!IEEE!Transactions!on!Engineering!Management!29GLH9'VScXTE''j#.J4*#8+9'jE'GLMMMHE'?$#4*%(.'()')4"(=$4D/#'=8#$'3#$-#3*%(.87'#F3/($%.0'*+#'$(/#'()'%.*$%.8%-';(*%"4*%(.E'MIS!Quarterly,!23GVH9'VZMcWOE''j#.J4*#8+9'jE'GVOOOHE':#*#$;%.4.*8'()'3#$-#%"#6'#48#'()'=8#7'%.*#0$4*%.0'-(.*$(/9'%.*$%.8%-';(*%"4*%(.9'4.6'#;(*%(.'%.*('*+#'*#-+.(/(01'4--#3*4.-#';(6#/E'Information!Systems!Research,!11'GXH9'ZXVcWTE''j#.J4*#8+9'jE']':4"%89'<E:E'GLMMWHE'2';(6#/'()'*+#'4.*#-#6#.*8'()'3#$-#%"#6'#48#'()'=8#7'6#"#/(3;#.*'4.6'*#8*E'Decision!Sciences,!27'GZH9'XTLcXSLE''j#.J4*#8+9'jE']':4"%89'<E'GVOOOHE'2'*+#($#*%-4/'#F*#.8%(.'()'*+#'*#-+.(/(01'4--#3*4.-#';(6#/7')(=$'/(.0%*=6%.4/')%#/6'8*=6%#8E'Management!Science,!46GVH9'33E'LSWcVOXE''j#.J4*#8+9'jE9'5($$%89'5E9':4"%89'gE9']':4"%89'<E'GVOOZHE'A8#$'4--#3*4.-#'()'%.)($;4*%(.'*#-+.(/(017'*(&4$68'4'=.%)%#6'"%#&E'MIS!Quarterly,!27GZH9'XNMcTOLE'

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

20!!

'>4.0'9'QE':E9']'>((9'>E'GVOOZHE'@*p8'2//'2D(=*'2**%*=6#7'U#"%8%*%.0'*+#',#-+.(/(01'2--#3*4.-#'5(6#/E'Decision!Support!Systems.'38GLH9'LMlZL''>(=84)I4%9'CE>E9'<(F4//9'gEUE9'4.6'b4//%8*#$9'kEgEGVOONHE',#-+.(/(01'4--#3*4.-#7'4';#*4c4.4/18%8'()'*+#',257'b4$*'L9'Journal!of!Modelling!in!Management9'VG3H9'VTLcVSOE''''''''''''''''''''''''''''''''''''''''''''

Sprouts - http://sprouts.aisnet.org/9-37

!"#$"%#&'()'*+#',#-+.(/(01'2--#3*4.-#'5(6#/7'!$%0%.89':#"#/(3;#.*8'4.6'<=*=$#':%$#-*%(.8''' 5'>'?+=**=$'!

21!!

Appendix!A:!Antecedants!to!PU!and!PEOU!as!proposed!in!extending!TAM'Variable! Definition!Voluntariness! ,+#'6#0$##'*('&+%-+'=8#'()'*+#'%..("4*%(.'%8'3#$-#%"#6'48'D#%.0'"(/=.*4$19'($'()')$##'&%//E'Experience! b$%($'#F3#$%#.-#'()'4.'%.6%"%6=4/'&%*+'4'83#-%)%-'*#-+.(/(01'Subjective!norm! b#$8(.P8'3#$-#3*%(.'*+4*';(8*'3#(3/#'&+('4$#'%;3($*4.*'*('+%;'*+%.J'+#'8+(=/6'($'8+(=/6'.(*'3#$)($;'*+#'D#+4"%($'%.'^=#8*%(.'Image! ,+#'6#0$##'*('&+%-+'=8#'()'4.'%..("4*%(.'%8'3#$-#%"#6'*('#.+4.-#'(.#P8'%;40#'($'8*4*=8'%.'(.#P8'8(-%4/'818*#;'Job!relevance! ,+#'-434D%/%*%#8'()'4'818*#;'*('#.+4.-#'4.6'%.6%"%6=4/P8'R(D'3#$)($;4.-#'Output!quality! ,+#'3#$-#3*%(.'+(&'&#//'*+#'818*#;'3#$)($;8'*48J8'*+4*';4*-+'&%*+'R(D'0(4/8'Result!demonstrability! ,+#'6#0$##'*('&+%-+'*+#'$#8=/*8'()'46(3*%.0o=8%.0'*+#'@C'%..("4*%(.'4$#'(D8#$"4D/#'4.6'-(;;=.%-4D/#'*('(*+#$8'Computer!self"efficacy! ,+#'D#/%#)'*+4*'(.#'+48'*+#'-434D%/%*1'*('3#$)($;'4'34$*%-=/4$'D#+4"%($'Perceptions!of!external!control!

,+#'-(.*$(/'D#/%#)8'$#/4*%.0'*('$#8(=$-#')4-*($8'8=-+'48'*%;#'4.6';(.#1'4.6'@,'-(;34*%D%/%*1'%88=#8'*+4*';41'-(.8*$4%.'=840#'Computer!anxiety! 2.'%.6%"%6=4/P8 433$#+#.8%(.9'($'#"#.')#4$9'&+#.'8+#o+#'%8')4-#6'&%*+'*+#'3(88%D%/%*1'()'=8%.0'-(;3=*#$8'Computer!playfulness! ,+#'6#0$##'()'-(0.%*%"#'83(.*4.#%*1'%.';%-$(-(;3=*#$'%.*#$4-*%(.8'Perceived!enjoyment! ,+#'#F*#.*'*('&+%-+'*+#'4-*%"%*1'()'=8%.0'4'83#-%)%-'818*#;'%8'3#$-#%"#6'*('D#'#.R(14D/#'%.'%*8'(&.'$%0+*9'48%6#')$(;'4.1'3#$)($;4.-#'-(.8#^=#.-#8'$#8=/*%.0')$(;'818*#;'=840#''Objective!usability! 2'-(.8*$=-*'*+4*'4//(&8')($'4'-(;34$%8(.'()'818*#;8'(.'*+#'4-*=4/'/#"#/'()'#))#-*'$#04$6%.0'#))($*8'*('-(;3/#*#'83#-%)%-'*48J8''

Sprouts - http://sprouts.aisnet.org/9-37

Working Papers on Information Systems | ISSN 1535-6078 Editors: Michel Avital, University of Amsterdam Kevin Crowston, Syracuse University Advisory Board: Kalle Lyytinen, Case Western Reserve University Roger Clarke, Australian National University Sue Conger, University of Dallas Marco De Marco, Universita’ Cattolica di Milano Guy Fitzgerald, Brunel University Rudy Hirschheim, Louisiana State University Blake Ives, University of Houston Sirkka Jarvenpaa, University of Texas at Austin John King, University of Michigan Rik Maes, University of Amsterdam Dan Robey, Georgia State University Frantz Rowe, University of Nantes Detmar Straub, Georgia State University Richard T. Watson, University of Georgia Ron Weber, Monash University Kwok Kee Wei, City University of Hong Kong Sponsors: Association for Information Systems (AIS) AIM itAIS Addis Ababa University, Ethiopia American University, USA Case Western Reserve University, USA City University of Hong Kong, China Copenhagen Business School, Denmark Hanken School of Economics, Finland Helsinki School of Economics, Finland Indiana University, USA Katholieke Universiteit Leuven, Belgium Lancaster University, UK Leeds Metropolitan University, UK National University of Ireland Galway, Ireland New York University, USA Pennsylvania State University, USA Pepperdine University, USA Syracuse University, USA University of Amsterdam, Netherlands University of Dallas, USA University of Georgia, USA University of Groningen, Netherlands University of Limerick, Ireland University of Oslo, Norway University of San Francisco, USA University of Washington, USA Victoria University of Wellington, New Zealand Viktoria Institute, Sweden

Editorial Board: Margunn Aanestad, University of Oslo Steven Alter, University of San Francisco Egon Berghout, University of Groningen Bo-Christer Bjork, Hanken School of Economics Tony Bryant, Leeds Metropolitan University Erran Carmel, American University Kieran Conboy, National U. of Ireland Galway Jan Damsgaard, Copenhagen Business School Robert Davison, City University of Hong Kong Guido Dedene, Katholieke Universiteit Leuven Alan Dennis, Indiana University Brian Fitzgerald, University of Limerick Ole Hanseth, University of Oslo Ola Henfridsson, Viktoria Institute Sid Huff, Victoria University of Wellington Ard Huizing, University of Amsterdam Lucas Introna, Lancaster University Panos Ipeirotis, New York University Robert Mason, University of Washington John Mooney, Pepperdine University Steve Sawyer, Pennsylvania State University Virpi Tuunainen, Helsinki School of Economics Francesco Virili, Universita' degli Studi di Cassino Managing Editor: Bas Smit, University of Amsterdam Office: Sprouts University of Amsterdam Roetersstraat 11, Room E 2.74 1018 WB Amsterdam, Netherlands Email: admin@sprouts.aisnet.org

top related