our role and responsibility in information 4.0

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Presentation © 2017 by The authors

OUR ROLE AND RESPONSIBILITY

IN INFORMATION 4.0

Context, Molecular Information, Governance, Ethics

Ray Gallon Andy McDonald

@RayGallon @AndyMcD_TECH@info4zero

Presentation © 2017 by The authors

@RayGallon @AndyMcD_TECH@info4zero

Presentation © 2017 by The authors

Four design principles:

▪ Interoperability

▪ Information

transparency

▪ Technical assistance

▪ Decentralized

decisions

Industry 4.0

Originated as strategy in the

German government Includes:

▪ Cyber-physical systems

▪ The Internet of things

▪ Cloud computing

https://pbs.twimg.com/media/C7bhdJhXQAAP6Eo.jpg

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Presentation © 2017 by The authors

The Four Industrial Revolutions

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Paradigm Shift TechnologiesInternet of Things:

Identifiable objects interacting

& deciding autonomously

Augmented Reality:

Digital content added to reality

to enrich information

Human Bionics:

Altering, augmenting, or

adding to human capacity

using technology

Driven by

Artificial

Intelligence

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CONSEQUENCES FOR

CONTENT INDUSTRIES

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Intelligent Technologies:

Distinguishing Characteristics

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IoT and AI: Machine Autonomy

What do they

need us for?

What do we do

better than they

do?

What do they

do better than

us?

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Presentation © 2017 by The authors

Delusions About AI

AI today is mostly

pattern matching

The algorithms

were developed in

the 60’s and 70’s

Today’s difference:

BIG DATA

Beware outrageous

claims, but it’s still

very powerful

Input

Hidden layers

(Deep structure)

Depends on training

from Big Data

Output

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Presentation © 2017 by The authors

INFORMATION 4.0

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Information 4.0: All About the User

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Characteristics of Information 4.0

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What is High Contextualization?

The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.

Oxford Dictionary

Staticinformation

A matrix of perceivable, observable, programmed, predicted parameters, events or intents that define an information response request.

– Information 4.0

Spontaneusinformation

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Presentation © 2017 by The authors

Why do we need to bother?

Everything is becoming user-centric

Technology is more and more capable of

identifying us and will drive context

determination

The arrival of AI everywhere will accelerate

prediction

Technology itself will produce more and more

information

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Presentation © 2017 by The authors

AI Everywhere

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The AmbitionWe are at a unique point in the

convergence of information and

technology

The goal: provide a unique information

response tailored for individuals in a

given context

That means predicting what we need next

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Presentation © 2017 by The authors

Contextualization Process

Understand what technology will do

Design an information model

adapted to the technology

Make the two worlds work together

in a responsive way

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Presentation © 2017 by The authors

Context prediction

Stephen Sigg (Aalto

University, Finland):

Sensors know

elements

of each person’s

context

http://ambientintelligence.aalto.fi/p

rojects.html

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Presentation © 2017 by The authors

Ephemeral current conditions

Extremely sensitive initial conditions

Unpredictable final conditions

Information or context that only

exists for a short time:

Volatility

http://www.islandbreath.org/2015Year/06/150628butterfly.jpg

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Validity versus Validation

Validity matrix

Individual value

Context related

Measure of trust and reliability

Pertinence mapping

Traceability

Validitation of

methods

◼ Contextualizing algorithms

◼ Information assembled as

a response to contextual

triggers

◼ These are autonomous.

How to verify?

How to classify information between volatile and persistent?What do we do with volatile information?

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Presentation © 2017 by The authors

Metadata: still key to managing validity

Metadata of contextsand theirrelationships ?

Metadata of moleular coherence

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The Question of Governance

Determines how the content lifecycle

is managed:

People

Process and methodology

Standards or best practices

Accountability

Obsolescence

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Presentation © 2017 by The authors

Governance: What do we already know how to do?

Collaboration with machines

Curation

Move from content design to

experience oriented design

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Governance Questions for Information 4.0

Who has accountability for information that

passes from machine to machine in codes that

humans can’t read?

How do we decide governance about

information embedded in products?(when product strategy includes content strategy)

What do we govern in volatile information?

When, in the development process, should we

intervene?

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Presentation © 2017 by The authors

Governance:

What do we need to learn?

Integrate product strategy, marketing strategy and content strategy into a continuous experience or process

Understand what humans do better than bots

Cater for technology-experience-literate users

How and when to engage with ethical questions

Our new role at each phase

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Presentation © 2017 by The authors

Role and Responsibility

Our role: provide a guided journey that

contributes to the customer experience

Our responsibility: offer users information that

keeps them:

Productive

Safe for themselves, others around them, and the

environment

Content with the product and the company

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Presentation © 2017 by The authors

New Opportunities, New Roles

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Presentation © 2017 by The authors

DO YOU FEEL CONCERNED?

Will this affect you?

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Presentation © 2017 by The authors

European Parliament

Resolution on Robotics

http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+TA+P8-TA-2017-0051+0+DOC+PDF+V0//EN

Ethics

Status as a Person

Responsability

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Presentation © 2017 by The authors

Information 4.0 Consortium

Think tank of individuals and organizations to reflect

on the role of information in Industry 4.0 and beyond

Manufacturing

Software

Universities / education

Information specialists

NGO’s and associations

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Presentation © 2017 by The authors

Thank You!Want to know more? Talk to us!

@info4zer

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Webs:www.transformationsociety.net

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@RayGallon

@AndyMcD_TECH

Join us!