role, responsibility & accoutability of a pharma brand manager
TRANSCRIPT
Role responsibilities & accountabilities of
Pharma Brand Managers
Vivek Hattangadi
www.theenablers.org
Vivek Hattangadi1 The Role of Pharma Brand Managers
Contents
Vivek HattangadiThe Role of Pharma Brand Managers 2
Definition of role, responsibility & accountability
Role, responsibility & accountability of a pharma brand manager
Skill-sets for a brand manager
Definition of role, responsibility & accountability
Part I
Vivek HattangadiThe Role of Pharma Brand Managers 3
What is a role?
Vivek HattangadiThe Role of Pharma Brand Managers 4
It is a prescribed or expected behavior associated with a particular position in an organization
It is the function of a position – here that of a brand manager
What are responsibilities
Vivek HattangadiThe Role of Pharma Brand Managers 5
The list of duties is known as responsibilities
The person who is required to complete task
Responsibility can be shared
What is accountability
Vivek HattangadiThe Role of Pharma Brand Managers 6
It means being answerable for their decisions and actions
Expected to explain them when asked
Liable to rewards and punishments
Accountability cannot be shared
Role, responsibility & accountability of a pharma
brand manager
Part II
Vivek HattangadiThe Role of Pharma Brand Managers 7
Role of a brand manager
Vivek HattangadiThe Role of Pharma Brand Managers 8
Plan, develop and direct marketing efforts for his/her brand
Create tactics and strategies to take advantage of market
opportunities
Analyze sales data to update a brand portfolio
Training field staff
Conducting cycle /briefing meetings at regular intervals
Responsibility of a brand manager
Vivek HattangadiThe Role of Pharma Brand Managers 9
Ensure that his/her brands resonate with current prescribers and potential prescribers
Do a regular brand audit
Have an in-depth knowledge of competition
Develop, and execute marketing initiatives and activities for his/her brand
Develop P&L
Interpret data correctly and convert into information
Shared responsibility with sales management
Vivek HattangadiThe Role of Pharma Brand Managers 10
Strategy execution
A close eye on competition
The correctness of customers list for the brand
Driving market growth
Accountability of a brand manager
Vivek HattangadiThe Role of Pharma Brand Managers 11
Return on investment
The desired market share – leadership
The desired growth of the brand
The bottom-line
Brand Manager’s skill set
Part III
Vivek HattangadiThe Role of Pharma Brand Managers 12
Brand Manager’s skill set – 1
Vivek HattangadiThe Role of Pharma Brand Managers 13
Excellence in written and verbal communication skills
Brilliance in presentation skills
Strong research and analytical skills
In-depth understanding of the technical knowledge of the brand
Familiarity with regulatory affairs
A willingness to listen to the sales-force
Brand Manager’s skill set – 2
Vivek HattangadiThe Role of Pharma Brand Managers 14
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion
Analytical skills to forecast and identify trends and challenges
Books by Vivek Hattangadi
Vivek HattangadiThe Role of Pharma Brand Managers 15
Books by Vivek Hattangadi
Vivek HattangadiThe Role of Pharma Brand Managers 16
Thank you
Vivek Hattangadi
www.theenablers.org / [email protected]
Vivek HattangadiThe Role of Pharma Brand Managers 17