our own success summit

Personal Branding

Our Own Success Summit

Oct 2010

“In order to be irreplaceable

....one must be different”

cc pollenmarketing 2010

• Trust

• Building a community/fan base

• Make your brand ‘Human’

• Develop an unpaid marketing army

• TARGET your market

• What are you passionate about?

• What do you want to do for the rest of your life?

• How do people describe you?

• What does it give your clients?

• How are you different from your competitors?

• Why should someone come to you?

• How will you display and communicate this online?

• Don’t be all things to all people

• Find your unique core message

• Differentiate or just be scored against

everyone else

• Do what you love

• Buy yourname.com

• Be memorable

• Get creative

• Be honest

• Be generous

• Be unique

Blogs, Facebook FanPage, Twitter,

Linkedin, YouTube, Business Cards

Email Signatures,

SlideShare, Issu,

iPhone Apps

• Become a subject matter expert

• Mini website

• Positive brand association

• Thought leadership

• Authenticity & trust

• Engage & support your community

• SEO - Google friendly

• Make your profile ‘client focused’ –not a

resume eg. Who you have helped & how

• Get Connecting

• Recommend & GET Recommended

• Join Groups

• Start a Discussion

• Add Video & Presentations!!!

• Average Age: 43

• 54% Male

• Household Income $100k+ 51.8%

• University Graduates: 80.1%

• Business Influences Purchase Decisions Makers: 41.6%

By Job Title: (Internationally)

• C-Level /Executives 7.8%

• Senior Management 16%

• Middle Management 18%

• 5 Million Australians

• 54% Female

• Average Age 37

• Australia leads avg time per person

• 79% Check their profile at least once per

day

• Build community

• Viral Marketing

• Run campaigns/competitions

• Drive traffic to website/blog

• Event registration

• Mini website for your business

• ECart

• 64 % Male

• Average Age 38

• Most Frequent Mobile Usage

• Fastest Growing

• 90 million Tweets per day (worldwide)

• Networking

• LIVE Interaction /Discussion

• Generate exposure for your business

• Customer Service

• Value add

• Cast Your Net

• Word of Mouth

• Drive traffic to website/blog

• Breaking news

Do what you need to do to be kept

Natalie Giddings

Queen Bee

natalieg@pollenmarketing.com.au

pollenmarketing.com.au

@nataliegiddings