origins.ginzing

OriginsGinZing

Eye Shadow PalateA SIMPLIFIED

CONVENIENTMISTAKE PROOF

Every woman needs THIS

in their make up bag• Research has shown that even less make up savy

women have some type of nude eye shadow in their make up bag.• Origins customers are all about using products that

make a difference in there skin and simplify their routine. We will provide that same answer to their make up.• Every woman who buys cosmetics is worried about

their health of their skin and want something that will prevent aging. By including this in the formulation in the GinZing Eye Shadow formulation than Origins will have supremacy over all competitors.

GinZing Eye Shadow Attributes

Low Attribute Low to Medium Attribute Medium to High Attribute High Attribute0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Attribute Optoins

Pigmintation Texture Benefits

Core Values in GinZing Eye Shadow

Anti-Aging

Silky Smoth Application

Long Lasting

Shimmery

Pigment

Augmented Features

Eye

Shadow

Brush

Mirror Illustrated Instructio

ns

Targeted Development

Brown Eyes Dark Toned

Brown EyesFair Toned

Brown EyesMedium toned

Blue EyesFair Toned

LEGAL REGULATION• FD&C formulation testing• FPLA compliance with

transparancy

PRODUCT MARKET• Color selection

segmented testing• Quantitative and

Qualitative Analysis both long and short term

Testing

Commercial Launch

Drive Connections

Integrate Product

Educate Consumers

Expand clientel

How To Video Blogs

Eight Videos

Eight Looks

Total Perfection

There Choice in Gift

Underware for LashesAutoMagicallyGinZing Mascara

Official Launch

April 1, 2015GinZing

Eye Shadow Pallate