orbiting the giant hairball

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Innovation is essentially legalized corporate gambling. How do you set the odss so that the house always wins?

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Orbiting the Giant Hairball

Joe KleinwaechterDirector, Innovation & DesignFiserv.

A hairball is an entangled pattern of behavior. It's bureaucracy, which doesn't allow much space for original thinking and creativity. It's the corporate tendency to rely on past policies, decisions, and processes as a formula for future success.

Gordon MacKenzieOrbiting the Giant Hairball

Orbiting is operating beyond the bounds of the corporate perception of reality.

Gordon MacKenzie

“If an organization is to choose vigor over an ultimate state of entropy, it must support both the

rational exploitation of success and the irrational art of groping.”

Gordon MacKenzie

hairballorbit

Innovation represented 2/3 of UK private sector productivity growth (2000-2007).

Kelley/GibsonStoking Your Innovation Bonfire

Why

?

2007 2008 2009 201060%

62%

64%

66%

68%

70%

72%

74%

66% 66%

64%

72%

Innovation as a Top 3 PriorityWhy

?

RTECTransformational Growth Through Innovation

72% ofExecutives

Not a Top Concern

Top Concern

RTECTransformational Growth Through Innovation

Why

?

Executives Concerned about Transformational Innovation

75%

25%

600 Headlines Written 18 Published

3% Success Rateeveryweek

Ugh!

This American Life, PBS Tough Room, 8-Feb-2008

30% poorly timed

30% random

40% good

Ugh!

Ideas

Kevin CoyneBrainsteering

16%

24%60%

Scuttled Rescinded

Clayton Christianson The Innovator’s Solution

Innovation ProjectsUgh

!

Ugh!

16190

148

All Products Major Products

36%

Release Failures

The Next Web 17-Oct-2011

93% of successful innovation starts in the wrong direction.

Drew Cannon 30-Aug-2011

Which direction is this bus going, left or right?Ugh

!

Innovation

is essentially legalized gambling.

What is Innovation?

Inspiration

Idea

Invention

Innovation

The4

Eyes Model

Inspire Ideas

Inventions

Innovative

that create

which are

Lexico

n

Ideas

Inventions

Value

are

which have

Lexico

n

Inventions

Innovations

Demand

are

which have

Lexico

n

Lexico

n

Core(70%)

Adjacent(20%)

Transformational(10%)

Managing Your Innovation PortfolioHBR May 2012

48%

33%

19%

2010ActualLe

xico

n

DisruptiveInnovation

ExistingProduct

Perf

orm

ance

Time

Degra

ded

Clayton ChristensenThe Innovator’s Dilemma

Lexico

n

Innovation

is essentially legalized gambling.

where you are the house.

..

What’s Your Call?

You

video clip of Pats/Colts Nov 2009 game removed to reduce file sizeVideo link [ ]

1.The house is going to lose a lot of bets.2.The house is going to win some bets.3.No one knows ahead of time which ones.4.The only way to lose is to not take enough bets

using house odds.

My 4 Laws of Innovation

Law of Large Numbers

Creating House Odds

Focus Early

1 2 3

Creating House Odds

Decide Fast

1 2 3

Creating House Odds

Capture Everythin

g

1 2 3

$ $

Focu

s

Early Ineffective

InnovatorsSustainedInnovators

Vital Few

Ideas

Concepts

Projects

Releases

Steep Slope

74%55%

Focu

s

Early Be Brutal!

Corporate Executive BoardEnhance the Commercial Impact of Innovation Investments

Decid

e

Fast

Self-Check

Biz-Check

Tech-Check

15 min

4 hours

16 hours

Corporate Executive BoardEnhance the Commercial Impact of Innovation Investments

{No Time Limit

Captu

re

Ever

ythi

ng

Captu

re

Ever

ythi

ng

If you are only counting the gains from successful projects, you are leaving half of the value of innovation on the table.

Captu

re

Ever

ythi

ng

40 years is a long time to

remember

Yes, it’s but you are the

Set the house odds by

Don’t let any individual bet affect your approach. When you stick to the system

the house always wins.

.

., and,

,

jkleinwaechter

joe.kleinwaechter@gmail.com

404.514.0646

.com

I’m at

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