optimizing your linkedin profile march 2013

Optimizing Your LinkedIn Profile

Steps to Improving Your Profile

Improving Your LinkedIn Profile: Method 1

Improving Your LinkedIn Profile: Method 2

LinkedIn Headline

Contact Information

Ensure that your Contact Information is complete,with email, phone, IM, Twitter, and websites you would like your clients to visit.

LinkedIn Summary, a/k/a Elevator Pitch

The two key suggestions for writing a summary:

• Write it in first person• Add keywords to help people find your profile.

Customizing Your Profile’s URL

It’s easy to do!

Skills & Expertise: Method One

Skills & Expertise: Method Two

Groups

Joining a Group

You can join a Group using the “Group” tab at the top of the page; or

You can search for specific Groups using LinkedIn’s search field.

Joining a Group

Enter a search term and multiple Groups will be suggested. To see the full list, click the eye-glass icon.

Sending a Message to a Group Member

Message Function is not visible until you hover your cursor over it

The Right Way To Ask For Connections

Don’t send a generic request to connect!

The RIGHT WayWhen reaching out, send a personal message about your last phone call, meeting or shared event. Tell the person why you want to connect.

Establishing Credibility In Your Field

Once you’ve improved your static profile, you need to enhance it with dynamic content to show that you are a trusted and knowledgeable partner.

Adding content of interest to your clients will establish your credibility and will make you top of mind when they are ready to make a purchasing decision.