opticon 2015-personalization using optimizely audience integrations
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#opticon2015
Personalization Using Optimizely Audience Integrations
Clarissa Bukhan Technology Partnerships, Optimizely
Trevin Chow Director of Product, Microsoft
Ravi Venkatesan Conversion Analyst, Citrix
Stacy Hill Analytics Manager, Access Intelligence
Agenda
Why is Personalization Relevant? Panel Discussion featuring Microsoft Store, Citrix, and Access Intelligence Q&A
1
2
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73% of consumers prefer to do business with brands that use
personal information to make their shopping experiences
more relevant – Digital Trends
Data
Audience
Experience
How do I make my data actionable?
How do I know who to target?
How do I deliver the right experience?
The Challenge
#opticon2015
Clarissa Bukhan Technology Partnerships, Optimizely
Trevin Chow Director of Product, Microsoft
Ravi Venkatesan Conversion Analyst, Citrix
Stacy Hill Analytics Manager, Access Intelligence
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