online stores – digital design & a coherent brand experience matter

1. booncon PIXELS 2. Digital design & brand

experience 3. The way we shop has changed 4. Going digital

Online stores - why digital design and a coherent brand experience matter

In our most simplistic form, we craft brands, websites and applications.Check out our previous projects at pixels.booncon.com

We are booncon PIXELS a digital design and consultancy studio

Convince the masses with digital design

It’s easier when you inspire trust.

Build trust with a consistent use of your brand. Your whole brand.

Recognise this store?

Design is active and passive communication.

Apple is a great example of a company building trust with a perfectly consistent

use of their brand both actively and passively.

!

Active: consistent use of the logo, design elements, the look of their products.

!

Passive: product display at stores, store layout, and the actual customer

experience

Zara is another good example of consistent brand communication.

!

Active: consistent use of the logo, design elements, the look of their products.

!

Passive: product display at stores (both physical and online ones), store layout,

and the actual customer experience.

Consistent visual brand use is one of the more difficult things for a small business to achieve.

!

This is why you need to invest time and money into it.

Hook your customers with digital design

and guide them where you want them to go.

Visual design will catch someone's interest. A great user experience will keep them hooked!

!

Just think about the websites, online stores and apps you like to visit and use – why do you like them?

The way we shop has changed

We try it in the store, buy it off amazon. !

We buy online and have it delivered home. !

!

We buy online and pick it up in store. !

!

We look online and buy it in store. !

!

What can physical store owners do to meet the needs of our changed shopping behaviour?

Try it in the store,

buy it off amazon.

!

Charm the socks off your physical

store’s customers so they buy

things from your physical store.

Buy online and have

it delivered home.

!

Make your online store

engaging and aim for an easy

user experience.

Buy online and pick

it up in store.

!

You should offer the possibility

for this to lure customers in your

physical store.

Look online and

buy it in store.

!

Let customers know they

can come and try in-store.

Engage your customer by recreating your in-store experience online. !

Think about how IKEA is guiding its customers through a certain route, you can do this in your online store as well :)

Where to start?

and what you might need.

To shopify, or not to shopify?

Shopify offers different monthly packages.

!

It is a simple and easy to use platform.

Shopify can become quite expensive if your online sales sky

rocket. !

There are limits to customising based on the monthly price.

– Clement Mok

“Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable

to business. Design means being good, not just looking good.”

Give your online shop the attention it deserves!

First things to consider:How would you manage your physical and online store stock? How would you take care of dispatch and delivery of orders?

Which payment system would you like to use? !

Once you have some idea about these you are all set to take the next step in setting up your own online store.

!

!

Good luck!