online seller wales - newport (tom bond)

Trends in eCommerce

Tom Bond, PHP Genie

28th November 2013 - Online Seller Wales, Newport

www.phpgenie.co.uk

Tom Bond

Partnerships Manager

tom@phpgenie.co.uk

PHP Genie

British web development experts

Specialists in eCommerce

Newport, South Wales

www.phpgenie.co.uk

Welcome

Tom Bond

Partnerships Manager

tom@phpgenie.co.uk

PHP Genie

British web development experts

Specialists in eCommerce

Newport, South Wales

www.phpgenie.co.uk

Welcome

Today's talk

�Which eCommerce trends should you be thinking about?

We'll be looking at:

- Multi-channel - where we are now

- 'Omni-channel commerce'

- Channel integration and m-commerce

- A personalised customer experience

- Online brand building and curation

Multi-channel - where we are now

�- ebay

- Amazon

- Website

- Bricks and mortar store

- Telephone

- Multi-channel management software

'Omni-channel commerce'

�- A buzzword that is changing commerce

- Omni-channel is when Multi-channels start to

merge

- Customers receive one seamless experience

- Bricks and mortar store play a key role

A buzzword changing commerce

�

�

Multi-channels starting to merge

‘Real’ window shopping

�

Bricks and mortar stores play a key role

�

Bricks and mortar stores play a key role

�

Bricks and mortar stores play a key role

�

Beyond traditional stores

�

Beyond traditional stores

�

Tablet and mobile PoS systems

�- A consistent relationship across channels is the key

- Responsive designs are becoming the standard

- Tablet-using customers are spending more

- 90-minute city delivery is changing the rules

Channel integration and m-commerce

�

Mobile using customers spend more

�

90-minute city delivery is changing the rules

Sunday deliveries in New York

and Los Angeles, other cities in

2014, with partnership between

USPS and Amazon

�

Finding new platforms

�- Diminishing returns in attracting new customers

- Increasing importance on retaining existing customers

- Understanding your customers is key

- Personalised engagement will give retailers the advantage

A personalised customer experience

- Cart recovery

- Clear message on shipping

- Guest checkout

- Engagement with negative review

- Personalised offers

- Original descriptions

- Seeking product reviews

What can be done now

- A centuries old idea updated for the web

- Customers will 'window shop' with brands they associate with

- Curation is the new word of mouth, and is very powerful

- Using product reviews and original, personal descriptions

Online brand building and curation

�

Source: http://3.bp.blogspot.com/-uLsZu9mTJMs/TwxyjcMBroI/AAAAAAAADrQ/BVf0vPKKrA8/s1600/PinterestHomePage1.jpg

'Window shopping' and Pinterest

�

Source: http://www.ebay.co.uk

Inspired by curation: eBay personalised

feed

�

Source: http://www.mymagneticblog.com/strategy-and-brand-development/

Brand building online

Web developers specialising in eCommerce

How PHP Genie can help

Source: http://www.dicksclimbing.com/

Thank you

Tom Bond

tom@phpgenie.co.uk

www.phpgenie.co.uk