online media now! are you online journalist?

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brief update about context, packaging, ecosystem, changes and the future. case study: www.detik.com - indonesia.

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Online Media Now!Online Media Now!Online Media Now!Are you online journalist?

Online Media Now!Are you online journalist?

Proudly member of Kinokuniya and Borders book storeProudly member of Kinokuniya and Borders book store…

Name: Donny B UName: Donny B.U.E-mail: dbu[at]donnybu.com

YM!: donnybuBlog: www.donnybu.com

Mobile: +62818930932

“Journalist must think to makeJournalist must think to make one thing become thinkable”

Adj.1.thinkable ‐ capable of being conceived or imagined or consider

(study case: www.detik.com - Indonesia)

Presidential Security Guard wears batik is one thing...

Source: wwww.detik.com

President of Microsoft CorpPresident of Microsoft Corp wears batik is thinkable...

How “selamat”* is Selamat…

*) Selamat (bahasa): safe

Selamat “the terrorist “ Kastari poster at Little India – Singapore is one thing…

.detik.com

Source: w

ww.

Kastari’s face around Singapore is thinkable…thinkable…

Let define the “thinkable” factor from picture above…

Source: wwww.detik.com

Desperate Housewive !(She can’t do business online any longer  to support family financial, 

because of Internet blocking ordered by government)

To make thing thinkable weTo make thing thinkable, we have to write with 

context*

*) the interrelated conditions in which something exists or occurs…

Context is the art of seeing

Context is the art of believing

Context is the art of persuasing

h contextwhen contextis not enough…is not enough…

we tend to see what we want to see…

so simple packaging means a lot…

d h packagingand when packagingis only a beginning…is only a beginning…

Here comes the emerging media ecosystem…

It changes the way weIt changes the way we 

communicate

RSS planted at Detik.com since January 2006

Formally adopted: 2008!

Community Development planted at Detik.com since January 2008

Formally adopted: 2008!

Online Community planted at Detik.com since August 2005

Formally adopted: 2007!

News Comment planted at Detik.com since January 2005

Formally adopted: 2008!

It changes the way we 

workwork

Anyone… Remote Anytime… Working

Anywhere…

Journalist office*

*) notebook

from Backpack Journalist…

3G Card

Digital VoiceRecording

Notebook

Smartphone with Camera

Digital Camera

t P k t…to PocketJournalist

It changes the way weIt changes the way we

put standardp

• Editorial Skill

*) based on 2 surveys by Medill School of Journalism – USA and Online News Association (ONA) in 2006. First surveys respondents: 239 online journalist at manager/editor level from mainstream media. Second surveys respondents: 199 online journalist including blog journalist (blogger).

• Attitude and Competency

• Content Development

• Technology Usage

It changes the way weIt changes the way we

see the future

Online Tribes

Mobile Tribes

Detikcom is…Knowledge

CONTENT driven

ExperienceCollaboration

TECHNOLOGY drivenCOMMUNITY driven

SECMIN

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