what's working online now

© Gemma Went Ltd 2016/2017!

What’s Working Online Now?


// introduction // the different social channels and how they’re working // building a tribe of raving fans // automation & nurture paths // advertising // bonuses!


Introduction


WHO AM I? // ONLINE BUSINESS CONSULTANT // BACKGROUND IN PSYCHOLOGY // 10 + YEARS ONLINE BUSINESS EXPERIENCE // RAN 2 SUCCESSFUL ONLINE BUSINESSES // ENTREPRENEUR OF THE YEAR AWARD // SOCIAL MEDIA DIRECTOR AT 2 AGENCIES // CLIENTS: ONE WOMAN BANDS-GLOBAL BRANDS // BRINGING CLIENTS’ DREAMS TO LIFE ONLINE // ABOUT TO LAUNCH AN ONLINE BUSINESS ACADEMY


The Different Channels

© Gemma Went Ltd 2016/2017!Source: http://www.smartinsights.com

Monthly active users of social networks

Source: http://www.smartinsights.com


Which is the most engaging social network?



Facebook dominates the landscape



Average interactions



Age demographics



How social media is working for SMEs right now

CHANNEL WHAT’S WORKING? Facebook Advertising, particularly leading into nurture paths

Video content and Facebook LiveGroups

Twitter Influencer outreachResearchListening and monitoringNews channel

LinkedIn Published posts on PulseFinding people and authentic networking


How social media is working for SMEs right now

CHANNEL WHAT’S WORKING? Pinterest Great for visual products or services

Highest conversion rateAdvertising is working well

Instagram Highest engagement ratesOnly works if you can produce regular, quality imagery and short videoAdvertising is working well

Snapchat Perfect for MillennialsGreat for standing out and being creative


the things to remember


The things to remember

« Get in the minds of your people.!

« Where do they hangout?!

« What do they like to do there?!

« What content turns them on?!


The things to remember

« Do they like to speak to brands?!

« People do business with people.!

« Be a person, not a brand.!


Building A Tribe Of

Raving Fans


You don’t have to be as big as Lady Gaga to have a loyal tribe of fans


How to build a tribe of loyal fans

« Be authentic, show your true personality, engage as people, not businesses.

« Be clear what you stand for.

« Show vulnerability, tell your story.

« Know your audience. (I’ll keep saying this!)

« Understand what they need from you. And give it to them!



Give.

Give.

Give.

Then ask for the sale.



« Make it easy for them to find you and be where they are.

« Delight.

« Did they sign up for something? Give them more.

« Did they buy something? Give them more.

« Network with etiquette. (Don’t be the other guy).



«  Take them with you on your story. Show your behind the scenes. Use video. Use livestream.

«  Building my Academy:«  Beta testers«  Asking questions in my groups«  Teasers and updates«  The ups and the downs

«  THEY’RE ASKING ME FOR IT NOW!



« Be consistent. This is a marriage, not a one night stand. Show up, every single day.

« Make it easy for them to share your stuff.« SPEAK TO THEM!


Automation and

Nurture Paths


IF THERE’S ONE THING YOU SHOULD DO

« Create a simple, effective nurture path that will grow a relationship with anyone that experiences you.

« Let’s not call it a funnel. We’re dealing with people.«  It needs to be valuable, high quality and make sense

to your customer.« Create a lead magnet or freebie that works for them.


IF THERE’S ONE THING YOU SHOULD DO

«  Then think about how you need to follow this up once they have it. Ideally with a low-cost teaser to switch them to a purchasing mindset.

« Automate to ensure it’s always working to build your pipeline.

«  Start small, create a sign-up to your list, create a great piece of content to send them as a thank you.

« Once you’re comfortable with how it all works, create more.


The nurture path framework

Entry!to the path!

1!Sign up to!

Lead Magnet!email capture!

2!Follow up/Upsell!Ideally with a low

cost teaser!

3!Follow up/Upsell!

different offer!

4!

…..!

5!


HERE’S AN EXAMPLE

Valuable Opt-in

FACEBOOK GROUPS

FACEBOOK PAGE

TWITTER

WEBSITE

LINKED IN

PPC ADS . . .

EMAIL LIST SEQUENCE

UPSELL TO LOW COST PRODUCT

SHARE OPTIONS

UPSELL TO MAIN PRODUCT/S

…


Facebook Advertising


Facebook advertising

«  It’s not just for the big brands.« SMEs are getting great results from Facebook

Advertising« These are some of my results



« Very few people aren’t on Facebook.« You can target them through demographics, interests,

who has visited your website already.« Know your audience!« What do they need? What are their pain points? How

are you the perfect solution to their problems?



« Use your customer insight to create highly engaging ads that resonate.

« And use the nurture path framework – take them on a journey that starts with a Facebook ad.


Takeaways


It’s not rocket science


Know your audience


Give value


Commit to this and be consistent It’s a marriage …


… not a one night stand


Bonus Goodies


Bonus goodies

«  To sign up to the social media hacks series and get around 20 top tips to improve your results on the main social media channels, go here: «  http://gwent.co/SMHacks


Web http://gemmawent.co.ukTwitter http://twitter.com/gemmawentFacebook Page http://facebook.com/TheGemmaWentFacebook Group http://facebook.com/groups/SimplySmartOnlineBusinessInstagram http://instagram.com/gemmawentPinterest http://pinterest.com/gemmawentLinkedIn http://linkedin.com/in/gemmawent

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