online + fashion - what do fashion students need to know?

Michael Langguth

MOBILE APPS + WEBSITES

Fashion online is huge

9%  of  clothing  is  sold  online  £31bn  yearly  UK  has  the  highest  rate  of  online  shoppers  in  the  world  

Fashion & technology

Fashion  &  Tech  is  the  ho>est  area  for  startups  in  2013  Pinterest  fastest  growing  website    

1. Getting inspired

Crowd-sourced inspiration

Digital moodboards

h>p://danielmoses.blogspot.co.uk/2012/02/creaHng-­‐mood-­‐boards-­‐on-­‐pinterest.html  

Design apps

Sketchbook  Pro    

!!

The  Pantone  app  

The  Design  Library  app    

!

Trend forecasting

!

!

2.  ConnecHng  and  building  a  community

Blogging

Some more tools

At least a little bit…

3.  Making  money

Affiliate marketing

Affiliate marketing

Affiliate marketing

Selling your products

4.  Making  more  money

Marketplaces

Your own website

Your own shopping app

Useful websites

http://fashion-incubator.com/

http://www.thedesigntrust.co.uk/ http://nesta.org.uk

Events to go to:

1.  Editions 2.  Seedhack: fashion & tech 3.  Decoded Fashion

Fashion is online

1.  Getting inspired

2.  Building a community

3.  Making money

michael@poqstudio.com

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