online + fashion - what do fashion students need to know?

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Michael Langguth

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A talk from Poq Studio to London College of Fashion students, all about how new online technologies and fashion are interacting.

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Page 1: Online + Fashion - what do fashion students need to know?

Michael Langguth

Page 2: Online + Fashion - what do fashion students need to know?

MOBILE APPS + WEBSITES

Page 3: Online + Fashion - what do fashion students need to know?

Fashion online is huge

9%  of  clothing  is  sold  online  £31bn  yearly  UK  has  the  highest  rate  of  online  shoppers  in  the  world  

Page 4: Online + Fashion - what do fashion students need to know?

Fashion & technology

Fashion  &  Tech  is  the  ho>est  area  for  startups  in  2013  Pinterest  fastest  growing  website    

Page 5: Online + Fashion - what do fashion students need to know?

1. Getting inspired

Page 6: Online + Fashion - what do fashion students need to know?

Crowd-sourced inspiration

Page 7: Online + Fashion - what do fashion students need to know?

Digital moodboards

h>p://danielmoses.blogspot.co.uk/2012/02/creaHng-­‐mood-­‐boards-­‐on-­‐pinterest.html  

Page 8: Online + Fashion - what do fashion students need to know?

Design apps

Sketchbook  Pro    

!!

The  Pantone  app  

The  Design  Library  app    

!

Page 9: Online + Fashion - what do fashion students need to know?

Trend forecasting

!

!

Page 10: Online + Fashion - what do fashion students need to know?

2.  ConnecHng  and  building  a  community

Page 11: Online + Fashion - what do fashion students need to know?

Blogging

Page 12: Online + Fashion - what do fashion students need to know?

Some more tools

Page 13: Online + Fashion - what do fashion students need to know?

At least a little bit…

3.  Making  money

Page 14: Online + Fashion - what do fashion students need to know?

Affiliate marketing

Page 15: Online + Fashion - what do fashion students need to know?

Affiliate marketing

Page 16: Online + Fashion - what do fashion students need to know?

Affiliate marketing

Page 17: Online + Fashion - what do fashion students need to know?

Selling your products

4.  Making  more  money

Page 18: Online + Fashion - what do fashion students need to know?

Marketplaces

Page 19: Online + Fashion - what do fashion students need to know?

Your own website

Page 20: Online + Fashion - what do fashion students need to know?

Your own shopping app

Page 21: Online + Fashion - what do fashion students need to know?

Useful websites

http://fashion-incubator.com/

http://www.thedesigntrust.co.uk/ http://nesta.org.uk

Events to go to:

1.  Editions 2.  Seedhack: fashion & tech 3.  Decoded Fashion

Page 22: Online + Fashion - what do fashion students need to know?

Fashion is online

1.  Getting inspired

2.  Building a community

3.  Making money

Page 23: Online + Fashion - what do fashion students need to know?

[email protected]

If you are a blogger –

get in touch for an interview on our

fashion & tech blog