omig digital summit 2016 - grainne redmond - eir

eir Digital TransformationLiving life on DigitalGráinne Redmond 21/01/2016

2

Purpose: To be brilliant so we are remembered

Why: Change customers perception of eircom, get organisation buy in and reduce staff turnover.

How: Give the customer great value, be convenient and trustworthy to do business with and inspire

customers to want our products.

Digital Strategy

3

• Research – the 5C’s• New Team Structure

• New Creative Team• Restructure

• Board buy in• Digital Strategy Plan

• 15 point plan

Digital Strategy

4

66

7

Things Ireland thinks eircom’s new logo looks like

8

9

10

1. New fresh vibrant brand that enhances our experience digitally

2. Brand that works digitally 3. Behaviours and a strategy that put digital first

Digital First Rebrand

11

Digital Impact

Rebuilding core eir estate• 100 rebuild touchpoints• 50 vendors• 2k webpages• 41 new domains • 56 new social profiles • Merging eircom and

emobile• New FTTH (Omni)

Hero app version• New UX• Enhanced billing • Unbilled usage• Ipad version • Fingerprint• Refined app offer

extras• Extended social media

hours• @eircare• New communities and

blogs• Conversocial • IBM twitter wall

Insert app here

12

13

14

15

The 5 C’s• Control• Confidence• Clarity• Convenience• Choice

16

Web Design:• Conversion• Retention• Brand Introduction and Awareness• Increased Product Understanding

Our Design GoalCreate a beautiful site that engages” Effective e-commerce presence - impactful, extensible and

consistent.Leverage existing functionality to present our rich product

offering leveraging brand character and tone of voice.

Design and Content Goals

17

18

Digital Transformation“There is no Digital Strategy

anymore – just Strategy in a Digital World”

eir.ieThank You