omig digital summit 2016 - grainne redmond - eir
TRANSCRIPT
eir Digital TransformationLiving life on DigitalGráinne Redmond 21/01/2016
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Purpose: To be brilliant so we are remembered
Why: Change customers perception of eircom, get organisation buy in and reduce staff turnover.
How: Give the customer great value, be convenient and trustworthy to do business with and inspire
customers to want our products.
Digital Strategy
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• Research – the 5C’s• New Team Structure
• New Creative Team• Restructure
• Board buy in• Digital Strategy Plan
• 15 point plan
Digital Strategy
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Things Ireland thinks eircom’s new logo looks like
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1. New fresh vibrant brand that enhances our experience digitally
2. Brand that works digitally 3. Behaviours and a strategy that put digital first
Digital First Rebrand
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Digital Impact
Rebuilding core eir estate• 100 rebuild touchpoints• 50 vendors• 2k webpages• 41 new domains • 56 new social profiles • Merging eircom and
emobile• New FTTH (Omni)
Hero app version• New UX• Enhanced billing • Unbilled usage• Ipad version • Fingerprint• Refined app offer
extras• Extended social media
hours• @eircare• New communities and
blogs• Conversocial • IBM twitter wall
Insert app here
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The 5 C’s• Control• Confidence• Clarity• Convenience• Choice
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Web Design:• Conversion• Retention• Brand Introduction and Awareness• Increased Product Understanding
Our Design GoalCreate a beautiful site that engages” Effective e-commerce presence - impactful, extensible and
consistent.Leverage existing functionality to present our rich product
offering leveraging brand character and tone of voice.
Design and Content Goals
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Digital Transformation“There is no Digital Strategy
anymore – just Strategy in a Digital World”
eir.ieThank You