omgpop, smash summit presentation

CUSTOMER ACQUISITIONGAMIFICATION

9/2011DAN PORTER | CEO OMGPOP | TWITTER.COM/TFADP

Making it Fun

People have to care.

It has to be fun.

Fun is not prescribed (do not google it).

The only badge I care about is the IDGAF About Badges badge.

I will never have the time or skill to get on this leaderboard.

Stop telling me what to do. I have blood elves to kill.

So,How does Gamification, I mean fun, relate to customer acquisition?

Customer acquisition is as much

about converting your users when

you get them and retaining them.

Customer acquisition is as much

about converting your users when

you get them and retaining them.

This justifies google ads, facebook ads, word of mouth traffic, whatever.

Customer acquisition is as much

about converting your users when

you get them and retaining them.

It’s also about treating the users right in order to stimulate word of mouth.

The key to customer aquisition is to

AVOID THISa

1. Guide the User

2. Think in Loops

3. Friendly Competition

4. Make it fun

5. ?

1. Guide the User

2. Think in Loops

3. Friendly Competition

4. Make it fun

5. ?

8 pieces of data 9 different numbers

1. Guide the User

2. Think in Loops

3. Friendly Competition

4. Make it fun

5. ?

ask for questions

asked a question

answer a question

see a question

answer question

sign up

buy & place item

wait for incomecollect income

buy lot

Special Presale

Beg, Borrow, or Miss

Come 5mins Early

Thrill of Getting Lucky

Sign Up For Next Time

Sufjan Sale

1. Guide the User

2. Think in Loops

3. Friendly Competition

4. Make it fun

5. ?

(aka no losers)

1. Guide the User

2. Think in Loops

3. Friendly Competition

4. Make it fun

5. ?

1. Guide the User

2. Think in Loops

3. Friendly Competition

4. Make it fun

5. ?

+ More Ideas

+ Beta Invites (+tweets)

+ Grandfathered Perks (Tivo and ATT)

+ Hidden Surprises

+ Ask Nicely

OK, More Later...