okocar business plan - electric car rental system

Business Planning

Vincent A.Tiziana D.Camille T.

“GREEN ALTERNATIVE FOR OUR DAILY MOBILITY”

contact@okocar.com +34 60 00 00000

Business Planning

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ØKOCAR Renting short term electric car in Oslo

WHAT? ØKOCAR is a short term renting electric car and it

offers an alternative to transport services for Oslo citizens.

WHY?Two trends:

Environmental mindset increaseDesire of autonomy

HOW?Renting small electric cars in Oslo CitySpecific parking stationEasy to rent

Overview

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High percentage of atmospheric Pollution

Parking

High cost of car maintenance

Expensive Public transport subscription

Large time for bus trips

Avoid problems related to criminality and car robberies

Sustainable Development

The Problem

Driving license holders moving in Oslo

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ØKOCAR is the unique Renting electric car service in Oslo

With ØKOCAR we will solve the following problems:

No pollution

No parking problems

No maintenance car problems

Trips in short time

Eliminate the robbery risk

Satisfy Norwegians need about CSR

The Solution

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Driving license holders moving in Oslo

Target Market

UNIVERSITY STUDENTS 13 888 0,97%FOREIGN WORKERS 74 921 5,26%LOCAL PEOPLE 434 254 30,51%TOURISTS 900 000 63,24%

UNIVERSITY STUDENTS 13 888 0,97%FOREIGN WORKERS 74 921 5,26%LOCAL PEOPLE 434 254 30,51%TOURISTS 900 000 63,24%

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Tourists, local people, university students, foreigners

11,082,55410,554,814

10,052,205

Target Market

MEMBERSHIP REVENUES 2012 14.230,63 (1% of T.M.) €2.7126252013 + 4% 14.799,86

€2.821.1302014 + 4% 15.391,85 €2.933.9752015 + 2% 15.699,69 €2.992.6542016 + 2% 16.013,68 €3.052.507

1.423.063 1.423.063

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Marketing & Sales

Global marketing strategy :

Make people over 18 years old aware of the advantages of our service and to sell them the idea that ØKOCAR will be the only solution to have a car available in Oslo

Pricing strategy :

OFFER FOR FIXED CUSTOMERS1 year subscription €12 per month then €5 for the first 30 minutes then €4, then €6OFFER FOR OCCASIONAL CUSTOMERS7 days offer €15 per week then €7 for the first 30 minutes then €6, then €8DISCOVERY OFFER24 hours offer €10 per Day then €7 for the first 30 minutes then €6, then €8

OFFER FOR FIXED CUSTOMERS1 year subscription €12 per month then €5 for the first 30 minutes then €4, then €6OFFER FOR OCCASIONAL CUSTOMERS7 days offer €15 per week then €7 for the first 30 minutes then €6, then €8DISCOVERY OFFER24 hours offer €10 per Day then €7 for the first 30 minutes then €6, then €8

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Competition

COMPETITORS

DIRECT:

INDIRECT:Public transport (buses, metro, tram, train)Private carsTaxiRenting cars Companies (i.e.:Autoeurope, Easyterra, Europecar)Bikes

FUTURE: Renting cars Companies (i.e.:Autoeurope, Easyterra, Europecar)

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Management TeamManagement philosophy focuses on ecological mindset

Tiziana DEL RE – CEOEx-Director at Hertz Norway10+ years experience in car rental companies

Vincent ARGENTON – CTO & COOEx-Project Manager at Peugeot10+ years experience in technical project management

Camille TEISSEIRE - CFOEx-Financial Expert at Norway Gov.12+ years experience in project finance in transportation sector

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Management TeamPositions will be recruited and filled within 2

months

YOUR NAME HERE !Director Sales & Marketing

YOUR NAME HERE !Webmaster

YOUR NAME HERE !HR Director

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Station & LocationsOur targets : Business, residential and touristic area

SPECIAL PARTNERS:

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Station & Locations

Our system is flexible, economical and reliable

9 stations in high populated area

1 agent per stations

1 machine for members

1 car park = 2 cars parked

Total of 130 car parks available

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Our serviceA reliable service focused on customer satisfaction

75 electric cars Autonomy 160km Max speed 110km/h 2 seatsCharging time 6 hours

Cost 499€/month Maintenance included Battery guaranteed Provider in Oslo

Outdoor advertisings

MADE IN NORWAY

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Investments required

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Financial ProjectionProfitable business with a real growth potential

MONTHLY INCOME STATEMENTS FOR 2012

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Financial Projection…On a long term

YEARLY INCOME STATEMENTS PROJECTION

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Financial Projection

ROS : Return on sales (net income/net sales)ROI : Return on investment (Gain – Investment/Investment)Payback : in years

200.000€ > 267.000€ in 2,5years

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Current Status

THE COMPANY IS A LIMITED LIABILITY CORPORATION MILESTONES COMPLETED:

Feasibility analysis: survey, mayor interviewBusiness plan CompletedAnalysis of the needed resources, interviews in processBoard of directors, general advisory board and customer advisory board in place76 500 invested by management team13 500 invested by member of board

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Thanks for your attention

Feel free to contact us

contact@okocar .com +34 00 00 00 000