okocar business plan - electric car rental system
DESCRIPTION
Business Planning Presentation - Electric Car Rental System for Oslo, Norway (fictitious project) - ESCP EuropeTRANSCRIPT
Business Planning
Vincent A.Tiziana D.Camille T.
“GREEN ALTERNATIVE FOR OUR DAILY MOBILITY”
[email protected] +34 60 00 00000
Business Planning
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ØKOCAR Renting short term electric car in Oslo
WHAT? ØKOCAR is a short term renting electric car and it
offers an alternative to transport services for Oslo citizens.
WHY?Two trends:
Environmental mindset increaseDesire of autonomy
HOW?Renting small electric cars in Oslo CitySpecific parking stationEasy to rent
Overview
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High percentage of atmospheric Pollution
Parking
High cost of car maintenance
Expensive Public transport subscription
Large time for bus trips
Avoid problems related to criminality and car robberies
Sustainable Development
The Problem
Driving license holders moving in Oslo
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ØKOCAR is the unique Renting electric car service in Oslo
With ØKOCAR we will solve the following problems:
No pollution
No parking problems
No maintenance car problems
Trips in short time
Eliminate the robbery risk
Satisfy Norwegians need about CSR
The Solution
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Driving license holders moving in Oslo
Target Market
UNIVERSITY STUDENTS 13 888 0,97%FOREIGN WORKERS 74 921 5,26%LOCAL PEOPLE 434 254 30,51%TOURISTS 900 000 63,24%
UNIVERSITY STUDENTS 13 888 0,97%FOREIGN WORKERS 74 921 5,26%LOCAL PEOPLE 434 254 30,51%TOURISTS 900 000 63,24%
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Tourists, local people, university students, foreigners
11,082,55410,554,814
10,052,205
Target Market
MEMBERSHIP REVENUES 2012 14.230,63 (1% of T.M.) €2.7126252013 + 4% 14.799,86
€2.821.1302014 + 4% 15.391,85 €2.933.9752015 + 2% 15.699,69 €2.992.6542016 + 2% 16.013,68 €3.052.507
1.423.063 1.423.063
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Marketing & Sales
Global marketing strategy :
Make people over 18 years old aware of the advantages of our service and to sell them the idea that ØKOCAR will be the only solution to have a car available in Oslo
Pricing strategy :
OFFER FOR FIXED CUSTOMERS1 year subscription €12 per month then €5 for the first 30 minutes then €4, then €6OFFER FOR OCCASIONAL CUSTOMERS7 days offer €15 per week then €7 for the first 30 minutes then €6, then €8DISCOVERY OFFER24 hours offer €10 per Day then €7 for the first 30 minutes then €6, then €8
OFFER FOR FIXED CUSTOMERS1 year subscription €12 per month then €5 for the first 30 minutes then €4, then €6OFFER FOR OCCASIONAL CUSTOMERS7 days offer €15 per week then €7 for the first 30 minutes then €6, then €8DISCOVERY OFFER24 hours offer €10 per Day then €7 for the first 30 minutes then €6, then €8
Business Planning
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Competition
COMPETITORS
DIRECT:
INDIRECT:Public transport (buses, metro, tram, train)Private carsTaxiRenting cars Companies (i.e.:Autoeurope, Easyterra, Europecar)Bikes
FUTURE: Renting cars Companies (i.e.:Autoeurope, Easyterra, Europecar)
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Management TeamManagement philosophy focuses on ecological mindset
Tiziana DEL RE – CEOEx-Director at Hertz Norway10+ years experience in car rental companies
Vincent ARGENTON – CTO & COOEx-Project Manager at Peugeot10+ years experience in technical project management
Camille TEISSEIRE - CFOEx-Financial Expert at Norway Gov.12+ years experience in project finance in transportation sector
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Management TeamPositions will be recruited and filled within 2
months
YOUR NAME HERE !Director Sales & Marketing
YOUR NAME HERE !Webmaster
YOUR NAME HERE !HR Director
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Station & LocationsOur targets : Business, residential and touristic area
SPECIAL PARTNERS:
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Station & Locations
Our system is flexible, economical and reliable
9 stations in high populated area
1 agent per stations
1 machine for members
1 car park = 2 cars parked
Total of 130 car parks available
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Our serviceA reliable service focused on customer satisfaction
75 electric cars Autonomy 160km Max speed 110km/h 2 seatsCharging time 6 hours
Cost 499€/month Maintenance included Battery guaranteed Provider in Oslo
Outdoor advertisings
MADE IN NORWAY
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Investments required
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Financial ProjectionProfitable business with a real growth potential
MONTHLY INCOME STATEMENTS FOR 2012
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Financial Projection…On a long term
YEARLY INCOME STATEMENTS PROJECTION
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Financial Projection
ROS : Return on sales (net income/net sales)ROI : Return on investment (Gain – Investment/Investment)Payback : in years
200.000€ > 267.000€ in 2,5years
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Current Status
THE COMPANY IS A LIMITED LIABILITY CORPORATION MILESTONES COMPLETED:
Feasibility analysis: survey, mayor interviewBusiness plan CompletedAnalysis of the needed resources, interviews in processBoard of directors, general advisory board and customer advisory board in place76 500 invested by management team13 500 invested by member of board
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Thanks for your attention
Feel free to contact us
contact@okocar .com +34 00 00 00 000