offshore & construction group strategic update
Post on 10-Jan-2022
5 Views
Preview:
TRANSCRIPT
1
12:00
GroupStrategic Update
Priorities
Concludingremarks
12:45
15:30
Lunch
Offshore & Construction
June, 2018 TRELLEBORG GROUP
Nilsson
Trelleborg Offshore & Construction
HQ – Trelleborg, Sweden
~1,600 employees
World leader in selected project niches of polymer-based
solutions deployed in highly demanding environments
Technical partner with global presence
R12 2018 Q1, SEK M
2 June, 2018 TRELLEBORG GROUP
-100EBIT
8%of Group
sales
2,699Sales
-3.7%ROS
Strategic priorities
June, 2018 TRELLEBORG GROUP3
Strategic priorities
June, 2018 TRELLEBORG GROUP4
June, 2018 TRELLEBORG GROUP5
Significant downturn
in oil & gas business
Significant downturn in oil & gas business
June, 2018 TRELLEBORG GROUP6
Brent crude oil trendline
2014 2015 2016 2017 2018
111
“Crude oil sinks to 11-year low”
31
72
“IEA increases oil demand forecast”
“Oil hits lows as market chokes on oversupply”
A more positive industry outlook
June, 2018 TRELLEBORG GROUP7
Brent crude oil trendline
2014 2015 2016 2017 2018
111
“Oil hits lows as market chokes on oversupply”
“Crude oil sinks to 11-year low”
“A welcome drop in the global oil price”
“What to watch for when the oil price rises”
“Era of lower for longer oil prices is dead”
31
72
“IEA increases oil demand forecast”
Late-cyclical business delaying the upturn
June, 2018 TRELLEBORG GROUP8
Brent crude oil trendline
2014 2015 2016 2017 2018
12-18 months
12-18 months
= Brent crude oil price = Trelleborg demand
31
72
June, 2018 TRELLEBORG GROUP9
Focusing positions in oil & gas
Consolidating operations
in subsea buoys
Strategic priorities
June, 2018 TRELLEBORG GROUP10
11 June, 2018 TRELLEBORG GROUP
Re-
targeting
User goal
Whitepaper
User goal
Webinar
TMS Website Product PagesTMS Website Homepage
Search
PR
Events
Social media traffic
PPC Display PR
Landing pages (segmented)
You
TubeFilckr Twitter LinkedIn
Social content pushed to
branded social channels
Social ‘likes’ and shares
Social
Animation
User goal
Registration
and data capture
TMS
Sales
Team
Campaign
measurement and
tracking
Leads and opportunities
Campaign
Automation
Data Capture
Lead Routing
User goal
Whitepaper
User goal
Register
Contact
User goal
Referrals
PU
RL
Segmented
where applicable
Existing customers,
prospects
Automated responses
Marine Insights Blog
Supporting Content
Nurtures
Added to nurtures
Targeted user journeys
and content
Online channel
integration
Integration with social
media channels
Marketing and sales
integration
Marketing ROI
and measurement
June, 2018 TRELLEBORG GROUP12
Buoyancy modules in
deep-sea applications
13
+Buoyancy modules for
subsea applicationsSensor technology
Optimization and
development
Accelerating our customers’ businesses
June, 2018 TRELLEBORG GROUP
Strategic priorities
June, 2018 TRELLEBORG GROUP14
Trelleborg Offshore & Construction
June, 2018 TRELLEBORG GROUP15
Oil & Gas Infrastructure Construction
Extended offering
June, 2018 TRELLEBORG GROUP16
New segments, same technology
Oil & Gas Infrastructure Construction Applied Technologies
June, 2018 TRELLEBORG GROUP17
Extended offering – unique materials technology
High precision polyurethane casting
Syntactic materials and composites
Light-weight syntactic foam
Flexible passive fire protection
June, 2018 TRELLEBORG GROUP18
Thermal
insulation
Light-weight
materials
Signature
management
Flexible fire
protection
Extended offering – technical know-how
Examples of market segments
June, 2018 TRELLEBORG GROUP19
...and many more
Trelleborg Offshore & Construction
June, 2018 TRELLEBORG GROUP20
Oil & Gas Infrastructure Construction Applied Technologies
June, 2018 TRELLEBORG GROUP21
Infrastructure construction
Tunnel seals Berthing & mooring
Engineered
bearings
Engineered
seals
Engineered
solutions
Dredging
22
12:00
GroupStrategic Update
Priorities
Concludingremarks
12:45
15:30
Lunch
Offshore & Construction
June, 2018 TRELLEBORG GROUP
Hepworth
June, 2018 TRELLEBORG GROUP23
The interface between port and vessel
June, 2018 TRELLEBORG GROUP24
June, 2018 TRELLEBORG GROUP25
Securing
400,000 ton iron
ore carrier
90x
The interface between port and vessel
June, 2018 TRELLEBORG GROUP26
The interface between port and vessel
Absorbing energy
of 21,000 teu1
container ship473m x
4x
1teu = Twenty-foot Equivalent Unit
June, 2018 TRELLEBORG GROUP27
Accurately
maneuvering 500m
FLNG1 ship
36x
The interface between port and vessel
1FLNG = Floating Liquefied Natural Gas
Industry is under transformation
June, 2018 TRELLEBORG GROUP28
Increased vessel sizes
Broader shipping alliances
Digitalization and automation
More focus on financial returns
June, 2018 TRELLEBORG GROUP29
Large potential to
raise port efficiency
Industry is under transformation
June, 2018 TRELLEBORG GROUP30
June, 2018 TRELLEBORG GROUP31
Unique oversight of port and vessel interface
Digital technology to drive insights and efficiencies
From ‘products and solutions’ to ‘insights and knowledge’
Improve and accelerate customer operations
June, 2018 TRELLEBORG GROUP32
Strong position and unique in-house capabilities
Connecting assets – using data to discover insights for customers – delivering value
DATA CAPTURE
June, 2018 TRELLEBORG GROUP33
DATA PRESENTATION
DATA STORAGE
& INTEGRATIONTRELLEBORG
CLOUD
ANALYSIS & ACTIONS TRELLEBORG SOFTWARE, ANALYTICS AND EXPERTISE
The SmartPort platform
Helping our customers improve their operations
Tech stack
Data capture
Data storage &
formatting
Vessels Ports & terminals
Business benefits
Business benefits
Data analysis
and actions
Presentation of
outputs
The SmartPort platform
June, 2018 TRELLEBORG GROUP34
The continuous cycle of learning
The SmartPort platform
June, 2018 TRELLEBORG GROUP35
Delivering customer benefits and driving value
Extract value from data – generate useful insights
Improve performance, optimize operations
Constantly evolving portfolio of products
Developing new business models – subscriptions, licensing, leasing
June, 2018 TRELLEBORG GROUP36
SafePilot AutoMoor SmartFenders
Strategic priorities
June, 2018 TRELLEBORG GROUP37
A more balanced and stable business
June, 2018 TRELLEBORG GROUP38
Long-term sales ambition
Oil & Gas Infrastructure Construction Applied Technologies
~30% ~40% ~30%
June, 2018 TRELLEBORG GROUP39
Take-aways
Leading positions in global markets
Adapting and preparing for upturn
Extended offering
Leverage SmartPort concept
Supplementary acquisitions
Leveraging our strategic priorities
TRELLEBORG GROUP40
Long-term target
≥10%
June, 2018
12:00
GroupStrategic Update
Priorities
Concludingremarks
12:45
15:30
Lunch
Coated Systems
Porta
June, 2018 TRELLEBORG GROUP41
top related