odience by summit tech

Odience by Summit Tech The 8K 360 LIVE Streaming Virtual Platform Powered by 5G Edge

Doug Makishima -- CSMO, Summit Tech November 18, 2021

With 5G, V is the new ETM

Odience Virtual Platform: vExperience + vCommunity + vCommerce

© Summit Tech 2021

Supports interoperable and federated Telco Edge Cloud: Operator MEC or hyperscaler cloud at operator edge

A virtual platform for enthusiasts or enterprises

Live stream from home, office, small spaces… Live stream from stadiums, showrooms, arenas…

slide 38

One Virtual platform - 5 distinct best-of-breed components

The Odience Platform: Turn-Key and Ready!

from HOME

from STADIUM

See slide LEGEND for definition

Odience: Built for 5G and MEC

5G Operators can deploy cloud-based immersive streaming with ultra-low-

latency and bandwidth reduction of up to 80% for live 8K 360 video streams.

• 5G Features:

• Low Latency for sub 30 ms Motion Photon delay

• Mobile Edge Compute capable, including application mobility

• Live 8K/4K Streaming from 5G portable consumer-grade cameras

• Odience MEC Advantages:

• Cloud edge processing enables hyper-personalized streams with interactivity and AI

• Reduced content distribution costs compared to traditional methods

• Real-time interaction: 8K Live Streaming with sub-1.1 second glass-to-glass latency (4K sub-400ms)

• Up to 80% savings in bandwidth efficiency for equivalent quality, reducing network load and users’

mobile data usage

• Gives content creators access to instant on-demand scale from 1 user to 100 million users

• Significant improvements in device battery life

*With or without 5G, Odience will provides users with an optimized experience which

adapts to their current network conditions and preferences

Odience MEC value proposition

5G and Telco Edge Cloud (TEC/MEC)Successful Trials: Amazon AWS Wavelength / Verizon 5G

Odience Trial featured:

https://youtu.be/mv6gWA8eOcA

Case Study and Trial: Live Stream Shopping w/ 5G MEC

Digital Transformation for click and mortar retailers

• Users acclimated to live streaming during pandemic

• Retailers need to evolve and differentiate from established

ecommerce behemoths

• Customers need personalized high-end engagement

• Digital “White Glove” service

• Hard to achieve with other technologies such as Zoom, YouTube,

Facebook, Instagram, Twitch, etc.

• Buying experience needs to be seamless and integrated

Market Opportunity: Live stream Shopping

Live stream Shopping Exploding in Asia

• Up to 600K viewers per session for a single influencer & 560M total viewers as of March 2020

• Averaging $22.3M sales per day, with projected annual results topping $8 billion USD

• Influencers live-streaming on Taobao online marketplace

• Viewers buy products from presenters showing off products and offering discount codes

• Interactive experience lets buyers engage with the presenter and ask questions

Market Opportunity: Live stream Shopping

Live stream ShoppingShopping events can be High Production Value events at large stores or shopping malls,

Quick & Easy live stream events from store departments and small shops,

or even live streams by influencers from their homes.

Produce High Production Value events

or Quick & Easy live streamsstream

to

stream

to

Quick & Easy live streams from store departments

Quick & Easy live streams from small shops

Modern Day Agent can be professional presenters, sales associates or influencers

etc.

*

*

*

*

In-stream apps | VR

Chatbots

See slide LEGEND for definition

Odience VR Shopping Events = “Click and Mortar”

Watch Demo Video here:

https://www.summit-tech.ca/rbm/

During live 360 video sessions, users can send comments and questions to the

video wall360 live stream allows viewers to rotate device for a full view of shopping area

Example: Birks Jewelry (luxury retailers)

Customer Readiness trials have begun

Linear, passive, one-way stream

During live 360 video sessions, users can send comments and questions to the

video wall360 live stream allows viewers to rotate device for a full view of shopping area

Example: Birks Jewelry (luxury retailers)

Customer Readiness trials have begun

Engaging, 2-way interactive, social, eCommerce-enabled, 8K full 360 hyper-personalized view - you are the cameraman!

Demo Videohttps://www.summit-tech.ca/odience_jlp_case_study/

Demos Presentation Odience Demo Video Screenshots

Demos Presentation Odience Demo Video Screenshots

Telco Edge Cloud enabling multi-operator distribution

• Brands using Odience demand maximum reachability to deliver

content to all of their customers

• Multi-MNO MEC solution is a must for users wishing to share the

experience across different carriers

• Odience is presently performing aggregation across multiple carriers

at the application layer

• Long term objective is to align with OP architecture and offload MEC

interworking and orchestration tasks

• Adding support for roaming, resource reservation and other features

not available without direct OP integration

• Integration with hyperscalers is key to achieving rapid scale and

Public Cloud Edge Interface already a reality with LF Akraino

Alignment with GSMA OPG for Universal Reach TEC Interop and Federation

5G Edge Trials with numerous MNOs

• Bandwidth reduction as a result of Edge Computing enables use

cases such as 8K live streaming which could not be achieved at

scale with OTT methodologies

• Monetization of 5G benefits greatly from business models which

include federated access to edge resources across more than a

single MNO

• Edge applications need backwards compatibility for cases when

users may transition to 4G or WiFi coverage in order to be

commercially successful

• End users exceedingly preferred edge-powered online experiences

with higher levels of interactivity and social engagement compared

to the current generation of applications used to access content

from their favorite creators and brands

• Content creators require instant on-demand scale and the capability

to live stream high resolution content from anywhere, without any

technical skills

Market Feedback & Success Factors

© GSMA 2020 21

Want to know more ?

• Odience live on AWS today, trials in N America and UK

• Active engagements with carriers & partners worldwide

• Consumer proposition launch in December 2021

• Early Access at https://odience.com to book a live event

© GSMA 2020 22

• Summit Tech provides best-in-class, readily monetizable 5G, IMS & RCS solutions to the mobile industry and has an impressive track record of innovation and large-scale deployments with top-tier operators and phone vendors. We have designed e-commerce websites since 1996 and are PCI compliant.

• We provide a broad range of solutions including mobile apps and native SDKs, Cloud Native NFV infrastructure elements, application servers, and complete IMS core network solutions.

• With implementations across the globe, offices in the US, and headquartered in Canada, Summit's creative hub is located in Montreal, Quebec.

• Members of GSMA and MEF, Summit Tech is an active contributor to IMS/RCS and 5G MEC standards, being the first to achieve GSMA RCS UP 2.x accreditation for both client device and network.

• The creation of fluid user experiences are at the heart of every project. Our in-house design, engineering and integration teams work in symbiosis to create exciting solutions across a broad range of platforms and devices.

https://www.summit-tech.ca/ https://odience.com/

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