What Marketers can Learn fromPolitical Campaigns.

Smart Data not Big DataBe smart about the data you have at your disposal

Don’t just collect data,use it.

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Mike Fisher32 year old male mikefisher@email.com Facebook message • TweetEntrepreneur, coffee lover, rock climberid: 15 nb: @mikef

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Not big data, but smart data

top 5%of a typical database reaches 470x the number of people as your entire database.

Find your Leaders“We build the infrastructure for a world of creators by helping

leaders develop and organise thriving communities.”

92%of consumers are more likely to actbased on a friend referral over any traditional marketing method.

4.7%of a typical company’s customer base drives 100% of its word of mouth.

Give your leaders the tools and authority to take

ownership.

Build a CommunityPutting people first generates value

Websites, branding and a presence are no longer enough.

The Ingredients of a community

Authentic Relationships + Organising online and off( )

‘One size’ does not fit all

Hyper Personalisation

Spread ideas in a tailored, targeted and localised way.

Four key lessons from the political space:

Spend the time to understand your customer segments and tailor your messaging and engagement to each audience

Identify your key leaders (your 4.7%) and give them the tools, content and platforms to talk on your behalf

Don’t just build a brand and a product/service. Build an authentic community

Don’t just collect big data, be smart about the data you have and use it

Thank You

Toni Cowan-Brown VP of European Business Development

@ToniCowanBrown