october 2014 atlanta tribune tnt webinar - email marketing with gmail feat. phil hill of...

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Sending emails and doing email marketing campaigns are two completely different things. But with many small businesses living in Gmail today, being able to do full blown email campaigns right from within the popular app may be just what many entrepreneurs need to efficiently execute more successful marketing interactions. Phil Hill, CEO and Founder of Flashissue, a service that turns Gmail into an email marketing tool, shares how this approach can cut upwards of 80% of time off your email marketing effort, and simplify the process as well.

TRANSCRIPT

@philhillphil@flashissue.com

Will Help Run Your Business

Free Of Charge

5 Ways

@philhillphil@flashissue.com

@philhillphil@flashissue.com

How to do more with less

Tools to start using today

Some anecdotes to think about

@philhillphil@flashissue.com

1993 2013Home

@philhillphil@flashissue.com

19932013

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

Unnecessary

@philhillphil@flashissue.com

Purely Optional

@philhillphil@flashissue.com

Unlikely

@philhillphil@flashissue.com

Prize the customer & create fans

@philhillphil@flashissue.com

The biggest reason why businesses fail is that founders build a product that THEY WANT and not what the CUSTOMER NEEDS.

@philhillphil@flashissue.com

Know the customer pain

@philhillphil@flashissue.com

@philhillphil@flashissue.com

Beware the

Bulgaria effect

@philhillphil@flashissue.com

Experiment & be lean

@philhillphil@flashissue.com

Prototype in 1 week : Product in 1 month

@philhillphil@flashissue.com

Experiment sending with Gmail

@philhillphil@flashissue.com

@philhillphil@flashissue.com

#1 Turning Gmail into an email

platform

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

Loads of add-ons

for Gmail: Streak CRM

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

Solving the content issue:

Using Curation & freelancers

@philhillphil@flashissue.com

Content Curation

@philhillphil@flashissue.com

$100m revenue 2012

@philhillphil@flashissue.com

Example: “HTML email template”

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

#2 G Voice: the free phone

service

@philhillphil@flashissue.com

@philhillphil@flashissue.com

#3 Forms: the free survey

service

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

#4 Hangouts: the free webinar

service

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

@philhillphil@flashissue.com

#5 Google Apps:

Replace @Gmail with

@YourCompany

@philhillphil@flashissue.com

Will Help Run Your Business

Free Of Charge

5 Ways

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