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Social Media Marketing

Put Your Brand in High Gear

What is Social Media?

Social media is an umbrella term that includes all digital tools that allow you to share information with others.

Social Media Reaches All Ages

Facebook Twitter

15-29 65% 14%

30-44 76% 18%

44-65 73% 13%

• Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen)

• Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilson)

What are you doing?

Why are people participating?

The right reasons to participate:• Networking• Sharing content (photos, videos)• Reconnecting with old friends• Finding information• News• Entertainment• Causes• Family• Civic duty

Where's the Party At?

People are Finding Ways?

How does it all come together?

Facebook 101

Steps to a Facebook Profile:

1. Create a FREE email account (Gmail, Yahoo, Hotmail).

2. Go to www.facebook.com to start your creation.

3. You need one photo and information you want to share.

4. Send email to friends/family or call them to notify them.

What Can I Do with Facebook?A few ideas:

1. View and share photos

2. Stay in touch with people

3. Invite or be invited to events

4. Remember birthdays

What Can I Do with Flickr?A few ideas:

1. Family photos

2. Travel photos

3. Tell a story

4. Leave your comments

What Can I Do with YouTube?A few ideas:

1. Share recipes

2. Send your love

3. Read a book

4. Share your stories

Over 400 Social Networks Exist

Wikipedia listing (growing)http://en.wikipedia.org/wiki/List_of_social_networking_websites

• region specific• topic specific• niche specific• community based• privately based• anonymous based

Confused Yet?

So the question now becomes, are you ready to join the conversation?