oakley social media campaign

Post on 20-Jun-2015

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Oakley Social Media Campaign

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By: Mel Marcelo

L

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Oakley

Lifestyle

Share of Voice

Social Connectivity

Recommend & Review

Social Mentions

26,700 Followers

28,000 Following

www.twitter.com/oakley

www.facebook.com/oakley

Social Mention

Followers

Fans

Social Connectivity

Online Community

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C

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A

S

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C

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AdWords

SEO’s•Google

•Yahoo

•Bing

Blogging•Designer Blog

•New at Oakley

•Oakley

•Sunglasses

•Polarized

•Accessories

•Apparel

•Iridium

How You Wear Your

Comment

Upload

Share

OAKLEY

•Track Comments

•Post Frequency

•Keyword Efficiency

•Evaluate Impressions

•Organize Data

•Top Referring Sites

•AdWord Efficiency

•Traffic Analysis

Facebook

AdWords

YouTube

Social Media TeamTwitter

20%

15%

20%

15%

20%

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