nyu mobile marketing content strategy for app for goanimate.com

NYU Mobile Marketing Content Strategist for App

By Lori PetersLoriPetersNY@gmail.com

Monday, July 8, 13

MAKE AN APP FOR GO-ANIMATE

Monday, July 8, 13

Go Animate.com has no mobile till now

Monday, July 8, 13

Colorful, yet living in the dark ages.

They need a responsive website and a mobile app.

Monday, July 8, 13

Demographic spends50% of internet time on their mobile phones

Middle income

Have Extra time

Artists Techies gamers

They are 18-45 yr

olds

Who make

memes and gifs

share onFacebook

And TumblrGoogle+

Our Target Demo-graphic

Monday, July 8, 13

Buy Rich Media Banner Adson Mashable & Brushes app

Goals are to increase traffic to website, increase revenue and brand awareness

Monday, July 8, 13

Lifetime Value of Customer - $500

Monday, July 8, 13

Buy Ads for a Total of $5,000

ONLY NEED 10 NEW CUSTOMERS TO SUBSCRIBE

TO BREAK EVEN -- 11 and up is all profit

PLACE ADS IN STREAM ON YOUTUBE

OFFER A FREE TRIAL SUBSCRIPTION

ONCE THEY GET ON GOANIMATE.COM

UPSELL THEM TO A PLUS SUBSCRIPTION

Monday, July 8, 13

Users are very into social media and sharing

With the basic free subscription they cannot even

place their animation on their website or on youtube.com

They will be so excited to share their animation

They will buy a paid subscription

Give the customer badges for getting views,

Monday, July 8, 13

Goal of Increased Subscribers is Reached

If possible to advertise on School Apps, get to the teachers.

Small businesses will find make “Videos” that are fast and fun and easy animations for their clients.

Also Explainer and training videos.

Business subscription has the most access to all of

Go-Animate videos features and characters, props

Also upsell extras in app and on mobile website

Monday, July 8, 13