nwfa 2014 pinterest as a marketing tool

Pinterest as a Marketing Tool

April 18, 2014Presented By: Steve Thomas

and Angela LaRoccaUnidev / The Net Impact

Introduction

What will we cover today?• Using image marketing to get leads• Using images to build your brand• Employing your smartphone as a tool• Using Pinterest as a platform to gain marketing

momentum

Speakers today• Angela LaRocca

– Brand Manager, Unidev / The Net Impact• Steve Thomas

– President, The Net Impact

Unidev is offering free one-on-one sessions today #349 Industry Partners Pavilion. Stop by!

Introduction

About Unidev / The Net Impact

The Numbers

• While sharing via email declined 11 % year-over-year, Pinterest shares increased 58 %, making it the fastest growing sharing channel in 2013 MarketingLand.com

The Numbers

• Pinterest (21%) is now more popular than Twitter (18%) among Internet users. Oursocialtimes.com

How Pinterest Works

• People and Pinterest– Dream– Plan– Identify – Find– Save– Share

How Pinterest Works

1. New pin2. Repin3. Discovered pin4. Click through

to source

Business.Pinterest.com

Conversion!

Getting Started

Getting Started

Quick Tip!

• Give a lot of thought to your audience• Start with an eye-catching brand profile• Create organized boards for your images

– Prepare enough pins in advance– Name the board with a unique identity– Have a great cover pin

• Pin at least daily. Plan it out!

Search Menu for Pinterest

wood floorswood flooringwood floor cleaningwood floors diywood floors dark

Use long tail keywords

• Be active on Pinterest. Follow other boards.• Pin collections of looks together• Integrate Pinterest with your other marketing

materials. Create / join a community.– Website– Newsletter– Blog / Social

Growing Your Presence

Quick Tip!

Running the Business

Quick Tip!

• Your smartphone is a marketing tool• Use Google Analytics to evaluate leads• Use Pinterest analytics to evaluate engagement

What’s Your Story

Quick Tip!

• Family business• Store team• Customers• Products• Projects. Before and after shots!• Community

You create interesting work. Pinterest is a way to talk about it.

Van Gogh Gallery Story

Van Gogh Galleries: “We started our Pinterest account at the beginning of January and on Jan. 10 we had 4 followers, as of today we have 158 followers. From Google Analytics it looks like over a 14 day time span we have anywhere from 2-20 visitors each day visiting our site and coming from Pinterest.”

Van Gogh Gallery

From Board to Pin to Website

Same Images as on Facebook

InfographicsExample

Infographic Example

Infographic Example

Videos on Pinterest

Advertising on Pinterest

Resources

• Pinterest Ideas:• http://marketingland.com/propelled-by-women-pinterest-beats-

out-email-in-social-sharing-for-first-time-report-70834

• http://expandedramblings.com/wp-content/uploads/2013/04/Infographic_pinterest_.png

• http://www.karenleland.com/wp-content/uploads/2013/03/Pinterest-infographic-Top-Ten.jpg

• http://www.pinterest.com/infographix/home-improvement-infographics/

• http://www.pinterest.com/infographix/home-improvement-infographics/

• http://www.business.pinterest.com

Thank You

Interested in a copy of this presentation?

Contact information:• Angela.LaRocca@Unidev.com • Steve.Thomas@Unidev.com 636 532 4424