nuki crowdfundingkampagne auf kickstarter

Lessons learned from a Kickstarter campaign

Raised € 100.000 in less than 4

hours

Achieved funding goal in 8 hours

Sold more than 2500 units as of today

backers

2,038pledged of €125.000 goal

€385.524days to go

0

DOORLOCK OF THE FUTURE

Nuki App

DOORLOCK OF THE FUTUREDOORLOCK OF THE FUTURE

Nuki App

Nuki KeyturnerNuki

Bridge

EASY INSTALLATION

KEY LEARNING

„Chance favors the prepared mind.

The more you practice, the luckier

you wil l become .“

S i r R i c h a r d B r a n s o n

„Chance favors the prepared mind.

The more you practice, the luckier

you wil l become .“

S i r R i c h a r d B r a n s o n

OUR LEARNINGS

① Prepare early enough but not too early

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

FORM YOUR STORY

Your story should be

- New

- Interesting

- Authentic

- Honest

- Optimized & Tested

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

CALCULATE ROI

You won’t believe it, but there’s a simple formula

Qty. of E-Mails * Conversion * avg. Reward * Multiplier = Camp.

Target

Camp. Target * Mkt Exp / Reward = Marketing Budget

Qty of E-Mails: size of your database

Conversion: typically 2-5%, depends on the quality of your database

Avg. Reward: How much will people spend on one conversion

Multiplier: usually 1, viral hit or PR-hit can double impact

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

④ Pick your channels

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

④ Pick your channels

⑤ Make everything as viral as possible

GO VIRAL – WORD OF MOUTH

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

④ Pick your channels

⑤ Make everything as viral as possible

⑥ Work with the best

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

④ Pick your channels

⑤ Make everything as viral as possible

⑥ Work with the best

⑦ Have a clear execution plan

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

④ Pick your channels

⑤ Make everyting as viral as possible

⑥ Work with the best

⑦ Have a clear execution plan

⑧ Shoot on day 1 & ride the wave

SHOOT ON DAY 1

OUR LEARNINGS

① Prepare early enough but not too early

② Form your story

③ Calculate ROI early

④ Pick your channels

⑤ Make everything as viral as possible

⑥ Work with the best

⑦ Have a clear execution plan

⑧ Shoot on day 1 & ride the wave

⑨ Stay focused, keep going

Get your “new key” at shop.nuki.io now!

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Thanks!