nuki crowdfundingkampagne auf kickstarter
TRANSCRIPT
Lessons learned from a Kickstarter campaign
Raised € 100.000 in less than 4
hours
Achieved funding goal in 8 hours
Sold more than 2500 units as of today
backers
2,038pledged of €125.000 goal
€385.524days to go
0
DOORLOCK OF THE FUTURE
Nuki App
DOORLOCK OF THE FUTUREDOORLOCK OF THE FUTURE
Nuki App
Nuki KeyturnerNuki
Bridge
EASY INSTALLATION
KEY LEARNING
„Chance favors the prepared mind.
The more you practice, the luckier
you wil l become .“
S i r R i c h a r d B r a n s o n
„Chance favors the prepared mind.
The more you practice, the luckier
you wil l become .“
S i r R i c h a r d B r a n s o n
OUR LEARNINGS
① Prepare early enough but not too early
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
FORM YOUR STORY
Your story should be
- New
- Interesting
- Authentic
- Honest
- Optimized & Tested
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
CALCULATE ROI
You won’t believe it, but there’s a simple formula
Qty. of E-Mails * Conversion * avg. Reward * Multiplier = Camp.
Target
Camp. Target * Mkt Exp / Reward = Marketing Budget
Qty of E-Mails: size of your database
Conversion: typically 2-5%, depends on the quality of your database
Avg. Reward: How much will people spend on one conversion
Multiplier: usually 1, viral hit or PR-hit can double impact
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
④ Pick your channels
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
④ Pick your channels
⑤ Make everything as viral as possible
GO VIRAL – WORD OF MOUTH
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
④ Pick your channels
⑤ Make everything as viral as possible
⑥ Work with the best
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
④ Pick your channels
⑤ Make everything as viral as possible
⑥ Work with the best
⑦ Have a clear execution plan
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
④ Pick your channels
⑤ Make everyting as viral as possible
⑥ Work with the best
⑦ Have a clear execution plan
⑧ Shoot on day 1 & ride the wave
SHOOT ON DAY 1
OUR LEARNINGS
① Prepare early enough but not too early
② Form your story
③ Calculate ROI early
④ Pick your channels
⑤ Make everything as viral as possible
⑥ Work with the best
⑦ Have a clear execution plan
⑧ Shoot on day 1 & ride the wave
⑨ Stay focused, keep going
Get your “new key” at shop.nuki.io now!
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Thanks!