nonprofit turnaround strategies presentation
Post on 07-Jul-2015
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A Sense of Purpose
Presented by:
Richard L. P. Solosky, MNM,
Strategy Architect
Turnaround Strategies Presented to:
National Association for Search and Rescue
Making Progress
“Don’t Push Growth, Remove the
Factors Limiting Growth”
Peter Senge, The Fifth Discipline - The Art & Practice of the Learning Organization
Shared Vision
Community Vision:
Advancement of SAR Profession
Organizational Vision:
NASAR recognized nationally as the certifying body for First Responders.
Conference
Awareness
Excitement
Credibility
Collaboration
Critical to Generate…
2011
Financial Stability
Financial Goal:
3 month Operating Reserve
Revenue Growth
1. Membership
2. Certification
3. Fundraising
Marketing Research
Camaraderie
&
Knowledge
“If you can’t describe what you are doing as a process, you don’t know what you are doing.”
What Can We Learn?
Environmental Scan
• Market Analysis• Community Engagement• Competitive Analysis• Trend Analysis
Market Awareness
1.What the market is.
2.Where we are at in the market.
3. How we got there.
4. Where we want to go next in the
market.
Knowing:
Task Force
Competitive
Analysis
Benefits of
Membership
Advisory Committee
Innovation
Technical
Standards
Membership - Why Join?
& Knowledge
Camaraderie,
Community
Connection
Technical Information
Social Interaction
Pride
Purpose
Compassion
Stories
Marketing Strategy
A logo does not equal a
brand.
A website does not equal a
digital presence.
A Facebook page does not
equal an engaged
community, AND…
A press release does not
equal press coverage.
Tactics Do Not Lead to Strategy
Strategy Leads to Tactics
Content Marketing
Content marketing creates & distributes relevant content
to drive action to the target audience.
“People inherently want to do business with the
foremost authority in the field. It makes them
feel more confident about their choice.”
Content Marketing Tactics
Blog
Testimonials/Success Stories
Social Media
Multimedia/Images/Video
eNewsletters/eMagazines
Infographics
Events/Contests
Internet Presence
Build Brand
First Impressions
Get to the Point!
“Above the Fold”
Images Matter
Easy Navigation
“Call To Action”
Information Sharing
Information Repository
Advocacy
NGAUS surveyed over 2,800 members on their needs,
resulting in a clean, responsive, and user friendly
website .
Social Media
Think One Web
• Not Individual Siloes
• It’s a Conversation - Listen
• Drive Traffic to Website
• Each Channel has its own Rules
• Consistent Message
Collaboration
Education/Certification
Goal: National/Industry Standard
• Expanded Programs - ie:
• SAR Awareness for AHJ
• Initial Actions
• New Technology
• Train the Trainer
• Pricing
Competitive Advantage
1. Using a unique asset. And,
or…
2. Having outstanding
execution.
Fundraising
• Capital Campaign
• SAR Museum
• Research & Development
• Corporate Sponsorships
• SAR Collaborative Project
Develop an Exciting Plan
Example:
Thank You!
Dream Big
Plan Big
Execute Big
Achieve Big
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