nolan wright: appcelerator's world-class ecosystem

Appcelerator's World-Class Ecosystem

Nolan Wright

Started in Atlanta

Things you may not know

Appcelerator – the name

Initial dress code: pajamas

First office: shoebox

Bootstrapped first 24 months

First raise: $0 - $2,000/month

I love IKEA

Web vs. Mobile Evolution

Web vs. Mobile Evolution

Titanium Integrated Mobile Platform

1.  Platform Support

2.  Platform Quality

3.  Developer Experience

4.  Ecosystem

Product Update

1. Platform Support

HTML5 vs. Native

HTML5 & Native

Same Titanium API

Studio Integration

Produces Mobile Web Site

Mobile Web SDK Beta in 1.8

November 2011

Opening  New  Doors  for  You  The  Developer  Opportunity  

with  Barnes  &  Noble  

World’s  largest  bookstore  

2M+  unique  Ctles  sold  each  year  

1,300+  retail  outlets  in  50  states  

Social  Prolific  Voracious  Passionate  

Top-­‐selling  apps  gross  

$100K  in  first  30  days  

Showing  you  the  money  

“Working  with  the  B&N  Nook  Developer  Team  has  been  a  wonderful  experience  and  amazing  income  opportunity.”    

Darren  Murtha,  CEO,  Murtha  Design  Inc.  Drawing    Pad  

Millions  of  downloads  just  weeks  aUer  launch  

“Sales  have  been  very  good  compared  to  other  stores.    A  lot  of  other  stores  we  get  buried  in  thousands  (or  hundreds  of  thousands)  of  apps,  many  of  them  poorly  built....which  makes  discoverability  very  difficult  while  causing  casual  customers  to  be  disappointed  and  apprehensive  because  of  bad  experiences  with  poor  soUware.”  

 Keith  Pichelman,  Co-­‐founder  and    CEO,  Concrete  So>ware,  Inc.    

Aces  Jewel  Hunt  

Pocket    Ant  

Aces  Bubble  Popper  

Let’s  change  the  future  of  reading  

together  

Get  Coding:  h]ps://nookdeveloper.barnesandnoble.com  

Get  Social:  @NOOKDeveloper  

Sign  up  now!  

2. Platform Quality Performance, Parity & Stability

Mobile SDK 1.8 November 2011

230 Bug Fixes

35 New APIs

30 Parity Fixes

Mobile Web – Beta iOS 5 Support

V8 for Android Q4 2011

15x 2x

Layout API Q4 2011

3. Developer Experience

Titanium Studio Q4 2011

Developer Experience •  Environment detection •  App templates •  Debugger Improvements

Declarative UI Q1 2012

On-going Improvements

API Parity

API Documentation

Updated Guides

Best Practices Guide

More Blogging

Community Support

4. Ecosystem

Titanium Studio Q4 2011

Cloud Integration •  Enterprise App Store •  RedHat’s OpenShift PaaS

Scaling Mobile Back-ends in the Cloud

with OpenShift

Issac Roth PaaS Master, OpenShift

Platform-as-a-Service

Why use a PaaS

RAPID DEPLOYMENT

ELASTIC SCALING

PAY-AS-YOU-GROW

FOCUS ON THE APP NOT THE INFRASTRUCTURE

OpenShift Platform: all without lock-in

LANGUAGES

JAVA PYTHON RUBY PHP PERL

FRAMEWORKS

CDI & JAVA EE SPRING TURBOGEARS DJANGO JSF/RICH FACES SEAM JOOMLA SYMFONY RAILS SINATRA ZEND FRAMEWORK ETC…

DATA SERVICES

MYSQL MONGODB MEMCACHE MEMBASE AMQP DELTACLOUD SIMPLECLOUD JCLOUDS

FRONT ENDS

WEB MOBILE WEB IOS ANDROID

Architecture

CLI

REST API

WEB UI

CERTIFIED CLOUD

PROVIDER

CERTIFIED CLOUD

PROVIDER

Get started for free, pay as you scale

Next  Steps  l  Sign  up  –  It's  Free  as  in  Beer!  

–  openshiN.com  -­‐  click  “Try  it!”  

l  Need  Help?  l  IRC:    freenode  #openshiN  l  Forums:  hUp://www.redhat.com/openshiN/forums    

l  Email:  openshiN@redhat.com  

appcelerator.com/red-­‐hat-­‐openshiN  

Announcing…

Open Mobile Marketplace

Open Mobile Marketplace

What

Who

Model •  70-30% split •  Set your own price (even free) •  Self-service •  a la carte purchasing

A place to buy and sell value-added assets related to the Titanium platform

•  Developers •  ISVs •  Appcelerator

50+ Modules, Design Elements,

App Templates

Appcelerator AirPrint Barcode Charts Compression GameKit In-app Purchasing OpenGL PageFlip QuickLook TVOut Styled Label SMS Box2D

ISVs Bump Magtek PayPal Urban Airship Box.net Millenial Media Twilio GetGlue AdMob Flurry

marketplace.appcelerator.com

Mobile Payments

24   140  750  

~3000  

4000  

2008   2009   2010   2011   2012   2013  

~7500  

Mobile  payments  is  happening  NOW  

PayPal  Mobile  Payment  Volume  ($M)  

How  PayPal  powers  mobile  payments  

Native applications

Titanium + Commerce

Libraries and SDKs

In-­‐app  payments    

Mobile web

Mobile Express Checkout

Browser  payments  

Tap,  Tap,  Done.    Minimal  steps  for  easier  shopping  

Partners  are  seeing  strong  results    PayPal  drives  higher  mobile  sales  

“The largest benefit to offering (PayPal Mobile) is to streamline the checkout process and offer a more simplistic view catered to one’s mobile device…”

– Neel Grover, President and CEO, BUY.COM

Testing Validates Impact Conversion Lift: Over 30% increase in Conversion (turning browsers to buyers)

Sales Lift: Double digit sales lift

Huge Relevance: Over 30% increase in Conversion (turning browsers to buyers)

Get  the  details  and  start  coding  MoneZze  Your  Mobile  Apps  Using  

•  When:  Monday,  5:20pm  •  Place:  Breakout  B  •  Speaker:  Srikanth  Nandiraju  

2012 Roadmap

Judging at 4:30pm tomorrow

CRITERIA

Depth of integration with Titanium APIs such as native user interface elements, social networking or geo-location.

Use of advanced Titanium APIs like push notifications, in-app purchasing or barcode scanning.

Utility: Is the application useful to a consumer or business person?

User Experience: Is the application easy to use? Is it graphically appealing?

Level of Innovation: Is the application unique and innovative? Does it bring new functionality to mobile devices?

Judges

Nolan Wright Appcelerator

Tony Guntharp Appcelerator

Praveen Alavilli PayPal

David Carroll Salesforce

Vispi Daver Sierra Ventures

Ryan Floyd Storm Ventures

Jolie O’Dell Venturebeat

Getting Started

Team up or go it alone

Register online at appcelerator.com/hackathon-registration

Get your Hackathon t-shirt in the foyer

Full rules and FAQs are available at codestrong.com

Start hacking!

$10,000 FIRST PRIZE

$2,500 SECOND PRIZE

$1,000 THIRD PRIZE

Top Five Apps will receive Barnes & Noble NOOK Tablets!