nitch 2 12-12

B2B Social Networkswww.nitch.biz

Michael Noble

Problems Being Solved with Nitch

1. Industry-specific collaboration for the SMB Market

2. B2B Targeting – Difficult for vendors to target

specific businesses online. Consumer-centric

environments dominate.

Micro-Targeting Consumers

Micro-Targeting Businesses

Open Platform

• Like Facebook, Nitch will have a public API for 3rd party integration

• We build links into specific Nitches for…

• Ecommerce

• Apps

• Video

• Twitter

• Deals

• We’ve also built a number of our own tools

• Vendor Reviews

• Product/Service Bidding

• Communication wall

• Search

• Our own Deals engine

• B2B Ad engine

Targeting is the Key to Revenue Generation

1. B2B Advertising

2. B2B Search Results (B2B Adwords)

3. B2B third party software applications (B2B AppStore)

4. Wholesale eCommerce aggregator (B2B Amazon Marketplace)

5. B2B Deals (B2B Groupon)

How could a vendor target their specific “niche” product or service to the right

vertical market?

The inherent organizational structure of Nitch solves this problem. We cater

each Nitch to meet the industry-specific needs of its members and vendors.

Forecast

Year 1 Year 2 Year 3 Year 4

Stats Nitches 20 50 150 250

Businesses 2,000 75,000 600,000 1,250,000

Revenue Advertising $2 $358 $8,827 $35,098

Deals $5 $160 $2,026 $6,581

Market $45 $398 $1,724 $4,113

Apps $0 $80 $2,006 $8,210

Search $0 $183 $3,598 $22,217

Subtotal $52 $1,179 $18,181 $76,219

(In thousands)

Progress

• Launched – December 2011

• 200+ businesses online

• Word of mouth. Minimal marketing

• 18 Nitches Launched

• API’s include Quixey, YouTube, Amazon, RapidBuyr,

Webstaurant Store, Twitter, PayPal

Long Term Goals

• 1M+ businesses organized into 300+ Nitches

• To be the leader in

• B2B advertising

• B2B app sales

• B2B Deals

• B2B Search Marketing

• B2B eCommerce

• To the hub for the SMB market to manage their business efficiently.

• To be the first place a business comes in the morning

Funding to Date

• $30K (self funded)

• $12K (Project Skyway tech incubator)

• $50K (Angel)

Funds Needed

• $500K*

• Pre-Money: $2M

• Use: Development, Partnerships, Marketing

*MN Angel Tax Credit Certified (25% ROI)

MBA MCS

Michael Sabir

Michael Noble

mnoble@nitch.biz

952.657.4743

nitch.biz