niraj branding ucb
Post on 20-Sep-2014
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Encountering a brand is like exploring a different world.
- Nidhi Kalyani- Nidhi Musaddi- Niraj Agarwal
- Pallavi Maheshwari- Poulomi sengupta
CHILDREN
FASHION FOR MEN
ACCESSORIES
FASHION FOR WOMEN
LIFESTYLEUNDERCOLORSFOOTWEAR
+GLAMOUR
ELEGANCE
ORIGINALITY
GLAMOURSPORTY
FASHIONPLEASURE
GLAMOUR
INNOVATIVE
LUXURY
STYLE
COMFORT
QUALITY
BRAND ESSENCE
VISSION, MISSION AND VALUES
Benetton’s foundation and guiding principals.
POSITIONING
The market space , that
Benetton wants to occupy.
PERSONILITY
What does Benetton look
like to you.
Brand Stories
Brand Stories
Brand Stories
Brand Stories
POPULAR CULTURE
CUSTOMERINFLUENCERS
THE FIRM
Brand Royalty
BRAND LIFE CYCLE(ALNILAM)
MARKET LIFE CYCLE(ALNITAK)
PRODUCT LIFE CYCLE(MINITAKA)
BRAND FUNDAMENTALS
Conceptual Definition
Brand Vision
Brand Culture
Brand Values
Brand Communication
Brand Eroders
Brand Name
Brand Promises
GraphicalElements
BrandMission
BrandPersonality
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