niraj itc foods
DESCRIPTION
Marketing case study presentation on ITC FoodsTRANSCRIPT
1
ITC Foods
(Growth & Future prospects)
- Niraj Agarwal - Nidhi Kalyani
- Nidhi Musaddi- Pallavi Maheshwari- Poulomi sengupta
Alternative Choices
• Expand its existing line of businesses.• Acquire properties in India or abroad.• Enter into unrelated businesses.• Use the existing business to enter into new
territory.
2
Foods – Leveraging the existing divisions
FoodsDivision
Hotels Division(Cuisine
expertise)
Tobacco Division(Extensive
distribution system)
Printing & Packaging Division
(State of the art packaging at cost effective rates)
3
Political Competition regulation
Tax policies
EconomicPrice sensitivityGrowth sector
SocialLifestyle
Attitudes & Beliefs
Education
TechnologyR&D
PackagingDistribution
PEST ANALYSIS OF THE FOOD INDUSTRY
SWOT ANALYSIS
5
-Unrelated diversification
-Not its core competency-Competition from organized as well as unorganized sector
SWOT
• weather forecasts• latest farming techniques• crop
insurance • market prices
CHOUPAL
Internet kiosks
sanchalaks
Agricultural produce
• Strong supply chain
management• lower net cost of procurement
benefits
PROBLEMS• Infrastructural inadequacies Power supply Telecom connectivity Bandwidth Imparting skills to the first time
internet users in remote and inaccessible areas
SOLUTIONS• Power back-up through
batteries charged by Solar energy
• Upgrading BSNL exchanges• Installation of VSAT
equipment• 24x7 helpdesks
‘E-Choupal' services today reach out to over 4 million farmers in over 40,000 villages through nearly 6500 kiosks across ten statesChoupal sagar in 2004Choupal Pradarshan Khet brings the best agricultural practices to small and marginal farmers
States covered 10 15
Villages covered 40,000 100,000
No. of e-Choupals 6,500 20,000
Farmers e-empowered 4 million 10 million
E choupal Now Next 5 year
Promising Business Idea
8
Create customer value
-Hygiene-Product Range
-Specialized-Products
Market of adequate size
-Growing Market-Target
Market :Niche, Middle -Income,
Children Families
Feasibility & Profitability
-Enough Resources-Cash Rich
-Utilization of reserves &surplus-Inter-connected
business
Sufficient Degree of Innovation
-Hygiene-Better packaging
from others-customization
Causes
• Change in people’s lifestyle• Increase in income• Acceptability towards the product• Globalization
9
Effects
• Diversify its product line• Expected break even by 2007• Utilization of existing infrastructure• Introduction of E-chaupal
10
Competition Monitor
Biscuits- Britannia,
Parle
Wheat- HLL,
Pilsbury
R 2 E- MTR,
Kohinoor
Confectionery-Perfetti,
Parle
Challenges
• Competition from unorganized sector.• Maintaining price & quality with rising
commodity prices.• VAT and taxes.
12
• Expansion in the rural markets through Chaupal Sagars
• Enter into fruit pulp market domestically
The Road ahead…“We want to become the number one foods
company in India within the next 5
years”- Mr. Ravi Naware
(CEO, Foods Division)