next-gen beacons: understanding the physical web
Post on 11-Feb-2017
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#IFCADC | #INNOVATION
@MECHASTEWART | @wonderMakr
Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER wondermakr
WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT
NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’
Mark Stewart President & Chief Innovation Officer
wonderMakr
#IFCADC | #INNOVATION
I’M “WORKING”
IN LAS VEGAS
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION
THIS WILL BE AN “INTERESTING”
SESSION
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHAT IS IT?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW DOES IT “WORK”?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW CAN YOU USE IT?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHERE IS IT GOING?
#IFCADC | #INNOVATION
OK, LET’S GET…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
“PHYSICAL”
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
WEB
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
BUT FIRST…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
WHY DO I CARE ABOUT THE
“PHYSICAL WEB”?
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION
ALSO…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION
OK. THAT’S ENOUGH. GET ON WITH IT.
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
LET’S GET…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
“PHYSICAL”
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
WEB
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHAT IS IT?
#IFCADC | #INNOVATION
“WALK UP AND USE ANYTHING”
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
EVERYTHING is just a tap away
See what’s useful or interesting
ANY object/place can broadcast
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
IT’S FRICTIONLESS
#IFCADC | #INNOVATION#physicalweb | @wondermakr
IT’S OPEN
#IFCADC | #INNOVATION#physicalweb | @wondermakr
IT’S BUILT ON TOP OF THE WEB
#IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW DOES IT “WORK”?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
APP BEACONS PHYSICAL WEB BEACONS
• Communicate only with mobile apps !
• Proprietary !
• Less data passed !
• Public signal !
• No API !
!
!
!
!
• Communicates with mobile apps and browsers !
• Open source !
• More data passed !
• Can be secured for authorized users !
• Multiple APIs
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
OMG…FREE SWAG.
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHO AM I?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GORDON MOORE
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GORDON MOORE
NUMBER OF TRANSISTORS AND RESISTORS ON A CHIP DOUBLES
EVERY 24 MONTHS
#IFCADC | #INNOVATION
BEACON LIFESPAN
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
201420152016
6 months2 years10 years
2017+ Infinite
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#IFCADC | #INNOVATION#physicalweb | @wondermakr
Future supportOS Notifications
AppsBrowsers
#IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHAT PROXY SERVICES DO
• Associate beacon with URL !
• Beacon management (schedule, range, etc.) !
• Filter unwanted URLs !
• Rank URLs (just like on the web) !
• Reporting and analytics !
!
!
!
!
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION
OK…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
LET’S GET…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
YOU SET UP ON THE
PHYSICAL WEB
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION
iOS SET UP
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
TURN BLUETOOTH ON
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SWIPE DOWN FOR NOTIFICATIONS
SWIPE LEFT FOR “TODAY” VIEW AND TAP “EDIT”
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SCROLL WIDGETS - ADD CHROME
#IFCADC | #INNOVATION#physicalweb | @wondermakr
OPT-IN TO PHYSICAL WEB
#IFCADC | #INNOVATION#physicalweb | @wondermakr
THIS PHYSICAL WEB BEACON WOULD PROBABLY BE ATTACHED TO A CAT.
#IFCADC | #INNOVATION
ANDROID SET UP
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
IT’S PROBABLY ALREADY SET UP
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
v49+
v4.4+ (Kit Kat)
#IFCADC | #INNOVATION
LET’S MAKE iOS USERS FEEL BETTER…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
+
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GO TO GOOGLE SETTINGS
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GO TO PRIVACY SETTINGSSELECT “PHYSICAL WEB”
#IFCADC | #INNOVATION#physicalweb | @wondermakr
YUP, IT’S ON
#IFCADC | #INNOVATION#physicalweb | @wondermakr
ANDROID MARSHMALLOWOPT-IN FOR RUNTIME PERMISSION
#IFCADC | #INNOVATION#physicalweb | @wondermakr
OH, HI THERE BEAUTIFUL ;)
#IFCADC | #INNOVATION#physicalweb | @wondermakr
ANDROID INSTRUCTIONS FOR GOOGLE
“NEARBY”
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GO TO GOOGLE SETTINGS
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WALK UP AND USE ANYTHING
#IFCADC | #INNOVATION
REPORTING
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW CAN YOU USE IT?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHY EXPLORE THE PHYSICAL WEB?
• The Physical Web is a new dimension of the Internet !
• It’s where the Internet of Things intersects the World Wide Web
!
• It’s the next big thing after apps !
• It’s a fundamentally new way for consumers to interact with anything
!
• It’s a platform primed for yet unimagined new innovations !
• It’s an awesome new place to develop
#IFCADC | #INNOVATION#physicalweb | @wondermakr
BENEFITS TO THE PHYSICAL WEB
#IFCADC | #INNOVATION#physicalweb | @wondermakr
“CONSUMERS”
#IFCADC | #INNOVATION#physicalweb | @wondermakr
HUMANS
FIND CONTEXTUALLY RELEVANT INFORMATION VIA A SIMPLE SWIPE
#IFCADC | #INNOVATION#physicalweb | @wondermakr
MARKETERS
NO MORE CUSTOM APPS SELF-SERVICE - FOCUS ON CONTENT
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SIMPLIFIED DEPLOYMENTS AND ADMIN - EASY INSTALLATIONS
PROJECT MANAGERS
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SIMPLIFIED MANAGEMENT FAMILIAR TOOLS FOR DEPLOYMENT
CONTENT SPECIALISTS
#IFCADC | #INNOVATION
OK…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
LET’S…
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GIVE IT A TRY
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SORRY ABOUT THAT. THE MOBILE
CONNECTION IN HERE SUCKS :(
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WASN’T THAT AWESOME?!?!
#IFCADC | #INNOVATION#physicalweb | @wondermakr
LET’S…
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SEE SOME OTHER EXAMPLES!
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GOLDEN STATE WARRIORS
#IFCADC | #INNOVATION#physicalweb | @wondermakr
CES 2016 SCAVENGER HUNT
#IFCADC | #INNOVATION#physicalweb | @wondermakr
SO MUCH MORE TO COME
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WHERE IS IT GOING?
#IFCADC | #INNOVATION#physicalweb | @wondermakr
BEACON CONNECTION TO CONTROLLABLE OBJECTS VIA WEB
WEB BLUETOOTH
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WEB APPS THAT RESPOND LIKE NATIVE APPS. FAST. RELIABLE.
PROGRESSIVE APPS
#IFCADC | #INNOVATION#physicalweb | @wondermakr
GROUPING OF RELATED BEACONS WITH COLLAPSABLE MENUS
BEACON GROUPING
#IFCADC | #INNOVATION#physicalweb | @wondermakr
#IFCADC | #INNOVATION
OK…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION#physicalweb | @wondermakr
LET’S…
#IFCADC | #INNOVATION#physicalweb | @wondermakr
WRAP THIS UP
#IFCADC | #INNOVATION
“HUGE” THANKS TO…
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
google.github.io/physical-web
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
@ScottJenson
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
AND, YOU.
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
THIS DECK WILL BE ON THE
“PHYSICAL WEB”
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
…JUST FIND ME.
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
@wonderMakr @MechaStewart
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
ANY “QUESTIONS”?
#physicalweb | @wondermakr
#IFCADC | #INNOVATION
@MECHASTEWART | @wonderMakr
Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER wondermakr
WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT
NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’
Mark Stewart President & Chief Innovation Officer
wonderMakr
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