next-gen beacons: understanding the physical web

#IFCADC | #INNOVATION

@MECHASTEWART | @wonderMakr

Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER wondermakr

WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT

NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’

Mark Stewart President & Chief Innovation Officer

wonderMakr


I’M “WORKING”

IN LAS VEGAS

#physicalweb | @wondermakr

#IFCADC | #INNOVATION#physicalweb | @wondermakr


THIS WILL BE AN “INTERESTING”

SESSION



WHAT IS IT?


HOW DOES IT “WORK”?


HOW CAN YOU USE IT?


WHERE IS IT GOING?


OK, LET’S GET…



“PHYSICAL”



WEB



BUT FIRST…



WHY DO I CARE ABOUT THE

“PHYSICAL WEB”?



ALSO…



OK. THAT’S ENOUGH. GET ON WITH IT.



LET’S GET…



“PHYSICAL”



WEB



WHAT IS IT?


“WALK UP AND USE ANYTHING”



EVERYTHING is just a tap away

See what’s useful or interesting

ANY object/place can broadcast


IT’S FRICTIONLESS


IT’S OPEN


IT’S BUILT ON TOP OF THE WEB


HOW DOES IT “WORK”?


1) BLE (Eddystone) Beacon

2) Scanning service

3) Proxy service


APP BEACONS PHYSICAL WEB BEACONS

• Communicate only with mobile apps !

• Proprietary !

• Less data passed !

• Public signal !

• No API !

!

!

!

!

• Communicates with mobile apps and browsers !

• Open source !

• More data passed !

• Can be secured for authorized users !

• Multiple APIs


OMG…FREE SWAG.


WHO AM I?


GORDON MOORE


GORDON MOORE

NUMBER OF TRANSISTORS AND RESISTORS ON A CHIP DOUBLES

EVERY 24 MONTHS


BEACON LIFESPAN



201420152016

6 months2 years10 years

2017+ Infinite



2) Scanning service

3) Proxy service


Future supportOS Notifications

AppsBrowsers



2) Scanning service

3) Proxy service


WHAT PROXY SERVICES DO

• Associate beacon with URL !

• Beacon management (schedule, range, etc.) !

• Filter unwanted URLs !

• Rank URLs (just like on the web) !

• Reporting and analytics !

!

!

!

!


OK…



LET’S GET…



YOU SET UP ON THE

PHYSICAL WEB



iOS SET UP



TURN BLUETOOTH ON


SWIPE DOWN FOR NOTIFICATIONS

SWIPE LEFT FOR “TODAY” VIEW AND TAP “EDIT”


SCROLL WIDGETS - ADD CHROME


OPT-IN TO PHYSICAL WEB


THIS PHYSICAL WEB BEACON WOULD PROBABLY BE ATTACHED TO A CAT.


ANDROID SET UP



IT’S PROBABLY ALREADY SET UP



v49+

v4.4+ (Kit Kat)


LET’S MAKE iOS USERS FEEL BETTER…



+


GO TO GOOGLE SETTINGS


GO TO PRIVACY SETTINGSSELECT “PHYSICAL WEB”


YUP, IT’S ON


ANDROID MARSHMALLOWOPT-IN FOR RUNTIME PERMISSION


OH, HI THERE BEAUTIFUL ;)


ANDROID INSTRUCTIONS FOR GOOGLE

“NEARBY”


GO TO GOOGLE SETTINGS


WALK UP AND USE ANYTHING


REPORTING



HOW CAN YOU USE IT?


WHY EXPLORE THE PHYSICAL WEB?

• The Physical Web is a new dimension of the Internet !

• It’s where the Internet of Things intersects the World Wide Web

!

• It’s the next big thing after apps !

• It’s a fundamentally new way for consumers to interact with anything

!

• It’s a platform primed for yet unimagined new innovations !

• It’s an awesome new place to develop


BENEFITS TO THE PHYSICAL WEB


“CONSUMERS”


HUMANS

FIND CONTEXTUALLY RELEVANT INFORMATION VIA A SIMPLE SWIPE


MARKETERS

NO MORE CUSTOM APPS SELF-SERVICE - FOCUS ON CONTENT


SIMPLIFIED DEPLOYMENTS AND ADMIN - EASY INSTALLATIONS

PROJECT MANAGERS


SIMPLIFIED MANAGEMENT FAMILIAR TOOLS FOR DEPLOYMENT

CONTENT SPECIALISTS


OK…



LET’S…


GIVE IT A TRY


SORRY ABOUT THAT. THE MOBILE

CONNECTION IN HERE SUCKS :(


WASN’T THAT AWESOME?!?!


LET’S…


SEE SOME OTHER EXAMPLES!


GOLDEN STATE WARRIORS


CES 2016 SCAVENGER HUNT


SO MUCH MORE TO COME


WHERE IS IT GOING?


BEACON CONNECTION TO CONTROLLABLE OBJECTS VIA WEB

WEB BLUETOOTH


WEB APPS THAT RESPOND LIKE NATIVE APPS. FAST. RELIABLE.

PROGRESSIVE APPS


GROUPING OF RELATED BEACONS WITH COLLAPSABLE MENUS

BEACON GROUPING


OK…



LET’S…


WRAP THIS UP


“HUGE” THANKS TO…



google.github.io/physical-web



@ScottJenson



AND, YOU.



THIS DECK WILL BE ON THE

“PHYSICAL WEB”



…JUST FIND ME.



@wonderMakr @MechaStewart



ANY “QUESTIONS”?



@MECHASTEWART | @wonderMakr

Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER wondermakr

WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT

NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’

Mark Stewart President & Chief Innovation Officer

wonderMakr

next-gen beacons: understanding the physical web

Technology