new zealand emergency mobile alert project€¦ · the project scope covered steps c & d of the...
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EXPECTED OUTCOMES• Allow the public appropriate time to take
action in emergencies by reducing the time to deliver alerts.
• Increase the potential to save lives and property by increasing the penetration of alerts (i.e. number of at-risk people receiving it).
• Reduce risks to emergency services staff by avoiding the need for the physical delivery of alerts in at-risk areas.
• Increase the effectiveness of alerts by targeting the right information to at-risk communities.
• Increased public confidence in the Government with regards to meeting reasonable expectations.
SCOPEThe project scope covered Steps C & D of the process for providing official warnings to the public.
FPUBLIC ACTION
Business case
New Zealand
Emergency Mobile Alert Project
objective 1Make a nationally consistent alerting capability available to all government agencies issuing critical public alerts.
objective 2Establish a reliable capability to alert at least 75 percent of the population in a defined geographical location in New Zealand.
objective 3Improve the speed of public alerting by enabling government agencies to issue and achieve delivery of an alert within 10 minutes.
WARNING PROCESSING &
PUBLISHING
C
PUBLIC NOTIFICATION
D
ATHREAT
DETECTION
BEVALUATION & DECISION
EPUBLIC
DECISION
Budget bid
Specification
Procurement
Build
Testing
Protocols
Promotion
LIVETIM
ELIN
E
2015 2016 2017 2018
option 1cell broadcasting
OPTIONS ASSESSMENTThe top 3 options identified during options assessment were:
Intrusive sound warns of alerts and enforce sound & receipt settings on handsets
User chooses sound setting and can turn app off
User chooses sound setting and can control messages
Opt-out not possible
Can choose not to have app
Opt-out not possible
Not constrained by network overload- can reach millions in seconds
Potentially constrained by network overload
Potentially constrained by network overload
CRITICAL SUCCESS FACTORS
Strategic fit & business needs
option 2location-based SMS
option 3smartphone app
No opt-in required
No opt-in required
Recipients have to download app
Potential value for money
Supplier capability & capacity
Potential affordability
Potential achievability
THE WINNING SOLUTION:
CELL BROADCASTINGOn balance, and considering assessment, user agency and Mobile Network Operators’ input, investment in a public alerting channel using cell broadcasting offered a more compelling case against the requirements.
HOW CELL BROADCASTING WORKS IN NEW ZEALANDCell Broadcast Entity
(CBE) - publishing platform
Cell Broadcast Centres (CBCs) at all 3 Mobile
Network Operators (MNOs)
LTE (4G)
UMTS (3G)
PROCUREMENT
THE HANDSET ISSUE
The main drawback of the cell broadcast option was that it was not enabled on all mobile handsets in the New Zealand market, or set to New Zealand circumstances. By adopting the CMAS Standard with one variation, this was approached in two ways:
• Software upgrade of existing devices (c.35%) by users downloading an operating system update.
• Replacement of existing devices. About 25% to 30% handsets are replaced every year in New Zealand.
Against the above, c.70% of devices are expected to be Emergency Mobile Alert (EMA)enabled, through a combination of software upgrades and replacement, by year 2 of operation.
$1.0mpromotion
$1.7minternal
costs
$8.8mvendor costs
$3.2mon-going costs per
annum
NZD$11.5 milliontotal establishment costs
PROCUREMENT 1: CELL BROADCAST CENTRES (CBCs Closed Tender - 2degrees, Spark NZ,
Vodafone NZ) - Managed Service
PROCUREMENT 2: Cell Broadcast Entity (CBE) Open Tender - Managed Service
Agency
Agency
Agency
SUPPLIER CRITERIA
10%
criteria
1. System capability fit with service requirements
weight
Fit with business objectives
20%Current system functionality and security
20%Demonstrated system performance, capacity and resilience
Quality and credibility of the supplier’s development roadmap 10%
2. Design, implementation and support capability
10%Experience of similar system deployment
15%Proposed design and implementation approach and timetable
15%Proposed support and maintenance approach and service levels
3. Pricing and contract terms
Evaluated but not
weighted
Overall affordability and value for money
Commercial and other terms and conditions
4. Information requirements
The supplier’s financial and legal positionEvaluated
but not weighted
Not constrained by privacy considerations
Privacy considerations
Not constrained by privacy considerations
PUBLIC EDUCATION CAMPAIGN
The Emergency Mobile Alert (EMA) system is to be used to issue High-Priority Alerts only. In accordance with the New Zealand Common Alerting Protocol (CAP-NZ), High-Priority Alerts are at level (a) or (b) within each of the following three criteria:
Social media posts (pre-Go Live)
PUBLIC SURVEYFollowing the live test, an independent nationwide survey of mobile phone users was undertaken by Colmar Brunton Research. The findings show that the test met our expectations in terms of reaching one third of people at launch, and that the Emergency Mobile Alert system is valued by the public.
ADSHEL bus stop advertisment (post-Go Live)
Channels
STREET & BUS STOP ADVERTISING
SOCIAL MEDIA, WEB & ONLINE ADVERTISING
NEWS MEDIA ARTICLES & INTERVIEWS
RADIO AND TELEVISION ADVERTISING
Website
Digital banners
21,628
4,728,611Number of times our EMA Facebook posts were seen (total number of impressions)
Average number of people reached by Facebook posts related to Emergency Mobile Alert (EMA)
1,090
241,984
60,957
Average number of people engaged with our EMA posts
Number of website visitors
Number of people clicking on the EMA test message link
155,666
3,088
Number of Twitter impressions of our EMA posts
Number of Twitter engagements related to EMA
4,284,115
4,123
EMA Digital banner impressions
EMA Digital Banner clicks
PARTNER AGENCIES AS ADVOCATES
USER PROTOCOLS
CERTAINTY
a. Observed: Determined to have occurred or to be ongoing
b. Likely: Probability of its occurrence greater than 50%
SEVERITY
a. Extreme: Extraordinary threat to life, health or property
b. Severe: Significant threat to life, health or property
URGENCY
a. Immediate: Responsive action should be taken immediately
b. Expected: Responsive action should be taken soon
EXAMPLE: IN A LOCAL-SOURCE
TSUNAMI
iIn addition to the 34% who received the test alert, the survey found that a further 15% (who didn’t receive the alert themselves) were near someone who did.
MINISTRY OF CIVIL DEFENCE & EMERGENCY MANAGEMENT (MCDEM) - National Warning Centre (NWC)
Upon receipt of Threat Forecast Map or Rapid Threat Evacuation Map from GNS Science/GeoNet that includes at least one coastal region with land inundation.
Upon receipt of a further Threat Forecast Map or Rapid Threat Evacuation Map from GNS Science/GeoNet that increases or decreases the number of coastal regions with land inundation.
Upon advice from GNS Science/GeoNet that immediate threat has passed.
Issue EMA to those coastal regions that are subject to a land threat telling people to evacuate from coastal areas.
Issue EMA with updated locations to the new and old coastal regions telling people to evacuate from coastal areas.
Teleconference between MCDEM and CDEM Groups to agree further EMA messaging and responsibility for issuing.
CDEM GROUPS (Local Authorities)
If at least one coastal region with land inundation in their Group, issue EMA to those coastal regions with the locally appropriate evacuation messages, after the EMA issued by MCDEM, supporting that national message.
If at least one coastal region with land inundation in their Group, issue EMA to new and old coastal regions with the locally appropriate evacuation messages, after the EMA issued by MCDEM, supporting that national message.
Teleconference between MCDEM and CDEM Groups to agree further EMA messaging and responsibility for issuing, including cancellations.
Social media & web statistics (Oct - Dec 2017)
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