EXPECTED OUTCOMES• Allow the public appropriate time to take

action in emergencies by reducing the time to deliver alerts.

• Increase the potential to save lives and property by increasing the penetration of alerts (i.e. number of at-risk people receiving it).

• Reduce risks to emergency services staff by avoiding the need for the physical delivery of alerts in at-risk areas.

• Increase the effectiveness of alerts by targeting the right information to at-risk communities.

• Increased public confidence in the Government with regards to meeting reasonable expectations.

SCOPEThe project scope covered Steps C & D of the process for providing official warnings to the public.

FPUBLIC ACTION

Business case

New Zealand

Emergency Mobile Alert Project

objective 1Make a nationally consistent alerting capability available to all government agencies issuing critical public alerts.

objective 2Establish a reliable capability to alert at least 75 percent of the population in a defined geographical location in New Zealand.

objective 3Improve the speed of public alerting by enabling government agencies to issue and achieve delivery of an alert within 10 minutes.

WARNING PROCESSING &

PUBLISHING

C

PUBLIC NOTIFICATION

D

ATHREAT

DETECTION

BEVALUATION & DECISION

EPUBLIC

DECISION

Budget bid

Specification

Procurement

Build

Testing

Protocols

Promotion

LIVETIM

ELIN

E

2015 2016 2017 2018

option 1cell broadcasting

OPTIONS ASSESSMENTThe top 3 options identified during options assessment were:

Intrusive sound warns of alerts and enforce sound & receipt settings on handsets

User chooses sound setting and can turn app off

User chooses sound setting and can control messages

Opt-out not possible

Can choose not to have app

Opt-out not possible

Not constrained by network overload- can reach millions in seconds

Potentially constrained by network overload

Potentially constrained by network overload

CRITICAL SUCCESS FACTORS

Strategic fit & business needs

option 2location-based SMS

option 3smartphone app

No opt-in required

No opt-in required

Recipients have to download app

Potential value for money

Supplier capability & capacity

Potential affordability

Potential achievability

THE WINNING SOLUTION:

CELL BROADCASTINGOn balance, and considering assessment, user agency and Mobile Network Operators’ input, investment in a public alerting channel using cell broadcasting offered a more compelling case against the requirements.

HOW CELL BROADCASTING WORKS IN NEW ZEALANDCell Broadcast Entity

(CBE) - publishing platform

Cell Broadcast Centres (CBCs) at all 3 Mobile

Network Operators (MNOs)

LTE (4G)

UMTS (3G)

PROCUREMENT

THE HANDSET ISSUE

The main drawback of the cell broadcast option was that it was not enabled on all mobile handsets in the New Zealand market, or set to New Zealand circumstances. By adopting the CMAS Standard with one variation, this was approached in two ways:

• Software upgrade of existing devices (c.35%) by users downloading an operating system update.

• Replacement of existing devices. About 25% to 30% handsets are replaced every year in New Zealand.

Against the above, c.70% of devices are expected to be Emergency Mobile Alert (EMA)enabled, through a combination of software upgrades and replacement, by year 2 of operation.

$1.0mpromotion

$1.7minternal

costs

$8.8mvendor costs

$3.2mon-going costs per

annum

NZD$11.5 milliontotal establishment costs

PROCUREMENT 1: CELL BROADCAST CENTRES (CBCs Closed Tender - 2degrees, Spark NZ,

Vodafone NZ) - Managed Service

PROCUREMENT 2: Cell Broadcast Entity (CBE) Open Tender - Managed Service

Agency

Agency

Agency

SUPPLIER CRITERIA

10%

criteria

1. System capability fit with service requirements

weight

Fit with business objectives

20%Current system functionality and security

20%Demonstrated system performance, capacity and resilience

Quality and credibility of the supplier’s development roadmap 10%

2. Design, implementation and support capability

10%Experience of similar system deployment

15%Proposed design and implementation approach and timetable

15%Proposed support and maintenance approach and service levels

3. Pricing and contract terms

Evaluated but not

weighted

Overall affordability and value for money

Commercial and other terms and conditions

4. Information requirements

The supplier’s financial and legal positionEvaluated

but not weighted

Not constrained by privacy considerations

Privacy considerations

Not constrained by privacy considerations

PUBLIC EDUCATION CAMPAIGN

The Emergency Mobile Alert (EMA) system is to be used to issue High-Priority Alerts only. In accordance with the New Zealand Common Alerting Protocol (CAP-NZ), High-Priority Alerts are at level (a) or (b) within each of the following three criteria:

Social media posts (pre-Go Live)

PUBLIC SURVEYFollowing the live test, an independent nationwide survey of mobile phone users was undertaken by Colmar Brunton Research. The findings show that the test met our expectations in terms of reaching one third of people at launch, and that the Emergency Mobile Alert system is valued by the public.

ADSHEL bus stop advertisment (post-Go Live)

Channels

STREET & BUS STOP ADVERTISING

SOCIAL MEDIA, WEB & ONLINE ADVERTISING

NEWS MEDIA ARTICLES & INTERVIEWS

RADIO AND TELEVISION ADVERTISING

Facebook

Website

Twitter

Digital banners

21,628

4,728,611Number of times our EMA Facebook posts were seen (total number of impressions)

Average number of people reached by Facebook posts related to Emergency Mobile Alert (EMA)

1,090

241,984

60,957

Average number of people engaged with our EMA posts

Number of website visitors

Number of people clicking on the EMA test message link

155,666

3,088

Number of Twitter impressions of our EMA posts

Number of Twitter engagements related to EMA

4,284,115

4,123

EMA Digital banner impressions

EMA Digital Banner clicks

PARTNER AGENCIES AS ADVOCATES

USER PROTOCOLS

CERTAINTY

a. Observed: Determined to have occurred or to be ongoing

b. Likely: Probability of its occurrence greater than 50%

SEVERITY

a. Extreme: Extraordinary threat to life, health or property

b. Severe: Significant threat to life, health or property

URGENCY

a. Immediate: Responsive action should be taken immediately

b. Expected: Responsive action should be taken soon

EXAMPLE: IN A LOCAL-SOURCE

TSUNAMI

iIn addition to the 34% who received the test alert, the survey found that a further 15% (who didn’t receive the alert themselves) were near someone who did.

MINISTRY OF CIVIL DEFENCE & EMERGENCY MANAGEMENT (MCDEM) - National Warning Centre (NWC)

Upon receipt of Threat Forecast Map or Rapid Threat Evacuation Map from GNS Science/GeoNet that includes at least one coastal region with land inundation.

Upon receipt of a further Threat Forecast Map or Rapid Threat Evacuation Map from GNS Science/GeoNet that increases or decreases the number of coastal regions with land inundation.

Upon advice from GNS Science/GeoNet that immediate threat has passed.

Issue EMA to those coastal regions that are subject to a land threat telling people to evacuate from coastal areas.

Issue EMA with updated locations to the new and old coastal regions telling people to evacuate from coastal areas.

Teleconference between MCDEM and CDEM Groups to agree further EMA messaging and responsibility for issuing.

CDEM GROUPS (Local Authorities)

If at least one coastal region with land inundation in their Group, issue EMA to those coastal regions with the locally appropriate evacuation messages, after the EMA issued by MCDEM, supporting that national message.

If at least one coastal region with land inundation in their Group, issue EMA to new and old coastal regions with the locally appropriate evacuation messages, after the EMA issued by MCDEM, supporting that national message.

Teleconference between MCDEM and CDEM Groups to agree further EMA messaging and responsibility for issuing, including cancellations.

Social media & web statistics (Oct - Dec 2017)