new tools for local marketing

NEW TOOLS FOR LOCAL MARKETING

The landscape is changing.

Geographically target the Web

Search engine optimization Web advertising The mobile web Blogging Social media Putting it all together

SEO for local business

Google Matters Google Places Incoming links Lots of quality content Video On page factors

Web advertising for local business

Google Adwords Target key words and phrases Target geographic areas Set tight budgets

Facebook The revolution Pinpoint targeting Fan pages Opening the lines of communication

The Mobile Web Revolution

2013 – more people will visit websites from a phone than from a desktop computer. – Gartner Group

The GPS is the key Search by voice Click to call Ads can target smart phones

Social media for local business

Services that I actually use Yelp Twitter Facebook

Services that are hot but not for me FourSquare Google Buzz GoWalla

What is a blog?

A user-friendly website. Systematically develop deep

content. Stay in touch with your customers. Produce an RSS News Feed. Your market can subscribe.

What is an RSS news feed?

RSS stands for “Really Simple Syndication.”

An efficient way for you to use the Net to distribute timely information.

The old way

Boo!

The new way

Yay!

Lots of ways to subscribe

Email News Reader Twitter Facebook

Building your subscriber base

In-Store Facebook Traditional Advertising

Putting it all together

Content Management Wordpress Drupal Joomla!

Subscription Management Feedburner Mailchimp

Conclusion

SEO for local business Web advertising for local business The mobile web Blogging Social media for local business Putting it all together

Resources

http://thomasbrunt.com http://understandingyourwebsite.co

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