new product launch

Group Members:

•WINNIE MANOJ

•STEFFY THOMAS

•ROHIT SHETTY

•TINA COUTINHO

•PRATIK SHETTY

•NILOFER KHAN

Future Conservative Technologies

Our Company Logo

Our Company tagline

“Un-Blok”

AIM

•To harness green and clean renewable energy sources for environment benefits.

•To conserve & promote Energy Efficiency & Energy Conservation measures.

• To maintain balance between human needs and environment

INTRODUCTIO

N

PROBLEM

What is it ??....• Any improperly disposed electronics can be classified as E-Waste.

• E-Waste needs to be reduced for a cleaner tomorrow.

The Issue

• Breakneck speed of the modern

world at developing new

technologies.

• The recycling procedures used in

disposal centers in rural India lead

to toxic materials.

• This practice occurs all over the

world.

• There are many harmful materials

used in modern consumer

electronics.

Map of e-waste recycling countries

Reason

Electronic devices are not

designed to last

Phonebloks

What is a Phoneblok???..

•Smartphone made up of smart

modular elements.

• Minimize electronic waste.

• This concept is has been

compared to Lego building

blocks.

Why a Phoneblok??....

•It allows people to tinker with their phone.

•It’s essentially a very similar concept to the way

we upgrade our PCs. 

•Phonebloks works on the premise that everyone

is different and has different needs from their

smartphone too.

•You can add extra storage to many smart

phones now, but you can’t upgrade much else –

certainly not the camera, processor or the

screen.

•The market of electronic devices is growing rapidly, but it feels like we are building disposable stuff.

• Every time we make something new we completely throw away the old one. Imagine all the good displays, bluetooths and speakers we have thrown away.it's time to set up a universal modular platform that companies work on together.

WORKING

- Each device consists of a motherboard drilled with holes.

- On the front, you can mount a detachable display.

- On the back are all of the hardware features that make the phone work, such as the battery and mobile antenna.

Working:THE BASE

The holes in the motherboard contain electrical connectors, which form a circuit with the conductive pins of the blocks, creating a fully functional -- and fully upgradeable -- phone.

WORKING:The Connectors

Instead of having a fixed specification, you can tailor-make your own phone using ‘bloks’ – individual modules such as cameras, processors and batteries – to suit your needs.

Blocks

PRACTICAL APPLICATIONS1) Person with a cloud storage

PRACTICAL APPLICATIONS2)Person interested in photography

PRACTICAL APPLICATIONS3) Music Lover

BLOCKSTORE

Block store will be similar to app store

Final verdit

Phonebloks is a phone made to upgrade and repair; it's a phone worth keeping. Usually we throw it away after a couple of years. But this one is made to last.

Competitive review

Marketing Strategies

Focus is mainly towards early adopters of new technology.

Targeted towards metropolitan cities in India.

Giving a tough competition to smart phones.

Creating a hype in the market.

Advertising

Create a hype in the market by the tagline:

“ Un-Blok”

Out-of-the-box and quirky techniques.

Ads on Televisions

Ads on channels like CNN,NDTV

profit, etc

Non Conventional Advertising

Ads on Hoardings

Ads on Newspapers

Posters

Ads on BEST buses

Brand Ambassador

RAJIV MAKHNI

Budget Preparation

MEDIA INSERTION SIZE PLACE RATE(in Rs) PAGE AMOUNT

SPORTS, BUSINESS & FASHION MAGAZINE

1 month Full page

Mumbai,Delhi and Chennai city

33000 per page 4 page 5,28,000

SMALL HORDINGS & BOARDS

10 Days Full Board

Mumbai, Delhi,Chennai.

200000 per day 4 hoardings

80,00,000

Social Net.Sites(Fb & yahoo)

1000 views/ $ 2.99

2,99,000

TOTAL 88,28,0000

Music Channels Mon-Sat (13:00-17:00)

Duration – 15 seconds

Spot- 2

Rate/10 sec – 1,65000

Total budget for the series- 3,30,000

Television Advertisement

CNBC & other news channels

Mon-Fri (13:00 - 15:30 )

Duration – 15 seconds

Spot- 2

Rate/10 sec – 1,36,000

Total budget for the serial = 2,72,000

TOTAL BUDGET88,28,000 + 3,30,000 + 2,72,000

= 94,30,000

PricingPARTICULARS PRICE IN RUPEES

Slim phone body 7,210

Snapdragon mobile processors 5800

Long lasting Battery (2 years warranty)

900

Internal memory (1TB) 3620

49 Mp Camera 12,909

Display 7800

Speakers 4800

Bluetooth 1600

Wifi 2600

MVAT 2360

Total 49,599

Promotion

Aggressive advertising will be done to create awareness among the Indian people.

Series of print ads in magazines.Advertising on TV channels showing proper

demonstration and effectiveness of the product will be made.

Higher emphasis on advertising using internet and social media channel.

Innovation

Phonebloks is a smart phone made up of modular elements. 

The modular design is intended to minimize electronic waste

Its easy to tear the Sachet & easy to open the tube.

Geographic Segmentation

Products are being targeted towards urban cities of Mumbai and Delhi.

Demographic Segmentation

Age factor is taken into consideration

Income – Middle ,Upper Middle and Hi-net worth Consumer

Occupation- Student ,Working professionals and business individuals.

BEHAVIOURAL SEGMENTATION

BEHAVIORAL SEGMENTATION is done on basis of

Benefits – To reduce e-waste.

Attitude towards product- Enthusiastic & positive

Positioning Strategy

Cell Ltd will be positioned as a mobile phone with unique feature

The product can be seen by consumer as a smart and eco-friendly product symbolizing easy-to-use.

Promotion campaigns & distribution strategy will help to achieve these above mentioned objectives.

Point of parity: Customers can easily associate themselves with the product as a product made only for tech-savvy and eco-concious generation.

Market Research

Market Size

India is capable of making all components of mobile phones

28 million units every year are produced growing at 30 % per annum

Samsung covers 80% of the market shares in all over India.

STRENGHTS

It’s a Smartphone which has modular elements

At lower cost A strong Punch Line It can be upgraded

easily Manage demand Commitment to

excellence Excellent customer

service

Weakness :

It might be difficult to divert peoples mind from other smart phones

Colour Limitation

Opportunities :

Expand in other countries were we can gain more customers

Maintain exclusivity of the brand

Fast growing youth presents growth opportunity

Tie up with fashion houses and special schemes for youth

Threats :

Tough competition from Apple & Samsung

Youth segment is price sensitive

Inclusion of new features in phonebloks

Higher Advertisements

More new colours

Future Plan

www.google.com

www.wikipedia.com

Bibliography