new product development for microsoft

New Product Development Process

By: Bilal MaqboolRoll : 019

MBA (3.5) Reg

History OF MicrosoftMicrosoft is a multinational computer

technology corporation. The history of Microsoft began on April 4,

1975, when it was founded by Bill Gates and Paul Allen.

Its current best-selling products are, Microsoft Windows Operating SystemMicrosoft Office Microsoft Surface

Idea Generation:Video portal (gaming)Security threatCollege Joy Land Calculator (GUI)Computer unique

(single handle) E-book LockEducation channel

(24/7)Cell phone

Garments ChocolateAirlineRestaurantMicrosoft touch and

get storeCarMicrosoft auto shut

down energy saversElectronic Cosmetic

kitLanguage converterCoding Slate

Idea ScreeningMicrosoft Surface was the first major

initiative by Microsoft to integrate its Windows operating system with its own hardware in 2012

So that’s why I have selected these type of ideas

To increase it’s Product range

Idea Screening:We Have selected 10 ideas from the above 20 ideas These

ideas areVideo portal (gaming) From all over the world anyone can upload their video. Video content should follow privacy rules. No abusive content or such a content which hit any

religion sentiments.Anyone can play their desire game on this and can take

part in game competitions.Security threat Privacy issues For online security. People get hacked and infected with viruses. Hackers gain access to their PC's and use them in a

cyber crime. To get rid of this a browser which contain all security

parameters to avoid cyber crime.

Calculator (GUI)Different from other

Calculate. It’s a graphical

calculatorYou can save your

desire result into it. Built in space &

memory stick. Uses Wifi On line help

Computer unique (single handle)

Work on low volts When phase of

electricity are missing

Work for 1 hour It uses bettery

E-book It contains every

Famous book It’s in a book shape Touch systemLink up to the

internetDownload from storeAuto new book

update

Education channel (24/7)

A channel which provides you a total IT lecture and keep you updated with technology

Microsoft touches and get stor

All the products displayed in the racks are not real

Products are displayed on the LCDs

Just touch your desired product and get it from the counter.

Microsoft auto shut down energy

savers You can set a timer

for ON and OFF Heat sensors when

nobody in the room auto shuts down the saver,

Voice sensor for ON and OFF

Language converter Potable Language

converter Can convert any

language Voice RecognationSpeaks the

converted words Teach you how to

speak a new language

Coding slate Teach you three

types of coding Beginner Intermediate ProFor becoming

professional software developers

Concept Development & Testing For the concept Development and Testing I

have selected these ideas

They reflect the main idea of the company

Calculator (GUI)Language converterE-bookCoding slateMicrosoft auto shut down energy savers

Marketing Strategy DevelopmentCalculator (GUI)We have selected this due to its unique features. It is a

first Calculator in market which provide GUI. It can allow you to save you arithemetic results in it and allow you to make your own formulas. You can get connected to internet and join mathematics communities to solve your problems related to your study. It provide you 4Gb built in memory where you can save your daily routine expenses.

Brand name is SURFACE GUI CALCULATOR. It will be available on all online shopping stores, all retailer worldwide and you can get it on your home by paying on delivery.

Language Converter Brand name is SURFACE LANGUAGE

CONVERTER. It will be available on all online shopping

stores All retailer worldwide and you can get it on

your home by paying on delivery.

Coding SlateBrand name SURFACE CODING SLATE . It will be available on all online shopping

stores All retailer worldwide and you can get it on

your home by paying on delivery.

We have rejected these two due to following reasons.

E-book Its good feature is that’s

you can read any book on it but fist you have to purchase it.

Now the things is all over the world book readers are not in majority.

There are few peoples whom hobbies is book reading.

So if we keep this point in mind our E-Book can not survive in market.

Auto Shutdown Saver It allow you to save

your electricity but its production cost is not economical.

It has sensors in it which are not economical

So due to this average men will not be unable to purchase it.

Business Analysis

MICROSOFT GUI Calculator We conducted online and written surveys in

colleges and universities. After taking this we came to know that it is the

need of every student due to its unique features. They showed us positive response regarding to this.

They assure us to buy it on launching day.Its initial production cost will be low and sale will

be high. Its purchasing price will be economical.

MICOROSOFT Language Converter

We concducted online survey and also written survey on airports and in different contries.

After taking this we came to know that it is the need of the peoples business man living away from the native countries.

Its initial production cost will be low and sale will be high. Its purchasing price will be economical.

REJECTED We reject the coding

slate due to the lack of interest of an average person. It is the only need of the computer students. Due to this we will be unable to get the desired profit.

ManufacturingWe can give order to a Chinese company To build its structure or body Because now a day’s every sound

organization manufactures their products from china on contract basis

Because it is economical Software which is installed in it manufacture

by our organization.

CommercializationTo make it people product we will try each

and every strategy to make it people product.We do online advertisement and we can hire

actors to promote our products on TV channels.

Availability of our product on all online stores and all good retailers worldwide.