new product development for microsoft
DESCRIPTION
New Product Development Process for MicrosoftTRANSCRIPT
New Product Development Process
By: Bilal MaqboolRoll : 019
MBA (3.5) Reg
History OF MicrosoftMicrosoft is a multinational computer
technology corporation. The history of Microsoft began on April 4,
1975, when it was founded by Bill Gates and Paul Allen.
Its current best-selling products are, Microsoft Windows Operating SystemMicrosoft Office Microsoft Surface
Idea Generation:Video portal (gaming)Security threatCollege Joy Land Calculator (GUI)Computer unique
(single handle) E-book LockEducation channel
(24/7)Cell phone
Garments ChocolateAirlineRestaurantMicrosoft touch and
get storeCarMicrosoft auto shut
down energy saversElectronic Cosmetic
kitLanguage converterCoding Slate
Idea ScreeningMicrosoft Surface was the first major
initiative by Microsoft to integrate its Windows operating system with its own hardware in 2012
So that’s why I have selected these type of ideas
To increase it’s Product range
Idea Screening:We Have selected 10 ideas from the above 20 ideas These
ideas areVideo portal (gaming) From all over the world anyone can upload their video. Video content should follow privacy rules. No abusive content or such a content which hit any
religion sentiments.Anyone can play their desire game on this and can take
part in game competitions.Security threat Privacy issues For online security. People get hacked and infected with viruses. Hackers gain access to their PC's and use them in a
cyber crime. To get rid of this a browser which contain all security
parameters to avoid cyber crime.
Calculator (GUI)Different from other
Calculate. It’s a graphical
calculatorYou can save your
desire result into it. Built in space &
memory stick. Uses Wifi On line help
Computer unique (single handle)
Work on low volts When phase of
electricity are missing
Work for 1 hour It uses bettery
E-book It contains every
Famous book It’s in a book shape Touch systemLink up to the
internetDownload from storeAuto new book
update
Education channel (24/7)
A channel which provides you a total IT lecture and keep you updated with technology
Microsoft touches and get stor
All the products displayed in the racks are not real
Products are displayed on the LCDs
Just touch your desired product and get it from the counter.
Microsoft auto shut down energy
savers You can set a timer
for ON and OFF Heat sensors when
nobody in the room auto shuts down the saver,
Voice sensor for ON and OFF
Language converter Potable Language
converter Can convert any
language Voice RecognationSpeaks the
converted words Teach you how to
speak a new language
Coding slate Teach you three
types of coding Beginner Intermediate ProFor becoming
professional software developers
Concept Development & Testing For the concept Development and Testing I
have selected these ideas
They reflect the main idea of the company
Calculator (GUI)Language converterE-bookCoding slateMicrosoft auto shut down energy savers
Marketing Strategy DevelopmentCalculator (GUI)We have selected this due to its unique features. It is a
first Calculator in market which provide GUI. It can allow you to save you arithemetic results in it and allow you to make your own formulas. You can get connected to internet and join mathematics communities to solve your problems related to your study. It provide you 4Gb built in memory where you can save your daily routine expenses.
Brand name is SURFACE GUI CALCULATOR. It will be available on all online shopping stores, all retailer worldwide and you can get it on your home by paying on delivery.
Language Converter Brand name is SURFACE LANGUAGE
CONVERTER. It will be available on all online shopping
stores All retailer worldwide and you can get it on
your home by paying on delivery.
Coding SlateBrand name SURFACE CODING SLATE . It will be available on all online shopping
stores All retailer worldwide and you can get it on
your home by paying on delivery.
We have rejected these two due to following reasons.
E-book Its good feature is that’s
you can read any book on it but fist you have to purchase it.
Now the things is all over the world book readers are not in majority.
There are few peoples whom hobbies is book reading.
So if we keep this point in mind our E-Book can not survive in market.
Auto Shutdown Saver It allow you to save
your electricity but its production cost is not economical.
It has sensors in it which are not economical
So due to this average men will not be unable to purchase it.
Business Analysis
MICROSOFT GUI Calculator We conducted online and written surveys in
colleges and universities. After taking this we came to know that it is the
need of every student due to its unique features. They showed us positive response regarding to this.
They assure us to buy it on launching day.Its initial production cost will be low and sale will
be high. Its purchasing price will be economical.
MICOROSOFT Language Converter
We concducted online survey and also written survey on airports and in different contries.
After taking this we came to know that it is the need of the peoples business man living away from the native countries.
Its initial production cost will be low and sale will be high. Its purchasing price will be economical.
REJECTED We reject the coding
slate due to the lack of interest of an average person. It is the only need of the computer students. Due to this we will be unable to get the desired profit.
ManufacturingWe can give order to a Chinese company To build its structure or body Because now a day’s every sound
organization manufactures their products from china on contract basis
Because it is economical Software which is installed in it manufacture
by our organization.
CommercializationTo make it people product we will try each
and every strategy to make it people product.We do online advertisement and we can hire
actors to promote our products on TV channels.
Availability of our product on all online stores and all good retailers worldwide.