new marketing summit: collective creativity and gen y: using web 2.0 to enhance internal...

Post on 07-Dec-2014

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Social media has shaped more than just advertising, marketing, and PR - it's changed the way we communicate inside our organization. This session will explore how Web 2.0 has fundamentally altered the way employees share ideas and obtain information at work. Learn best practices for tapping into the social minds of Gen Y employees as well as how to leverage the collective creativity of your team.

TRANSCRIPT

Collective Creativity & Gen Y

Tim Youngtwitter.com/timyoung

Using Web2.0 to Enhance Internal Communications

Organizational Structure ≠

Communication Structure

asynchronous communication

Tokyo Subway

Pinpoint the location of information

silos are evil

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