new era ag “managing information overload”. profit income yield marketing expenses input costs...

NEW ERA AG

“MANAGING INFORMATION OVERLOAD”

PROFIT

Income Yield

Marketing

Expenses• Input costs

– Seed– Fertilizer– Crop protection– Equipment / fuel– Misc

PRECISION AGRICULTURE

• Uses technology to achieve the highest return for each acre on your farm.

PASTLOOK FAMILIER ?

PAST

• PRINTOUTS OF MAPS & DATA IN BINDERS• MANUAL ENTRY OF ALL DATA• NO CONNECTION OF DATA FROM ALL

SOURCES– Soil test results, soil type map, prescription maps,

as planted maps, as applied maps, scouting reports, yield maps, etc

NEXT YEAR

• ALL INFORMATION IN ONE PLACE– ALL ACTIVITES IN EVERY FIELD• As planted maps with variety and treatments• Soil type maps (with test results)• Prescription maps• As applied maps (fertilizer, pesticides, etc.)• Scouting reports • Yield maps and data• Summary reports by grower and field

NEXT YEAR

Communicate with any controller • Raven Slingshot• New Leader • Deere AgLogic• Trimble / CNH ConnectedFarm• Hemisphere Satloc• Other

CDMS Confidential

Model

PCA

Lab Results/Recommendations

Fertilizer Applications (VR or Field)

Planting Event (VR or single hybrid/rate)

Irrigation/Weather

Crop Protection Application(s)

Custom or Grower As Applied Data

Scouting/Sampling (PDA)

Yield/Harvest Data

Field ID/Name, Geo-Referenced, Crop, Acres

SAMPLE MAPS

NEXT YEAR

• AVAILABLE AT ANYTIME AND ANYWHERE!– Updated in real time &

linked to existing controlers

– Use maps and GPS for scouting/sampling

– Ipad/Android App coming 1st qtr 2013

– Can be modified in the field• Example

NEXT STEP

• Give you mobile access • Shared data• Wireless delivery of maps

to and from the field

FUTURE

Infrared Imagery GPS Guided Equipment

Specialized crop traits