new developments in social media

New Developments in Social Media

Columbia Chamber of Commerce ~ December 9, 2014

talking points

● introduction● presentation style● combination of

what’s new and tips/resources

● sharing information

Which Social Media Platform Is Right For Your Business?

facebooktwitterinstagramgoogle+pinterestlinkedin

find the one or

two platforms

which provide

the best return

on investment

and devote

time and

energyhttp://bit.ly/19ToRhs

NEW: Facebook Groups: Now there's an app for thatFacebook is breaking out yet another feature into a standalone app.

The social network rolled out Facebook Groups, an app to help users stay in touch with all of their Facebook groups and find new ones.

http://mashable.com/2014/11/18/facebook-groups-app/

TIP

Facebook “Save for Later”

Tumblr and Pinterest?Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by TechCrunch. Meanwhile, Facebook's active users grew by just 2%. (November, 2014)

http://mashable.com/2014/11/26/tumblr-pinterest-fast-growing

To Follow or Friend...

KEEPING UP: Everything You Need To Know About Social Payments

“Two major questions that remain are whether the social payment trend will actually take off, and if it does, what form it will take. Currently, social payment branches out into two major categories: peer-to-peer transfers and online purchases. Snapcash is testing the waters in the former category, while Twitter made a foray into e-commerce earlier this fall.” http://blog.hootsuite.com/social-payments

What is Social Video and why is it important?

34% of Millennials Watch More Online Video Than TV

A Guide to Social Video, and Where it Fits in Your Marketing Plan

http://blog.hootsuite.com/how-to-use-social-video-for-marketing/

Vine app updateVine upgraded its app to include a "favorite" option, so you can make sure that you see any and all videos from your most treasured Vine users.

http://on.mash.to/1pjW7FU

Facebook Poised to Surpass YouTube in Direct Video Uploads

The chart shows that in January, direct video uploads to YouTube outnumbered those to Facebook by nearly 200%. Just six months later, however, Facebook had closed that gap to less than 15%, an amazingly rapid advance.

http://www.socialmediaexaminer.com/facebook-to-

overtake-youtube-new-research/

TIP: create a twitter photo collage

TIP: download linkedin connections

You can download into a spreadsheet—via a number of different formats—a full list of your connections, including their name, current title, current company name, and email address. Click on Connections in the top menu at LinkedIn, then click the gear icon that appears in the top, right corner of your connections page. In the advanced settings, the first option will be to Export LinkedIn Connections.

Facebook Privacy Updates

● January 1, 2015● Privacy Basics

o proves more information on untagging, unfriending, and blocking

o privacy “checkup”o selecting audienceo what others see about youo how others interact with youo what you see

https://www.facebook.com/about/terms-updates

thank you!

Dr. Curtis R. RogersCommunications Director803-734-8928crogers@statelibrary.sc.gov