developments in media

7/30/2019 Developments in Media

1/57

Emerging New Media

The speed of rotation of Earth around Sun has

not changed in last 10000 years.

Speed of Life has become faster 10000 times

in last just 1000 years.

Change is the only thing constant .

Change. Change. Change !!!


2/57

Outbound Marketing


3/57

Outbound Marketing is Broken

800-555-1234Annoying

Salesperson
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4/57

Marketing Has Changed

1950 - 2000 2000 - 2050


5/57

Herald the Inbound Marketing

Blog SEO Social Media
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6/57

Inbound Marketing

Convert

Get Found

Get Found

Publish

Promote

Optimize

Convert

Test

Target

Nurture

Process ToolsGet Found Content Mgmt

Blogging

Social Media

SEO

Analytics

Convert

Offers

Landing Pages Email

Lead Intelligence

Lead Mgmt

Analytics


7/57


8/57

Social Media

Social media is media designed to be

disseminated through social interaction,

created using highly accessible and scalablepublishing techniques.


9/57

Social Media

An ongoing conversation thats happening RIGHT

NOW

A promotional channel for content distribution

A long term return on efforts A steady stream of information for:

Research

Feedback Building Relationships


10/57

Current Statistics

3 out of 4 people use social networksregularly

Social media has overtaken email as the

#1 activity on the web,

Social media occupies 17% of all web

usage

There are over 200 million blogs


11/57

900,000 blog posts every day

34% post opinions about companies,

brands, and products 93% of social media users believe

companies should have a presence in

social media.

Current Statistics


12/57

Social Media Platforms

Facebook

Of 400 Million users, 20 Million join

fan pages every day

5 Billion links, photos, and videos

are shared on Facebook every day

Average user has 130 friends on

the site


13/57

Average user visits the site 40

times per month

Average user spends an 23

minutes (23:20 to be precise) on

each visit

Average user is connected to 80

community pages, groups and

events


14/57

Average user creates 90 pieces ofcontent each month

200 million people access Facebook

via a mobile device each day More than 30 billion pieces of

content are shared each day

Users than access Facebook onmobile devices are twice as active

on Facebook compared to non-

mobile users


15/57

Facebook generates a staggering

770 billion page views per month

Fastest growing segment on

Facebook is 35 years and older

Average user sends 8 friend

requests per month

Average user spends an average

15 hours and 33 minutes on

Facebook per month


16/57

Social Media Platforms: Twitter

Over 80 Million users

80% of Twitter usage happens off

of twitter.com

Over 10 Million updates per day


17/57

Social Media Platforms

2nd largest search engine onthe web

4th largest site on the web

13 hours of video uploaded toYouTube every minute

9.5 Billion videos streamed

online in April, 2011, YouTubemade up 58%

Over 1 Billion views per day


18/57

How is Social Media used?

Customer Service

Product/Service Feedback

Industry Networking Promotions/Contests

News, company updates

Internal Collaboration


19/57

DSK Builders, reverting to social media


20/57


21/57


22/57

Some Statistics

1. 20 percent of searches on Google eachday have NEVER been searched for

before.

2. There are more than 3.5 billion pieces ofcontent (web links, news stories, blog

posts, etc.) shared each week on

Facebook.

3. 43 percent of all online consumers are

social media fans or followers


23/57

4. 53 percent of people on

Twitter recommend companies or theirproducts in their tweets.

5. The average American internet user

watches 30 minutes of video online perday.

Some Statistics


24/57

6. 35 hours of video footage is uploaded to

YouTube every minute

7. 56 percent of LinkedIn's 100 million users

are outside of the United States.

8. Every day, 2,300 new Wikipedia articles are

created, adding to its 17 million articles, withcontributions from 91,000 active contributors

Some Statistics


25/57

9. 1.4 million new blog posts are created every day

10. 200 million Facebook users access the servicefrom a mobile device.

11. There are more than 5 billion photos on Flickr12. 45 million people view SlideShare presentations

each month.

13. $3.08 billion will be spent to advertise on socialnetworking sites in 2011, a 55 percent increaseover 2010

Some Statistics


26/57

Social Media -Reach

Social media are by their very nature more

decentralized, less hierarchical, anddistinguished by multiple points of

production and utility.


27/57

Social Media Accessibility

Social media tools are generally available to thepublic at little or no cost.


28/57

Social Media Usability

Most social media production does not

require specialized skills and training, or

requires only modest reinterpretation ofexisting skills;

In theory, anyone with access can operate the

means of social media production.


29/57

Social Media -Immediacy

Production is instant, and

response is as well

instant


30/57

Social Media - Permanence

Industrial media, once created, cannot be

altered

Whereas social media can be altered almost

instantaneously by comments or editing.


31/57

About

50 % of worlds population is under

30yrs. old.


32/57

In 10 years over

40%of the Fortune 500 will

Nolonger be there.


33/57

Social media has overtaken

pornography as the no. 1 activityon the web.


34/57

Facebook

tops

Google

for

weekly traffic in the US.


35/57

1 in 5 couples meet online.1 in 5 divorces are blamed on

Facebook


36/57

What is cooked in an American home stays on

Facebook

Twitter

Flickr

You tube


37/57

Will classrooms be extinct ?

An education study revealed thatonline students outperformed those

receiving

face to face instruction


38/57

KG students prefer and enjoy

iPads

than

Chalk and board.


39/57

Usage

Facebook community has worlds third largestpopulation.

Social media is one more method of

segmenting the market. And yet China does not welcome

Facebook

TwitterYoutube

Google


40/57

Usage

95 % of companies using social media for

recruitment use LinkedIn.

A new member joins LinkedIn every second.


41/57

Usage

50 % of the mobile Internet traffic in the UK is

for Facebook.


42/57

One bad consumer experience means

loss of huge business


43/57

Usage

Generation Y and Z consider e-mail behind

the times.

Some colleges and Universities have stopped

distributing email accounts.


44/57

Usage

eReaders have surpassed tradional book

sales.

You Tube is the 2nd

largest search enginein the world.

Every minute 24 hours of Video are

uploaded to You Tube


45/57

If Wkipedia were made into a book, it

would be 2.25 million pages long,

And would require 123 years to read.


46/57

Word of mouth has become

WORLDOF

MOUTH


47/57

WoM is

now

Viral Marketing

Everybody is invited to get afflicted.


48/57

34% of bloggers post opinion about products

and brands

90% of consumers trust peer

recommendations.

Only 14% trust advertisements.

93% of US marketers use social media for

business.


49/57

The ROI of Social Media is

Your business will still exist after 5 years


50/57

No. of years to reach 50 million users

Radio 38 years

TV 13 yrs

Internet 4 yrs.

iPOD 3 yrs.

Facebook ????


51/57

Facebook added over200 m.users in less than

a year


52/57

iPOD apps. Downloads hit

1 billion In

9 m.


53/57

Babies in Egypt have been named Facebook

This is the baby of revolution.


54/57

Without social media,

Campaign againstCorruption in India

would not have been

fiercer.


55/57

Welcome to

the Social Media Revolution !!


56/57

Has Social media arrived in India ?

Keep on asking the question

and

Get obsolete.


57/57

Dr. Vishram Rajhans

9225536397

Thank you.

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