new design - catherine gleeson and peter giles

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

New opportunities in a fragmented media landscape

Speakers:

Peter GilesHead of Digital Media at AFTRS, LAMP Producer

Catherine GleesonPlatform 09 Design, LAMP Design Mentor

Playground of emerging design

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

The role of good design

Branding - consistency, appeal and identity

Understanding user experience

Search and Navigation

Rules of engagement

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Emerging rich media landscape

Devices connected by broadband internet

Convergence between TV, internet, games consoles, public screensand mobile devices - strengths

Proliferation of channels and platforms

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

What will converged media look like?

Combination of TV, games and internet?

Rich media portals - Yahoo 1bn by 2010

Sony Surf Space - Schematic

Visually representing a portal

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Interactivity not interrupting narrative flow

Offering an intuitive user interface

Creating identity through branding

Dynamic visual design (that does not rely on text)

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Catherine - compelling design

Brand building and Brand extension

What distinguishes you from the mob?

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

www.liveplasma.com

Based on user profile and recommendations

Personalisation of media

Visual representation/map of associated content

Choices governed by relevance and taste

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

What makes an interface usable?

Set of instructions, providing guidance

Sydney green space map interface

Bread-crumbing - knowing where you are and whereyou’ve been

Good way-finding - signage and feedback

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Maintaining consistent hierarchies of information

Consistent visual environment

Navigable environment with high density of content

www.flickr.com

Bare bones - invisible design - templates

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

OK, so you’ve engaged your user for 10 minutes!

How do you bring them back?

What happens next?

Harvesting data to create personalised rich media portals

Niche markets built from contributions of active community

www.current.tv

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Chris Anderson, wired Magazine, Nov 2004

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Chris Anderson, wired Magazine, Nov 2004

August 2005

Playground of the Converged Producer

Peter Giles, LAMP, August 2005

Internet, TV, radio, public screens, mobiles, games - all linked

Diversification of message across platforms:

Seizing opportunities to reach audiences in new ways

So what is cross platform production?

Ideally it is a seamless experience for the viewer/user

Extending the depth and experience of a project